{"id":228,"date":"2021-04-07T08:15:28","date_gmt":"2021-04-07T08:15:28","guid":{"rendered":"https:\/\/www.getstoryshots.com\/books\/the-innovators-dilemma-summary\/"},"modified":"2024-06-16T16:16:18","modified_gmt":"2024-06-16T16:16:18","slug":"the-innovators-dilemma-summary","status":"publish","type":"post","link":"https:\/\/www.getstoryshots.com\/ar\/books\/the-innovators-dilemma-summary\/","title":{"rendered":"\u0645\u0644\u062e\u0635 \u0645\u0639\u0636\u0644\u0629 \u0627\u0644\u0645\u0628\u062a\u0643\u0631 | \u0643\u0644\u0627\u064a\u062a\u0648\u0646 \u0643\u0631\u064a\u0633\u062a\u0646\u0633\u0646"},"content":{"rendered":"<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0633\u0645\u0639<\/h2>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/t2188684.p.clickup-attachments.com\/t2188684\/71503cd8-b152-4fdc-a7f0-0ae054943b44\/The%20Innovators%20Dilemma%20Free.mp3\"><\/audio><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0634\u0627\u0647\u062f\u0629<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"uf6wazZx0DGsfBakW2Hir4rJNXKjq1J5FOAQSFDCZUh21T8lGex7mh7nKRHQ9uv\"><iframe title=\"The Innovator&#039;s Dilemma Animated Book Summary\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/MUmBbMdGOt4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>\u0627\u0644\u062d\u064a\u0627\u0629 \u0645\u0634\u063a\u0648\u0644\u0629 \u0644\u062f\u064a\u0647\u0627 <a href=\"https:\/\/geni.us\/dilemma-free-audiobook\" target=\"_blank\" rel=\"noopener\"><em>\u0645\u0639\u0636\u0644\u0629 \u0627\u0644\u0645\u0628\u062a\u0643\u0631<\/em><\/a><em> <\/em>\u0639\u0644\u0649 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u061f \u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0622\u0646.<\/p>\n\n\n\n<p>\u0646\u062d\u0646 \u0646\u062e\u062f\u0634 \u0627\u0644\u0633\u0637\u062d \u0641\u064a <em>\u0645\u0639\u0636\u0644\u0629 \u0627\u0644\u0645\u0628\u062a\u0643\u0631<\/em> \u0627\u0644\u0645\u0644\u062e\u0635. \u0625\u0630\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0644\u062f\u064a\u0643 \u0627\u0644\u0643\u062a\u0627\u0628 \u0628\u0627\u0644\u0641\u0639\u0644, <a href=\"https:\/\/geni.us\/innovator-dilemma-book\" target=\"_blank\" rel=\"noopener\">\u0627\u0637\u0644\u0628 \u0646\u0633\u062e\u062a\u0643<\/a> \u0623\u0648 <a href=\"https:\/\/geni.us\/dilemma-free-audiobook\" target=\"_blank\" rel=\"noopener\">\u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u0635\u0648\u062a\u064a \u0645\u062c\u0627\u0646\u0627\u064b<\/a> \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0645\u062b\u064a\u0631\u0629<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0642\u062f\u0645\u0629<\/h2>\n\n\n\n<p>\u062a\u0641\u062a\u0642\u062f \u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0645\u0648\u062c\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631. \u0644\u0627 \u062a\u062a\u062e\u0644\u0641 \u0639\u0646 \u0627\u0644\u0631\u0643\u0628 \u0644\u0623\u0646\u0643 \u0644\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u0623\u0646 \u062a\u0642\u0631\u0631 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u064a\u062f \u062a\u0628\u0646\u064a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 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href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9CFirst%2C+disruptive+products+are+simpler+and+cheaper%3B+they+generally+promise+lower+margins%2C+not+greater+profits.+Second%2C+disruptive+technologies+typically+are+first+commercialized+in+emerging+or+insignificant+markets.+And+third%2C+leading+firms%E2%80%99+most+profitable+customers+generally+don%E2%80%99t+want%2C+and+indeed+initially+can%E2%80%99t+use%2C+products+based+on+disruptive+technologies.%E2%80%9D+%E2%80%94+Clayton+Christensen&#038;url=https%3A%2F%2Fwww.getstoryshots.com%2Far%2Fwp-json%2Fwp%2Fv2%2Fposts%2F228&#038;via=storyshots&#038;related=storyshots\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">&quot;\u0623\u0648\u0644\u0627\u064b\u060c \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062b\u0648\u0631\u064a\u0629 \u0623\u0628\u0633\u0637 \u0648\u0623\u0631\u062e\u0635\u061b \u0648\u0647\u0645 \u064a\u0639\u062f\u0648\u0646 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href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9CFirst%2C+disruptive+products+are+simpler+and+cheaper%3B+they+generally+promise+lower+margins%2C+not+greater+profits.+Second%2C+disruptive+technologies+typically+are+first+commercialized+in+emerging+or+insignificant+markets.+And+third%2C+leading+firms%E2%80%99+most+profitable+customers+generally+don%E2%80%99t+want%2C+and+indeed+initially+can%E2%80%99t+use%2C+products+based+on+disruptive+technologies.%E2%80%9D+%E2%80%94+Clayton+Christensen&#038;url=https%3A%2F%2Fwww.getstoryshots.com%2Far%2Fwp-json%2Fwp%2Fv2%2Fposts%2F228&#038;via=storyshots&#038;related=storyshots\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>\u0627\u0646\u0642\u0631 \u0644\u0644\u062a\u063a\u0631\u064a\u062f<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewbox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<h2 class=\"wp-block-heading\">\u0646\u0628\u0630\u0629 \u0639\u0646 \u0643\u0644\u0627\u064a\u062a\u0648\u0646 \u0643\u0631\u064a\u0633\u062a\u0646\u0633\u0646<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/GX8Twq_wfhv8s3ej88gqggKEq9oyX3Y0_R-M8BT3k0Dv9A6lYlqovn0svkPHUj5HSI97bx7Y3Fi3gMuNkhHtIlcZql3L3oqW8j6TD94ycBo1YcXMqI7qD9UV_HHxMh_LqZ9qxMRggTSX_5uikbqBxD4\" alt=\"Clayton Christensen, author of The Innovator\u2019s Dilemma\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/geni.us\/clayton-christensen\" target=\"_blank\" rel=\"noopener\">\u0643\u0644\u0627\u064a\u062a\u0648\u0646 \u0643\u0631\u064a\u0633\u062a\u0646\u0633\u0646<\/a> \u0643\u0627\u0646 \u0623\u0633\u062a\u0627\u0630 \u0643\u064a\u0645 \u0628\u064a 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\u0627\u0644\u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u0641\u064a \u0627\u0644\u0641\u0644\u0633\u0641\u0629. \u0641\u064a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0642\u064a\u0627\u0633\u064a \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u064a \u0645\u0646 \u062c\u0627\u0645\u0639\u0629 \u0623\u0643\u0633\u0641\u0648\u0631\u062f.<\/p>\n\n\n\n<p>\u0641\u064a \u0623\u0643\u0633\u0641\u0648\u0631\u062f\u060c \u062f\u0631\u0633 \u0628\u0635\u0641\u062a\u0647 \u0628\u0627\u062d\u062b\u064b\u0627 \u0641\u064a \u0631\u0648\u062f\u0633. \u062d\u0635\u0644 \u0639\u0644\u0649 \u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u0627\u0645\u062a\u064a\u0627\u0632 \u0639\u0627\u0644\u064a \u0645\u0646 \u0643\u0644\u064a\u0629 \u0647\u0627\u0631\u0641\u0627\u0631\u062f \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a \u0639\u0627\u0645 1979\u060c \u0648\u062a\u062e\u0631\u062c \u0643\u0628\u0627\u062d\u062b \u062c\u0648\u0631\u062c \u0625\u0641 \u0628\u064a\u0643\u0631. \u0643\u062a\u0628 \u0643\u0631\u064a\u0633\u062a\u0646\u0633\u0646 \u062a\u0633\u0639\u0629 \u0643\u062a\u0628 \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0643\u062a\u0628 \u0645\u0628\u064a\u0639\u064b\u0627 \u0648\u0646\u0634\u0631 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u0627\u0626\u0629 \u0645\u0642\u0627\u0644.<\/p>\n\n\n\n<p>\u0643\u062a\u0627\u0628\u0647 \u0627\u0644\u0623\u0648\u0644\u060c <em>\u0645\u0639\u0636\u0644\u0629 \u0627\u0644\u0645\u0628\u062a\u0643\u0631<\/em>\u062d\u0635\u0644 \u0639\u0644\u0649 \u062c\u0627\u0626\u0632\u0629 \u0643\u062a\u0627\u0628 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0643\u0623\u0641\u0636\u0644 \u0643\u062a\u0627\u0628 \u0623\u0639\u0645\u0627\u0644 \u0644\u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645 (1997). \u0641\u064a \u0639\u0627\u0645 2011\u060c <em>\u0627\u0644\u0625\u064a\u0643\u0648\u0646\u0648\u0645\u064a\u0633\u062a<\/em> \u0623\u0637\u0644\u0642 \u0639\u0644\u064a\u0647 \u0623\u062d\u062f \u0623\u0647\u0645 \u0633\u062a\u0629 \u0643\u062a\u0628 \u0639\u0646 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u0643\u062a\u0648\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0637\u0644\u0627\u0642.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 1: \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0645\u0642\u0628\u0648\u0644\u0629 \u0628\u0627\u0644\u0641\u0639\u0644 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u062c\u062a\u0645\u0639<\/h2>\n\n\n\n<p>\u0647\u0646\u0627\u0643 \u0646\u0648\u0639\u0627\u0646 \u0645\u0646 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0645\u0628\u062a\u0643\u0631: <a href=\"https:\/\/online.hbs.edu\/blog\/post\/sustaining-vs-disruptive-innovation\" target=\"_blank\" rel=\"noopener\">\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0648\u0645\u062f\u0645\u0631\u0629<\/a>. \u0625\u0646 \u0641\u0647\u0645 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0639 \u0641\u064a\u0647\u0627 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0647\u0648 \u0623\u0645\u0631 \u0623\u0633\u0627\u0633\u064a \u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0642\u0627\u062f\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u064a\u0646.<\/p>\n\n\n\n<p>\u0639\u0627\u062f\u0629 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0645\u0642\u0628\u0648\u0644\u0629 \u0628\u0627\u0644\u0641\u0639\u0644 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u062c\u062a\u0645\u0639. \u0641\u0647\u064a \u0630\u0627\u062a \u0641\u0627\u0626\u062f\u0629 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src=\"https:\/\/lh7-us.googleusercontent.com\/V7zZvGNl1ttoEgtQvHarYXL-Z2jSLLLzQLHmkDf6v3_RBVfNlnZ9nVTnTRRPMDzxKkExUPMUNT8y8E81rkIzFcuekRpsD8Q445ioc94aNKiMA_UQdAU45jJeE6XpNz2rFpUwo1JfMCGyvsSVknNDk_E\" alt=\"Hand holding iPhone, showing home screen icons\"\/><\/figure>\n\n\n\n<p>\u0643\u0642\u0627\u0626\u062f\u060c \u0641\u0625\u0646 \u062f\u062e\u0648\u0644 \u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0623\u0645\u0631 \u0635\u0639\u0628 \u0644\u0644\u063a\u0627\u064a\u0629. \u0647\u0630\u0627 \u064a\u0631\u062c\u0639 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0623\u0643\u0628\u0631. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062f\u062e\u0648\u0644 \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629\u060c 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class=\"wp-block-heading\">\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629<\/h3>\n\n\n\n<p>\u064a\u0642\u0648\u0645 \u0643\u0631\u064a\u0633\u062a\u0646\u0633\u0646 \u0628\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u0642\u064a\u0627\u0633\u064a\u0629 \u0625\u0644\u0649 \u0623\u0631\u0628\u0639 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0644\u0634\u0631\u0643\u0629:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0644\u0622\u0631\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n\n\n\n<li>\u062a\u062d\u0633\u064a\u0646 \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0628\u0627\u0644\u0641\u0639\u0644<\/li>\n\n\n\n<li>\u0645\u062d\u0627\u0648\u0644\u0629 \u0625\u0631\u0636\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0644\u0628\u064a\u0629 \u062a\u0648\u0642\u0639\u0627\u062a\u0647\u0645<\/li>\n\n\n\n<li>\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0648\u0627\u0644\u0635\u063a\u064a\u0631\u0629<\/li>\n<\/ul>\n\n\n\n<p>&quot;\u0625\u0646 \u0627\u062a\u0628\u0627\u0639 \u0627\u0644\u0645\u0628\u062f\u0623 \u0627\u0644\u0642\u0627\u0626\u0644 \u0628\u0623\u0646 \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0627\u0644\u062c\u064a\u062f\u064a\u0646 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0638\u0644\u0648\u0627 \u0642\u0631\u064a\u0628\u064a\u0646 \u0645\u0646 \u0639\u0645\u0644\u0627\u0626\u0647\u0645 \u0628\u0634\u0643\u0644 \u0623\u0639\u0645\u0649 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u064a\u0627\u0646 \u062e\u0637\u0623\u064b \u0641\u0627\u062f\u062d\u064b\u0627.&quot; - \u0643\u0644\u0627\u064a\u062a\u0648\u0646 \u0643\u0631\u064a\u0633\u062a\u0646\u0633\u0646<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 2: \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062b\u0648\u0631\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 \u0648\u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u062a\u0641\u0634\u0644<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&quot;\u062a\u062c\u0644\u0628 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062b\u0648\u0631\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0639\u0631\u0636 \u0642\u064a\u0645\u0629 \u0645\u062e\u062a\u0644\u0641\u064b\u0627 \u062a\u0645\u0627\u0645\u064b\u0627 \u0639\u0645\u0627 \u0643\u0627\u0646 \u0645\u062a\u0627\u062d\u064b\u0627 \u0641\u064a \u0627\u0644\u0633\u0627\u0628\u0642. \u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u064a\u0643\u0648\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062b\u0648\u0631\u064a\u0629 \u0623\u0642\u0644 \u0645\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0631\u0627\u0633\u062e\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629. \u0644\u0643\u0646 \u0644\u062f\u064a\u0647\u0645 \u0645\u064a\u0632\u0627\u062a \u0623\u062e\u0631\u0649 \u064a\u0642\u062f\u0631\u0647\u0627 \u0639\u062f\u062f \u0642\u0644\u064a\u0644 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0647\u0627\u0645\u0634\u064a\u064a\u0646 (\u0648\u0627\u0644\u062c\u062f\u062f \u0639\u0645\u0648\u0645\u064b\u0627). \u0625\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062b\u0648\u0631\u064a\u0629 \u0639\u0627\u062f\u0629 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0623\u0631\u062e\u0635\u060c \u0648\u0623\u0628\u0633\u0637\u060c \u0648\u0623\u0635\u063a\u0631 \u062d\u062c\u0645\u0627\u060c \u0648\u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646\u060c \u0623\u0643\u062b\u0631 \u0645\u0644\u0627\u0621\u0645\u0629 \u0644\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645. <\/p>\n<cite>- \u0643\u0644\u0627\u064a\u062a\u0648\u0646 \u0643\u0631\u064a\u0633\u062a\u0646\u0633\u0646<\/cite><\/blockquote>\n\n\n\n<p>\u062a\u0639\u0627\u0644\u062c \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u062e\u0631\u064a\u0628\u064a\u0629 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u0631\u0627\u0647\u0646. \u0625\u0646\u0647\u0645 \u064a\u0646\u062a\u0645\u0648\u0646 \u0625\u0644\u0649 \u0633\u0648\u0642 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u064a\u062e\u0631\u062c\u0648\u0646 \u0639\u0645\u0648\u0645\u064b\u0627 \u0645\u0646 \u0623\u0633\u0648\u0627\u0642 \u0642\u0627\u0626\u0645\u0629 \u0628\u0627\u0644\u0641\u0639\u0644. \u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062b\u0648\u0631\u064a\u0629 \u0639\u0645\u0648\u0645\u064b\u0627 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064b\u0627 \u0623\u0628\u0633\u0637 \u0628\u0633\u0628\u0628 \u0642\u0644\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0647\u064a \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0623\u0642\u0644 \u062f\u0642\u0629 \u0648\u062a\u0642\u0639 \u0641\u064a \u0633\u0648\u0642 \u0635\u063a\u064a\u0631\u0629.&nbsp;<\/p>\n\n\n\n<p>\u0648\u0631\u063a\u0645 \u0623\u0646 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627\u062a \u0627\u0644\u0647\u062f\u0627\u0645\u0629 \u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u062a\u0641\u0634\u0644\u060c \u0641\u0625\u0646\u0647\u0627 \u0642\u062f \u062a\u0631\u062a\u0641\u0639 \u0623\u064a\u0636\u0627 \u0625\u0644\u0649 \u0639\u0646\u0627\u0646 \u0627\u0644\u0633\u0645\u0627\u0621. \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u064a\u0627\u0646\u060c \u0633\u0648\u0641 \u062a\u0641\u0634\u0644 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u062a\u0643\u0627\u062f \u062a\u0635\u0627\u0628 \u0628\u0627\u0644\u0625\u0641\u0644\u0627\u0633 \u0642\u0628\u0644 \u0623\u0646 \u064a\u062a\u0642\u0628\u0644 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0644\u064a\u0633 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0645\u0633\u062a\u062f\u0627\u0645\u0629\u060c \u0641\u0625\u0646\u0647 \u0643\u0627\u0646 \u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0639\u0637\u0644\u0627 \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a.<\/p>\n\n\n\n<p>\u064a\u0635\u0641 \u0643\u0631\u064a\u0633\u062a\u0646\u0633\u0646 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u062e\u0631\u064a\u0628\u064a\u0629 \u0628\u0623\u0646\u0647\u0627 \u0645\u0648\u062c\u0647\u0629 \u0646\u062d\u0648 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u0644\u062f\u064a\u0647\u0645 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0623\u0643\u0628\u0631 \u0628\u0643\u062b\u064a\u0631 \u0648\u0644\u0627 \u062a\u0648\u062c\u062f \u0645\u0646\u0627\u0641\u0633\u0629 \u062a\u0642\u0631\u064a\u0628\u064b\u0627. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0644\u064a\u0633 \u0647\u0646\u0627\u0643 \u0645\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0633\u0648\u0641 \u064a\u0642\u0628\u0644 \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u062e\u0631\u064a\u0628\u064a\u0629 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0629<\/h3>\n\n\n\n<p>\u064a\u0645\u0643\u0646\u0646\u0627 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u062e\u0631\u064a\u0628\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633\u064a\u0629 \u0625\u0644\u0649 \u0623\u0631\u0628\u0639 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u0644\u0634\u0631\u0643\u0629:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0645\u0634\u0627\u0647\u062f\u0629 \u0645\u0627 \u064a\u0641\u0639\u0644\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u0627 \u064a\u0642\u0648\u0644\u0648\u0646\u0647<\/li>\n\n\n\n<li>\u0645\u062d\u0627\u0648\u0644\u0629 \u0625\u064a\u062c\u0627\u062f \u0637\u0631\u0642 \u062c\u062f\u064a\u062f\u0629 \u0648\u0645\u062b\u064a\u0631\u0629 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0644\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u0644\u0623\u0634\u064a\u0627\u0621<\/li>\n\n\n\n<li>\u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629<\/li>\n\n\n\n<li>\u0645\u062a\u0627\u0628\u0639\u0629 \u0623\u0633\u0648\u0627\u0642 \u0623\u0635\u063a\u0631 \u0648\u063a\u064a\u0631 \u0645\u0648\u062c\u0648\u062f\u0629 \u0639\u0644\u0649 \u0623\u0645\u0644 \u0625\u0646\u0634\u0627\u0621 \u0633\u0648\u0642 \u062e\u0627\u0635\u0629 \u0628\u0647\u0627<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 3: \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u062a\u0643\u0627\u0641\u062d \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u062a\u0643\u064a\u0641<\/h2>\n\n\n\n<p>&quot;\u0625\u0646 \u0625\u0646\u0634\u0627\u0621 \u0645\u0646\u0638\u0645\u0629 \u0645\u0633\u062a\u0642\u0644\u0629\u060c \u0630\u0627\u062a \u0647\u064a\u0643\u0644 \u062a\u0643\u0644\u0641\u0629 \u0645\u0635\u0645\u0645 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0628\u0647\u0648\u0627\u0645\u0634 \u0645\u0646\u062e\u0641\u0636\u0629 \u062a\u062a\u0645\u064a\u0632 \u0628\u0647\u0627 \u0645\u0639\u0638\u0645 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062b\u0648\u0631\u064a\u0629\u060c \u0647\u0648 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0648\u062d\u064a\u062f\u0629 \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0644\u062a\u0633\u062e\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0645\u0628\u062f\u0623.&quot; - \u0643\u0644\u0627\u064a\u062a\u0648\u0646 \u0643\u0631\u064a\u0633\u062a\u0646\u0633\u0646<\/p>\n\n\n\n<p>\u0639\u0646\u062f\u0645\u0627 \u062a\u0646\u0645\u0648 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u064a\u0635\u0628\u062d \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645. \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0628\u062a\u0643\u0631\u0648\u0646 \u0627\u0644\u0635\u063a\u0627\u0631 \u0623\u0643\u062b\u0631 \u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642. \u0623\u062d\u062f \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0630\u0644\u0643 \u0647\u0648 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u062a\u0643\u0627\u0641\u062d \u0645\u0646 \u0623\u062c\u0644 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u062c\u062f\u064a\u0631\u0629 \u0628\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/etU8RA2FMPcfQg_74anEqBXX7JRDjq0yBHkDDnfRAMOo8puGGv57Y0Jf7f_5ESwza9YhB7Co88GNfvGbbHagLNFcc1q71F7kD8Ul_s5W_VO8IHsqBU32icjlmZon1tzY0YJCP-IItothbvTDUT8038c\" alt=\"Buildings of large companies in Manhattan from Hudson River\"\/><\/figure>\n\n\n\n<p>\u0647\u0646\u0627\u0643 \u0623\u0631\u0628\u0639\u0629 \u0639\u0648\u0627\u0645\u0644 \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0635\u0639\u0648\u0628\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0647\u0630\u0647 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Companies are dependent on customers and investors.<\/strong> Large firms cannot enter an emerging, risky market unless their investors and customers agree. The investors and customers form the country\u2019s backbone. Without them, the big firm would no longer be big. The influence of investors grows as a firm scales up and bureaucracy and meetings take over.&nbsp;<\/li>\n\n\n\n<li><strong>The largest companies in the world are not interested in obtaining a slice of a small market. <\/strong>Big companies require substantial amounts of money to maintain their workflow. As disruptive technologies are higher risk and need more investment for longer, big companies tend to avoid them.<\/li>\n\n\n\n<li><strong>As a company grows, its leaders make more decisions based on data.<\/strong> There isn\u2019t enough data on disruptive technologies, so a board of investors won\u2019t want to invest in them.<\/li>\n\n\n\n<li><strong>Technological innovation will never match market demand.<\/strong> As big companies rely on market demand, they will not be interested in a disruptive technology currently considered a bit weird.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 4: \u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629<\/h2>\n\n\n\n<p>\u201cThis is one of the innovator\u2019s dilemmas: Blindly following the maxim that good managers should keep close to their customers can sometimes be a fatal mistake.\u201d \u2014 Clayton Christensen<\/p>\n\n\n\n<p>So, why do innovators have a dilemma? Successful business leaders listen to their customers and invest heavily in new products and machines. However, powerful companies can go bankrupt by doing just that.<\/p>\n\n\n\n<p>Listening to customers won\u2019t always work because they don\u2019t know what they want. Customers generally focus on more powerful, faster, or advanced versions of what they already have. They do not think in terms of <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-innovation\" target=\"_blank\" rel=\"noopener\">innovation<\/a>. Business owners should be looking for radical technological changes and investing accordingly.&nbsp;<\/p>\n\n\n\n<p>\u201cThe reason is that good management itself was the root cause. Managers played the game the way it was supposed to be played. The very decision-making and resource-allocation processes that are key to the success of established companies are the very processes that reject disruptive technologies: listening carefully to customers; tracking competitors\u2019 actions carefully; and investing resources to design and build higher-performance, higher-quality products that will yield greater profit. These are the reasons why great firms stumbled or failed when confronted with disruptive technological change.\u201d \u2014 Clayton Christensen<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 5: \u0625\u0646\u0634\u0627\u0621 \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 RPV<\/h2>\n\n\n\n<p>RPV stands for resources, processes, and values. You should be aware of these factors to better understand your company\u2019s capabilities. This knowledge will influence what you can and cannot do to sustain the company\u2019s success.<\/p>\n\n\n\n<p>Understanding the RPV framework will help your company avoid avenues that are not a good fit. The RPV framework is an audit of your business. Take time to create your own framework to remind your team why they do what they do. This will also put you in a better position to make decisions about the future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u0645\u0648\u0627\u0631\u062f<\/h3>\n\n\n\n<p>Your company\u2019s resources are employees, equipment, information, data, money, relationships, and technology. Generally, companies make decisions about the future based on their current resources, but this is the wrong approach. If you don\u2019t have the knowledge for a specific task, you can outsource the work to another firm. Don\u2019t let your lack of resources stop you from investing in something remarkable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a<\/h3>\n\n\n\n<p>Your company\u2019s processes are a set of actions that transform resources into products. Common examples of processes include internal and external communication, market research, and budgeting. A common mistake is adopting processes for specific products and not changing them for new products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0642\u064a\u0645<\/h3>\n\n\n\n<p>Your company\u2019s values are what the company stands for and why it exists. They should be available for everybody to see. A customer should think of these values when your company comes up in conversation.<\/p>\n\n\n\n<p>Your values should also influence the markets you decide to join. For example, a sustainable brand should not consider entering the oil industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 6: \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0623\u0643\u062b\u0631 \u0639\u0631\u0636\u0629 \u0644\u0644\u0641\u0634\u0644<\/h2>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"228\" data-nonce=\"e9beab50f7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9CLarge+companies+often+surrender+emerging+growth+markets+because+smaller%2C+disruptive+companies+are+actually+more+capable+of+pursuing+them.%E2%80%9D+%E2%80%94+Clayton+Christensen&#038;url=https%3A%2F%2Fwww.getstoryshots.com%2Far%2Fwp-json%2Fwp%2Fv2%2Fposts%2F228&#038;via=storyshots&#038;related=storyshots\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\u201cLarge companies often surrender emerging growth markets because smaller, disruptive companies are actually more capable of pursuing them.\u201d \u2014 Clayton Christensen<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9CLarge+companies+often+surrender+emerging+growth+markets+because+smaller%2C+disruptive+companies+are+actually+more+capable+of+pursuing+them.%E2%80%9D+%E2%80%94+Clayton+Christensen&#038;url=https%3A%2F%2Fwww.getstoryshots.com%2Far%2Fwp-json%2Fwp%2Fv2%2Fposts%2F228&#038;via=storyshots&#038;related=storyshots\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>\u0627\u0646\u0642\u0631 \u0644\u0644\u062a\u063a\u0631\u064a\u062f<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewbox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<p>If you are entering an <a href=\"https:\/\/www.investopedia.com\/terms\/e\/emergingmarketeconomy.asp\" target=\"_blank\" rel=\"noopener\">emerging market<\/a>, you are more likely to fail than succeed. It might take several attempts within emerging markets before you have any success. Plan for this failure so it does not impact your long-term goals. If you expect to fail, your approach with your company will be healthier and more effective. You will better manage your resources and will see setbacks as inevitable, not disastrous.<\/p>\n\n\n\n<p>Also, don\u2019t put all your resources into one product when you start. Because of the high chance of failure, keep some resources back for an alternative course. Finally, learn from your failures and iterate.<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"228\" data-nonce=\"e9beab50f7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9COne+theme+common+to+all+of+these+failures%2C+however%2C+is+that+the+decisions+that+led+to+failure+were+made+when+the+leaders+in+question+were+widely+regarded+as+among+the+best+companies+in+the+world.%E2%80%9D+%E2%80%94+Clayton+Christensen&#038;url=https%3A%2F%2Fwww.getstoryshots.com%2Far%2Fwp-json%2Fwp%2Fv2%2Fposts%2F228&#038;via=storyshots&#038;related=storyshots\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\u201cOne theme common to all of these failures, however, is that the decisions that led to failure were made when the leaders in question were widely regarded as among the best companies in the world.\u201d \u2014 Clayton Christensen<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9COne+theme+common+to+all+of+these+failures%2C+however%2C+is+that+the+decisions+that+led+to+failure+were+made+when+the+leaders+in+question+were+widely+regarded+as+among+the+best+companies+in+the+world.%E2%80%9D+%E2%80%94+Clayton+Christensen&#038;url=https%3A%2F%2Fwww.getstoryshots.com%2Far%2Fwp-json%2Fwp%2Fv2%2Fposts%2F228&#038;via=storyshots&#038;related=storyshots\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>\u0627\u0646\u0642\u0631 \u0644\u0644\u062a\u063a\u0631\u064a\u062f<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewbox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/3FN_qF5r39vZNIEqM4FmDcAfCqDI_ZcXWcKEu46u1blaJ0BTLpjIcaQ70EmPAVHmleqIVL00hBe7GNVfC-Y6jg8E2A9t0XpRPTAgURJxvr3snhNYIkHCLX_cwNKvqhdpvgIELsVCweAj0Tm5BUoDt6c\" alt=\"\u0644\u0648\u062d\u0629 \u0627\u0644\u062f\u0648\u0627\u0626\u0631 \u0641\u064a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062a\u062e\u0631\u064a\u0628\u064a\u0629\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 7: \u0627\u0644\u062a\u062d\u0631\u0643 \u0627\u0644\u0623\u0648\u0644 \u0644\u0627 \u064a\u0647\u0645 \u0625\u0644\u0627 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u0636\u0637\u0631\u0628\u0629<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIn the instances studied in this book, established firms confronted with disruptive technology typically viewed their primary development challenge as a technological one: to improve the disruptive technology enough that it suits known markets. In contrast, the firms that were most successful in commercializing a disruptive technology were those framing their primary development challenge as a marketing one: to build or find a market where product competition occurred along dimensions that favored the disruptive attributes of the product.\u201d<\/p>\n<cite> - \u0643\u0644\u0627\u064a\u062a\u0648\u0646 \u0643\u0631\u064a\u0633\u062a\u0646\u0633\u0646<\/cite><\/blockquote>\n\n\n\n<p>One of the most common pieces of advice given to companies is to be the first mover in the market. Essentially, you want to be the first company in a market to offer a specific product. That said, being the first mover is only an advantage when developing disruptive innovation. It has little effect in an established market.&nbsp;<\/p>\n\n\n\n<p>An important decision for a manager of innovation to make is whether to be a leader or a follower. The first-mover advantage seems to apply to leaders who are introducing disruptive products. These leaders are creating new markets in which these products will be sold. Therefore, try not to be a first mover unless you are providing truly disruptive products.<\/p>\n\n\n\n<p>Christensen provides evidence of the effectiveness of being a first mover within disruptive markets. Firms launching disruptive products made a total of 62 billion dollars in revenues between 1976 and 1994. Those that followed into the markets later logged only 3.3 billion dollars in total revenue. The average company that led in disruptive technology generated 1.9 billion dollars in revenues. So, if you aim to engage with disruptive markets, try to be the first mover.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 8: \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u062f\u0645\u0631\u0629<\/h2>\n\n\n\n<p>\u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0632\u0639\u062c\u0629\u060c \u0642\u0645 \u0628\u0625\u0646\u0634\u0627\u0621 \u0631\u0633\u0645 \u0628\u064a\u0627\u0646\u064a. \u0633\u064a\u0648\u0636\u062d \u0623\u062d\u062f \u0627\u0644\u0645\u062d\u0648\u0631\u064a\u0646 \"\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\". \u0648\u064a\u0648\u0636\u062d \u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u0622\u062e\u0631 \"\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0630\u064a \u062a\u0648\u0641\u0631\u0647 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627\".&nbsp;<\/p>\n\n\n\n<p>Ask yourself whether the technology provides an opportunity for profitable growth. To do this, consider whether the trajectories on the graph are parallel. If they are, it is unlikely the technology will merge with the mainstream market. If the technology progresses faster than the market demand for improvement, it might be a disruptive technology.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0645\u0644\u062e\u0635 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629<\/h2>\n\n\n\n<p><em>\u062a\u064f\u0638\u0647\u0631 \u0645\u0639\u0636\u0644\u0629 \u0627\u0644\u0645\u0628\u062a\u0643\u0631 \u0645\u0627 \u064a\u0644\u064a<\/em> \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0643\u0644 \u0634\u064a\u0621 \"\u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d\" \u0644\u0627 \u064a\u0643\u0641\u064a \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0631\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642. \u0641\u0642\u062f \u064a\u0638\u0647\u0631 \u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u0628\u064a\u0646 \u0639\u0634\u064a\u0629 \u0648\u0636\u062d\u0627\u0647\u0627 \u0648\u064a\u0633\u062a\u0648\u0644\u0648\u0646 \u0639\u0644\u0649 \u0633\u0648\u0642\u0643. \u0648\u0644\u0644\u062d\u064a\u0644\u0648\u0644\u0629 \u062f\u0648\u0646 \u0630\u0644\u0643\u060c \u062d\u062f\u062f \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0632\u0639\u0632\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u0642\u064a\u0645\u0629 \u0643\u0628\u064a\u0631\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0646\u0627\u0634\u0626\u0629. \u0644\u062a\u062d\u0642\u064a\u0642 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641\u060c \u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u064a\u0642\u0648\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u0648\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0645\u0648\u0627\u0631\u062f\u0647\u0627<\/li>\n\n\n\n<li>It is not possible to pinpoint the market a disruptive technology will influence<\/li>\n\n\n\n<li>\u0644\u0627 \u062a\u0642\u0644 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u062a\u062e\u0631\u064a\u0628\u064a\u0629 \u0639\u0646 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u064a\u0647\u0627<\/li>\n\n\n\n<li>Certain qualities of disruptive technologies make them unattractive in established markets. These qualities can make them high value in emerging markets<\/li>\n\n\n\n<li>Learn the RPV (resources, processes, and values) framework to work out your company\u2019s capabilities<\/li>\n\n\n\n<li>Customers do not know what they want, so you need to be one step ahead of the game<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">\u0627\u0644\u062a\u0642\u064a\u064a\u0645<\/h1>\n\n\n\n<p>\u0646\u062d\u0646 \u0646\u0642\u064a\u0645 <em>\u0645\u0639\u0636\u0644\u0629 \u0627\u0644\u0645\u0628\u062a\u0643\u0631<\/em> 4\/5.<\/p>\n\n\n\n<p>How would you rate Clayton Christensen\u2019s book based on this summary? <\/p>\n\n\n\n<div class=\"wp-block-yet-another-stars-rating-overall-rating yasr-overall-block\"><!--Yasr Overall Rating Shortcode--><div class='yasr-custom-text-before-overall' id='yasr-custom-text-before-overall'>\u0646\u062a\u064a\u062c\u062a\u0646\u0627<\/div><div class=\"yasr-overall-rating\"><div class='yasr-rater-stars'\r\n                           id='yasr-overall-rating-rater-01363af261ba9'\r\n                           data-rating='4.4'\r\n                           data-rater-starsize='32'>\r\n                       <\/div><\/div><!--End Yasr Overall Rating Shortcode--><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0639\u0636\u0644\u0629 \u0627\u0644\u0645\u0628\u062a\u0643\u0631 PDF\u060c \u0643\u062a\u0627\u0628 \u0645\u0633\u0645\u0648\u0639 \u0645\u062c\u0627\u0646\u064a\u060c \u0645\u062e\u0637\u0637 \u0645\u0639\u0644\u0648\u0645\u0627\u062a\u064a\u060c \u0648\u0645\u0644\u062e\u0635 \u0645\u062a\u062d\u0631\u0643<\/h2>\n\n\n\n<p>\u0643\u0627\u0646 \u0647\u0630\u0627 \u063a\u064a\u0636 \u0645\u0646 \u0641\u064a\u0636. \u0644\u0644\u063a\u0648\u0635 \u0641\u064a \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0648\u062f\u0639\u0645 \u0627\u0644\u0645\u0624\u0644\u0641\u060c \u0627\u0637\u0644\u0628 <a href=\"https:\/\/geni.us\/innovator-dilemma-book\" target=\"_blank\" rel=\"noopener\">\u0643\u062a\u0627\u0628<\/a> \u0623\u0648 \u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u0635\u0648\u062a\u064a <a href=\"https:\/\/geni.us\/dilemma-free-audiobook\" target=\"_blank\" rel=\"noopener\">\u0645\u062c\u0627\u0646\u0627\u064b<\/a>.<\/p>\n\n\n\n<p>\u0642\u0645 \u0628\u0627\u0644\u062a\u0639\u0644\u064a\u0642 \u0623\u062f\u0646\u0627\u0647 \u0648\u0623\u062e\u0628\u0631 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0628\u0645\u0627 \u062a\u0639\u0644\u0645\u062a\u0647 \u0623\u0648 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u062f\u064a\u0643 \u0623\u064a \u0623\u0641\u0643\u0627\u0631 \u0623\u062e\u0631\u0649.<\/p>\n\n\n\n<p>\u0647\u0644 \u0623\u0646\u062a \u062c\u062f\u064a\u062f \u0639\u0644\u0649 \u0633\u062a\u0648\u0631\u064a \u0634\u0648\u062a\u0633\u061f \u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0644\u0646\u0633\u062e \u0627\u0644\u0635\u0648\u062a\u064a\u0629 \u0648\u0627\u0644\u0645\u062a\u062d\u0631\u0643\u0629 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0644\u062e\u0635 \u0648\u0645\u0626\u0627\u062a \u0627\u0644\u0643\u062a\u0628 \u0627\u0644\u0623\u062e\u0631\u0649 \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0628\u064a\u0639\u0627\u064b \u0645\u0646 \u0627\u0644\u0643\u062a\u0628 \u063a\u064a\u0631 \u0627\u0644\u062e\u064a\u0627\u0644\u064a\u0629 \u0641\u064a <a href=\"https:\/\/go.getstoryshots.com\/free\">\u062a\u0637\u0628\u064a\u0642 \u0645\u062c\u0627\u0646\u064a \u0645\u0646 \u0623\u0641\u0636\u0644 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629<\/a> \u062a\u0645 \u0639\u0631\u0636\u0647 \u0645\u0646 \u0642\u0650\u0628\u0644 Apple, <em>\u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u063a\u0627\u0631\u062f\u064a\u0627\u0646<\/em>\u0648\u0627\u0644\u0623\u0645\u0645 \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0648\u062c\u0648\u062c\u0644 \u0643\u0623\u062d\u062f \u0623\u0641\u0636\u0644 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0644\u062e\u0635\u0627\u062a \u0627\u0644\u0643\u062a\u0628 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/ar\/books\/where-good-ideas-come-from-summary\/\">\u0645\u0646 \u0623\u064a\u0646 \u062a\u0623\u062a\u064a \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062c\u064a\u062f\u0629<\/a> \u0628\u0648\u0627\u0633\u0637\u0629 \u0633\u062a\u064a\u0641\u0646 \u062c\u0648\u0646\u0633\u0648\u0646<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/ar\/books\/the-startup-way-summary\/\">The Startup Way<\/a> \u0628\u0642\u0644\u0645 \u0625\u0631\u064a\u0643 \u0631\u064a\u0633&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/ar\/books\/measure-what-matters-summary\/\">\u0642\u064a\u0627\u0633 \u0645\u0627 \u0647\u0648 \u0645\u0647\u0645<\/a> \u0628\u0642\u0644\u0645 \u062c\u0648\u0646 \u062f\u0648\u064a\u0631<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/ar\/books\/the-entrepreneur-rollercoaster-summary\/\">\u0623\u0641\u0639\u0648\u0627\u0646\u064a\u0629 \u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/a> \u0628\u0642\u0644\u0645 \u062f\u0627\u0631\u064a\u0646 \u0647\u0627\u0631\u062f\u064a<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/ar\/books\/zero-to-one-summary\/\">\u0645\u0646 \u0635\u0641\u0631 \u0625\u0644\u0649 \u0648\u0627\u062d\u062f<\/a> \u0628\u0642\u0644\u0645 \u0628\u0644\u064a\u0643 \u0645\u0627\u0633\u062a\u0631\u0632 \u0648\u0628\u064a\u062a\u0631 \u062b\u064a\u0644<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/ar\/books\/competitive-strategy-summary\/\">\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629<\/a> \u0628\u0642\u0644\u0645 \u0645\u0627\u064a\u0643\u0644 \u0628\u0648\u0631\u062a\u0631<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/ar\/books\/blue-ocean-strategy-summary\/\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u064a\u0637 \u0627\u0644\u0623\u0632\u0631\u0642<\/a> by Renee Mauborgne and Chan Kim<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/ar\/books\/good-to-great-summary\/\">\u0645\u0646 \u062c\u064a\u062f \u0625\u0644\u0649 \u0631\u0627\u0626\u0639<\/a> by James Collins<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/ar\/books\/linchpin-summary\/\">\u0644\u064a\u0646\u062a\u0634\u064a\u0646<\/a> \u0628\u0642\u0644\u0645 \u0633\u064a\u062b \u063a\u0648\u062f\u064a\u0646<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/ar\/books\/how-not-to-be-wrong-summary\/\" data-type=\"post\" data-id=\"58383\">\u0643\u064a\u0641 \u0644\u0627 \u062a\u0643\u0648\u0646 \u0645\u062e\u0637\u0626\u0627\u064b<\/a> \u0628\u0642\u0644\u0645 \u062c\u0648\u0631\u062f\u0627\u0646 \u0625\u0644\u064a\u0646\u0628\u064a\u0631\u063a<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/ar\/books\/how-not-to-be-wrong-summary\/\">\u0643\u064a\u0641 \u0644\u0627 \u062a\u0643\u0648\u0646 \u0645\u062e\u0637\u0626\u0627\u064b<\/a>&nbsp;\u0628\u0642\u0644\u0645 \u062c\u0648\u0631\u062f\u0627\u0646 \u0625\u0644\u064a\u0646\u0628\u064a\u0631\u063a<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0627\u0633\u0645\u0639 \u0634\u0627\u0647\u062f \u0627\u0644\u062d\u064a\u0627\u0629 \u0645\u0634\u063a\u0648\u0644\u0629 \u0647\u0644 \u0643\u0627\u0646 \u0643\u062a\u0627\u0628 \"\u0645\u0639\u0636\u0644\u0629 \u0627\u0644\u0645\u0628\u062a\u0643\u0631\" \u0639\u0644\u0649 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u061f \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0622\u0646. \u0646\u062d\u0646 \u0646\u062e\u062f\u0634 \u0627\u0644\u0633\u0637\u062d \u0641\u064a \u0645\u0644\u062e\u0635 \u0643\u062a\u0627\u0628 \"\u0645\u0639\u0636\u0644\u0629 \u0627\u0644\u0645\u0628\u062a\u0643\u0631\". \u0625\u0630\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0627\u0644\u0643\u062a\u0627\u0628 \u0628\u062d\u0648\u0632\u062a\u0643 \u0628\u0627\u0644\u0641\u0639\u0644\u060c \u0627\u0637\u0644\u0628 \u0646\u0633\u062e\u062a\u0643 \u0623\u0648 \u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u0635\u0648\u062a\u064a \u0645\u062c\u0627\u0646\u0627\u064b \u0644\u062a\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0645\u062b\u064a\u0631\u0629. \u0645\u0642\u062f\u0645\u0629 \u062a\u0641\u0648\u062a \u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a...<\/p>","protected":false},"author":1,"featured_media":92572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"yasr_overall_rating":4.4,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[4501,4479,4498],"tags":[],"class_list":["post-228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-leadership","category-management-2"],"acf":[],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"taxonomy_info":{"category":[{"value":4501,"label":"Entrepreneurship"},{"value":4479,"label":"Leadership"},{"value":4498,"label":"Management"}]},"featured_image_src_large":["https:\/\/www.getstoryshots.com\/wp-content\/uploads\/The-Innovators-Dilemma-Summary-1024x536.png",1024,536,true],"author_info":{"display_name":"StoryShots 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