{"id":48601,"date":"2024-03-24T16:08:50","date_gmt":"2024-03-24T16:08:50","guid":{"rendered":"https:\/\/www.getstoryshots.com\/?p=48601"},"modified":"2024-03-25T09:25:48","modified_gmt":"2024-03-25T09:25:48","slug":"the-personal-mba-summary","status":"publish","type":"post","link":"https:\/\/www.getstoryshots.com\/ar\/books\/the-personal-mba-summary\/","title":{"rendered":"\u0645\u0644\u062e\u0635 \u0648\u0645\u0631\u0627\u062c\u0639\u0629 \u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 | \u062c\u0648\u0634 \u0643\u0648\u0641\u0645\u0627\u0646"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u0645\u0644\u062e\u0635 \u0627\u0644\u0643\u062a\u0627\u0628 \u0648\u0645\u0631\u0627\u062c\u0639\u0629 \u0643\u062a\u0627\u0628 \u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0634\u062e\u0635\u064a\u0629: \u0625\u062a\u0642\u0627\u0646 \u0641\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/h2>\n\n\n<figure class=\"wp-block-post-featured-image\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.getstoryshots.com\/wp-content\/uploads\/The-Personal-MBA-summary.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\u0645\u0644\u062e\u0635 \u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0634\u062e\u0635\u064a\u0629\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.getstoryshots.com\/wp-content\/uploads\/The-Personal-MBA-summary.png 1200w, https:\/\/www.getstoryshots.com\/wp-content\/uploads\/The-Personal-MBA-summary-300x157.png 300w, https:\/\/www.getstoryshots.com\/wp-content\/uploads\/The-Personal-MBA-summary-1024x536.png 1024w, https:\/\/www.getstoryshots.com\/wp-content\/uploads\/The-Personal-MBA-summary-768x402.png 768w, https:\/\/www.getstoryshots.com\/wp-content\/uploads\/The-Personal-MBA-summary-18x9.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n<p><\/p>\n\n\n\n<p>\u0627\u0644\u062d\u064a\u0627\u0629 \u0645\u0634\u063a\u0648\u0644\u0629 \u0644\u062f\u064a\u0647\u0627&nbsp;<a href=\"https:\/\/geni.us\/mba-free-audiobook\" target=\"_blank\" rel=\"noreferrer noopener\">\u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0634\u062e\u0635\u064a\u0629<\/a>&nbsp;\u0643\u0627\u0646 \u064a\u062c\u0645\u0639 \u0627\u0644\u063a\u0628\u0627\u0631 \u0639\u0644\u0649 \u0631\u0641 \u0643\u062a\u0628\u0643\u061f \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0630\u0644\u0643\u060c \u0627\u0644\u062a\u0642\u0637 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0622\u0646.<\/p>\n\n\n\n<p>\u0646\u062d\u0646 \u0646\u062e\u062f\u0634 \u0627\u0644\u0633\u0637\u062d \u0641\u064a \u0645\u0644\u062e\u0635 \u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0634\u062e\u0635\u064a\u0629. \u0625\u0630\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0644\u062f\u064a\u0643 \u0627\u0644\u0643\u062a\u0627\u0628 \u0628\u0627\u0644\u0641\u0639\u0644\u060c \u0627\u0637\u0644\u0628&nbsp;<a href=\"https:\/\/geni.us\/personal-mba-book\" target=\"_blank\" rel=\"noreferrer noopener\">\u0643\u062a\u0627\u0628<\/a>&nbsp;\u0623\u0648 \u0627\u062d\u0635\u0644 \u0639\u0644\u0649&nbsp;<a href=\"https:\/\/geni.us\/mba-free-audiobook\" target=\"_blank\" rel=\"noreferrer noopener\">\u0643\u062a\u0627\u0628 \u0635\u0648\u062a\u064a \u0645\u062c\u0627\u0646\u0627\u064b<\/a>&nbsp;\u0639\u0644\u0649 \u0623\u0645\u0627\u0632\u0648\u0646 \u0644\u0645\u0639\u0631\u0641\u0629 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\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0644\u0627 \u062a\u062e\u0644\u0642 \u0623\u0634\u062e\u0627\u0635\u064b\u0627 \u0646\u0627\u062c\u062d\u064a\u0646. \u0625\u0646\u0647\u0645 \u0628\u0628\u0633\u0627\u0637\u0629 \u064a\u0642\u0628\u0644\u0648\u0646\u0647\u0627\u060c \u062b\u0645 \u064a\u0646\u0627\u0644\u0648\u0646 \u0627\u0644\u0641\u0636\u0644 \u0641\u064a \u0646\u062c\u0627\u062d\u0647\u0645. - \u062c\u0648\u0634 \u0643\u0648\u0641\u0645\u0627\u0646 <\/span><span style=\"font-size: 16px;white-space: pre-wrap\">#P5Tthepersonalmba #personalmba #personalmba #books #Joshkaufman @joshkaufman<\/span><\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9CBusiness+schools+don%E2%80%99t+create+successful+people.+They+simply+accept+them%2C+then+take+credit+for+their+success.%E2%80%9D+-+Josh+Kaufman+%23thepersonalmba+%23personalmba+%23books+%23joshkaufman+%40joshkaufman&#038;url=https%3A%2F%2Fwww.getstoryshots.com%2Far%2Fwp-json%2Fwp%2Fv2%2Fposts%2F48601&#038;via=storyshots&#038;related=storyshots\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>\u0627\u0646\u0642\u0631 \u0644\u0644\u062a\u063a\u0631\u064a\u062f<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewbox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<iframe frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=PARSIDA6895444815&#038;light=true\" width=\"100%\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"introduction\">\u0645\u0642\u062f\u0645\u0629<\/h2>\n\n\n\n<p>\u0647\u0644 \u062a\u0633\u0627\u0621\u0644\u062a \u062f\u0627\u0626\u0645\u064b\u0627 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0646\u0627\u062c\u062d\u064b\u0627 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062f\u0648\u0646 \u062f\u0641\u0639 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u062c\u0627\u0645\u0639\u064a\u061f \u0623\u0648 \u0647\u0644 \u062d\u0627\u0648\u0644\u062a \u0648\u0641\u0634\u0644\u062a \u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0648\u062a\u0634\u0639\u0631 \u0623\u0646\u0643 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\u0627\u062e\u062a\u064a\u0627\u0631\u0647 \u0636\u0645\u0646 &quot;\u0623\u0641\u0636\u0644 100 \u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644&quot; \u0645\u0646 \u0642\u0628\u0644 <em>\u0641\u0648\u0631\u0628\u0633<\/em> \u0641\u064a \u0639\u0627\u0645 2013.<br><br>\u062a\u063a\u0637\u064a \u0643\u062a\u0628 \u0643\u0648\u0641\u0645\u0627\u0646 \u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0648\u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0648\u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u064a. \u0648\u0642\u062f \u0628\u064a\u0639 \u0645\u0646\u0647\u0627 \u0645\u062c\u062a\u0645\u0639\u0629\u064b \u0623\u0643\u062b\u0631 \u0645\u0646 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<em>\u0630\u0627 \u0623\u062a\u0644\u0627\u0646\u062a\u064a\u0643<\/em>, <em>\u0641\u0648\u0631\u062a\u0634\u0646<\/em>, <em>\u0641\u0648\u0631\u0628\u0633<\/em>, <em>\u0627\u0644\u0648\u0642\u062a<\/em>, <em>WIRED<\/em>, <em>\u0634\u0631\u0643\u0629 \u0641\u0627\u0633\u062a \u0643\u0648\u0645\u0628\u0627\u0646\u064a<\/em>, <em>\u0641\u0627\u064a\u0646\u0627\u0646\u0634\u064a\u0627\u0644 \u062a\u0627\u064a\u0645\u0632<\/em>\u0648 HarvardBusiness.org\u060c \u0648\u0627\u0644\u0645\u0646\u062a\u062f\u0649 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a.<br><\/p>\n\n\n\n<p><img decoding=\"async\" width=\"462\" height=\"693\" src=\"https:\/\/lh7-us.googleusercontent.com\/UZhW8IWyIl_-euy9SJuoY4InVXz-xMIg3IodgDH05K4Fhcvs0WiEnHUwHWSQLb2lgnk4LCRmuj5o-MzwRTuCDU-1Jd32TIRI1qwabtxt1ZlxtYHsFNMR7-8dAw12fBo4dkHtpY8-JIzBBT0jNFJYSas\"><\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"48601\" data-nonce=\"e9beab50f7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9CEvery+time+your+customers+purchase+from+you%2C+they%E2%80%99re+deciding+that+they+value+what+you+have+to+offer+more+than+they+value+anything+else+their+money+could+buy+at+that+moment.%E2%80%9D+-+Josh+Kaufman+%23thepersonalmba+%23personalmba+%23books+%23joshkaufman+%40joshkaufman&#038;url=https%3A%2F%2Fwww.getstoryshots.com%2Far%2Fwp-json%2Fwp%2Fv2%2Fposts%2F48601&#038;via=storyshots&#038;related=storyshots\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-size: 16px;white-space: pre-wrap\">&quot;\u0641\u064a \u0643\u0644 \u0645\u0631\u0629 \u064a\u0634\u062a\u0631\u064a \u0641\u064a\u0647\u0627 \u0639\u0645\u0644\u0627\u0624\u0643 \u0645\u0646\u0643\u060c \u0641\u0625\u0646\u0647\u0645 \u064a\u0642\u0631\u0631\u0648\u0646 \u0623\u0646\u0647\u0645 \u064a\u0642\u062f\u0631\u0648\u0646 \u0645\u0627 \u062a\u0642\u062f\u0645\u0647 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0623\u064a \u0634\u064a\u0621 \u0622\u062e\u0631 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0634\u062a\u0631\u064a\u0647 \u0623\u0645\u0648\u0627\u0644\u0647\u0645 \u0641\u064a \u062a\u0644\u0643 \u0627\u0644\u0644\u062d\u0638\u0629.&quot; \u2013 \u062c\u0648\u0634 \u0643\u0648\u0641\u0645\u0627\u0646 #thepersonalmba #personalmba #books #joshkaufman @joshkaufman<\/span><\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9CEvery+time+your+customers+purchase+from+you%2C+they%E2%80%99re+deciding+that+they+value+what+you+have+to+offer+more+than+they+value+anything+else+their+money+could+buy+at+that+moment.%E2%80%9D+-+Josh+Kaufman+%23thepersonalmba+%23personalmba+%23books+%23joshkaufman+%40joshkaufman&#038;url=https%3A%2F%2Fwww.getstoryshots.com%2Far%2Fwp-json%2Fwp%2Fv2%2Fposts%2F48601&#038;via=storyshots&#038;related=storyshots\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>\u0627\u0646\u0642\u0631 \u0644\u0644\u062a\u063a\u0631\u064a\u062f<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewbox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<h2 class=\"wp-block-heading\">\u0633\u062a\u0648\u0631\u064a \u0634\u0648\u062a #1: \u0647\u0646\u0627\u0643 \u062e\u0645\u0633 \u0639\u0645\u0644\u064a\u0627\u062a \u0645\u062a\u0631\u0627\u0628\u0637\u0629 \u0644\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h2>\n\n\n\n<p>\u0643\u0644 \u0639\u0645\u0644 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u062e\u0645\u0633 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\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong>: \u0628\u0639\u062f \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0642\u064a\u0645\u0629\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062c\u0630\u0628 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0625\u0634\u0631\u0627\u0643\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642\u060c \u0645\u0645\u0627 \u064a\u0636\u0639 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0646\u0645\u0648.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong>: \u0625\u0646 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u064a\u062f\u0641\u0639\u0648\u0646 \u0647\u0648 \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629. \u062a\u0642\u0648\u0645 \u0641\u0631\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062e\u0644\u0627\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0625\u0628\u0631\u0627\u0632 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a.<\/li>\n\n\n\n<li><strong>\u062a\u0633\u0644\u064a\u0645 \u0627\u0644\u0642\u064a\u0645\u0629<\/strong>: \u064a\u062c\u0628 \u0623\u0646 \u062a\u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0627\u0644\u0648\u0639\u0648\u062f \u0627\u0644\u062a\u064a \u0642\u0637\u0639\u062a\u0647\u0627 \u0639\u0644\u0649 \u0646\u0641\u0633\u0647\u0627 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0639\u0632\u064a\u0632 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0645\u0648\u064a\u0644<\/strong>: \u062a\u0631\u0628\u0637 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0636\u0645\u0627\u0646 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0643\u0644 \u0634\u064a\u0621 \u0645\u0639\u064b\u0627\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u0627\u0644\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u062e\u0644\u0642 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0633\u062a\u0648\u0631\u064a \u0634\u0648\u062a #2: \u0646\u0638\u0631\u064a\u0629 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0644\u0637\u0648\u0627\u0631\u0626 \u0648\u0627\u0644\u062f\u0648\u0627\u0641\u0639 \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0627\u0644\u062e\u0645\u0633\u0629 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0648\u0645\u062e\u0631\u062c\u0627\u062a\u0647<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u0646\u0638\u0631\u064a\u0629 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0637\u0648\u0627\u0631\u0626<\/h3>\n\n\n\n<p>\u064a\u0642\u062f\u0651\u0645 \u0643\u0648\u0641\u0645\u0627\u0646 \u0646\u0638\u0631\u064a\u0629 ERG \u0644\u0643\u0644\u0627\u064a\u062a\u0648\u0646 \u0623\u0644\u062f\u0631\u0641\u0631 \u0643\u0623\u0633\u0627\u0633 \u0644\u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u062e\u0644\u0642 \u0627\u0644\u0642\u064a\u0645\u0629. \u062a\u0631\u0645\u0632 ERG \u0625\u0644\u0649 \u0627\u0644\u0648\u062c\u0648\u062f \u0648\u0627\u0644\u062a\u0631\u0627\u0628\u0637 \u0648\u0627\u0644\u0646\u0645\u0648. \u062f\u0639\u0646\u0627 \u0646\u062a\u0639\u0645\u0642 \u0641\u064a \u0645\u0643\u0648\u0646\u0627\u062a\u0647\u0627 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629:<\/p>\n\n\n\n<p><strong>\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0648\u062c\u0648\u062f<\/strong>: \u0647\u0630\u0647 \u0647\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0628\u0642\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 - \u0623\u0634\u064a\u0627\u0621 \u0645\u062b\u0644 \u0627\u0644\u0647\u0648\u0627\u0621 \u0648\u0627\u0644\u0645\u0627\u0621 \u0648\u0627\u0644\u0643\u0633\u0627\u0621 \u0648\u0627\u0644\u0623\u0645\u0627\u0646 \u0648\u0627\u0644\u0623\u0644\u0641\u0629 \u0648\u0627\u0644\u0645\u0648\u062f\u0629. \u0648\u0647\u064a \u062a\u0634\u0643\u0644 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u062f\u0648\u0627\u0641\u0639 \u0627\u0644\u0623\u062e\u0631\u0649.<\/p>\n\n\n\n<p><strong>\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0627\u0628\u0637<\/strong>: \u0628\u0645\u062c\u0631\u062f \u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0648\u062c\u0648\u062f\u060c \u0646\u0633\u0639\u0649 \u0625\u0644\u0649 \u0625\u0642\u0627\u0645\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629. \u0648\u062a\u0634\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0627\u0626\u0644\u0629 \u0648\u0627\u0644\u0623\u0635\u062f\u0642\u0627\u0621 \u0648\u0627\u0644\u0632\u0645\u0644\u0627\u0621. \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0639\u0644\u0627\u0642\u0627\u062a \u0645\u064f\u0631\u0636\u064a\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0627\u0644\u064a.<\/p>\n\n\n\n<p><strong>\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0646\u0645\u0648<\/strong>: \u062a\u062a\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0630\u0627\u062a. \u0648\u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u062a\u0643\u062a\u0641\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0645\u062a\u0639 \u0628\u0647\u0627 \u0648\u062a\u0639\u0632\u064a\u0632 \u0645\u0647\u0627\u0631\u0627\u062a\u0643 \u0641\u064a \u062a\u0644\u0643 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a.<\/p>\n\n\n\n<p>\u0628\u0627\u062e\u062a\u0635\u0627\u0631\u060c \u062a\u0634\u064a\u0631 \u0646\u0638\u0631\u064a\u0629 ERG \u0625\u0644\u0649 \u0623\u0646 \u062f\u0648\u0627\u0641\u0639\u0646\u0627 \u062a\u062a\u0637\u0648\u0631 \u0645\u0646 \u0627\u0644\u0628\u0642\u0627\u0621 (\u0627\u0644\u0648\u062c\u0648\u062f) \u0625\u0644\u0649 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 (\u0627\u0644\u062a\u0631\u0627\u0628\u0637) \u0648\u0623\u062e\u064a\u0631\u064b\u0627 \u0625\u0644\u0649 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0634\u062e\u0635\u064a (\u0627\u0644\u0646\u0645\u0648). \u0625\u0646\u0647\u0627 \u0639\u062f\u0633\u0629 \u0631\u0627\u0626\u0639\u0629 \u064a\u0645\u0643\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0641\u0647\u0645 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0648\u0645\u062e\u0631\u062c\u0627\u062a\u0647<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/OxWmxjZDcwsJMJK3aoVg5zqsiBkUqsg5tM74hjArc10MG2Ir3lnkABUUdsxnYYzhF1GpXuqGLnFHj3v2hGEvF1yPuwxNvZ6k7QM63CtZie_aVIODcDc8phpj7J7PZfzPEsyXJUeQdGySUe3buM1CStQ\" alt=\"\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0646\u0633\u0627\u0621 \u0627\u0644\u0645\u062a\u0631\u0627\u0628\u0637\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u062f\u0648\u0627\u0641\u0639 \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062e\u0645\u0633\u0629<\/h3>\n\n\n\n<p>\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u0644\u062f\u064a\u0646\u0627 \u062c\u0645\u064a\u0639\u064b\u0627 <a href=\"https:\/\/personalmba.com\/core-human-drives\/\" target=\"_blank\" rel=\"noopener\">\u062e\u0645\u0633\u0629 \u062f\u0648\u0627\u0641\u0639 \u0628\u0634\u0631\u064a\u0629 \u0623\u0633\u0627\u0633\u064a\u0629<\/a> \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0648\u0643.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062f\u0627\u0641\u0639 \u0644\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630<\/strong> - \u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u064a \u0627\u0645\u062a\u0644\u0627\u0643 \u0623\u0648 \u062c\u0645\u0639 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u0645\u0627\u062f\u064a\u0629\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0635\u0641\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0645\u0643\u0627\u0646\u0629 \u0648\u0627\u0644\u0633\u0644\u0637\u0629 \u0648\u0627\u0644\u0646\u0641\u0648\u0630<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062f\u0627\u0641\u0639 \u0644\u0644\u062a\u0631\u0627\u0628\u0637<\/strong> - \u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u064a \u0627\u0644\u0634\u0639\u0648\u0631 \u0628\u0627\u0644\u062d\u0628 \u0648\u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0643\u0648\u064a\u0646 \u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0622\u062e\u0631\u064a\u0646\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u0623\u0641\u0644\u0627\u0637\u0648\u0646\u064a\u0629 \u0623\u0648 \u0631\u0648\u0645\u0627\u0646\u0633\u064a\u0629<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062f\u0627\u0641\u0639 \u0644\u0644\u062a\u0639\u0644\u0645<\/strong> - \u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u064a \u0625\u0634\u0628\u0627\u0639 \u0641\u0636\u0648\u0644\u0646\u0627<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062f\u0627\u0641\u0639 \u0644\u0644\u062f\u0641\u0627\u0639<\/strong> - \u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u064a \u062d\u0645\u0627\u064a\u0629 \u0623\u0646\u0641\u0633\u0646\u0627 \u0648\u0623\u062d\u0628\u0627\u0626\u0646\u0627 \u0648\u0645\u0645\u062a\u0644\u0643\u0627\u062a\u0646\u0627<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062f\u0627\u0641\u0639 \u0644\u0644\u0634\u0639\u0648\u0631<\/strong> - \u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u064a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u062d\u0641\u0632\u0627\u062a \u062d\u0633\u064a\u0629 \u062c\u062f\u064a\u062f\u0629\u060c \u0648\u062a\u062c\u0627\u0631\u0628 \u0639\u0627\u0637\u0641\u064a\u0629 \u0645\u0643\u062b\u0641\u0629\u060c \u0648\u0627\u0644\u0645\u062a\u0639\u0629\u060c \u0648\u0627\u0644\u0625\u062b\u0627\u0631\u0629\u060c \u0648\u0627\u0644\u062a\u0631\u0641\u064a\u0647\u060c \u0648\u0627\u0644\u062a\u0631\u0642\u0628<\/li>\n<\/ul>\n\n\n\n<p>\u0648\u0643\u0644\u0645\u0627 \u062a\u0645\u0643\u0646\u062a \u0645\u0646 \u0625\u0638\u0647\u0627\u0631 \u0623\u0646 \u0634\u0631\u0643\u062a\u0643 \u062a\u0648\u0641\u0631 \u0645\u0632\u064a\u062c\u0627\u064b \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u062f\u0648\u0627\u0641\u0639 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0648\u0636\u0648\u062d\u0627\u064b\u060c \u0643\u0644\u0645\u0627 \u0623\u0635\u0628\u062d\u062a \u062e\u062f\u0645\u0627\u062a\u0643 \u0623\u0643\u062b\u0631 \u062c\u0627\u0630\u0628\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"evaluating-the-market\"><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot #3: \u0647\u0646\u0627\u0643 10 \u0637\u0631\u0642 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0633\u0648\u0642<\/h2>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"48601\" data-nonce=\"e9beab50f7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9CThe+best+way+to+observe+what+your+potential+customers+are+doing+is+to+become+a+customer.%E2%80%9D+%E2%80%94+Josh+Kaufman&#038;url=https%3A%2F%2Fwww.getstoryshots.com%2Far%2Fwp-json%2Fwp%2Fv2%2Fposts%2F48601&#038;via=storyshots&#038;related=storyshots\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\"\u0623\u0641\u0636\u0644 \u0637\u0631\u064a\u0642\u0629 \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0627 \u064a\u0641\u0639\u0644\u0647 \u0639\u0645\u0644\u0627\u0624\u0643 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0648\u0646 \u0647\u064a \u0623\u0646 \u062a\u0635\u0628\u062d \u0639\u0645\u064a\u0644\u0627\u064b.\" - \u062c\u0648\u0634 \u0643\u0648\u0641\u0645\u0627\u0646<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9CThe+best+way+to+observe+what+your+potential+customers+are+doing+is+to+become+a+customer.%E2%80%9D+%E2%80%94+Josh+Kaufman&#038;url=https%3A%2F%2Fwww.getstoryshots.com%2Far%2Fwp-json%2Fwp%2Fv2%2Fposts%2F48601&#038;via=storyshots&#038;related=storyshots\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>\u0627\u0646\u0642\u0631 \u0644\u0644\u062a\u063a\u0631\u064a\u062f<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewbox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<p>\u064a\u0642\u062f\u0645 \u0643\u0648\u0641\u0645\u0627\u0646 10 \u0637\u0631\u0642 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0633\u0648\u0642:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0627\u0633\u062a\u0639\u062c\u0627\u0644<\/strong> - \u0645\u0627 \u0645\u062f\u0649 \u0631\u063a\u0628\u0629 \u0627\u0644\u0646\u0627\u0633 \u0623\u0648 \u062d\u0627\u062c\u062a\u0647\u0645 \u0644\u062e\u062f\u0645\u0627\u062a\u0643 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u061f&nbsp;<\/li>\n\n\n\n<li><strong>\u062d\u062c\u0645 \u0627\u0644\u0633\u0648\u0642<\/strong> - \u0643\u0645 \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0634\u062a\u0631\u0648\u0646 \u062e\u062f\u0645\u0627\u062a\u0643 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0645\u0627\u062b\u0644\u0629 \u0628\u0646\u0634\u0627\u0637\u061f<\/li>\n\n\n\n<li><strong>\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631<\/strong> - \u0645\u0627 \u0647\u0648 \u0623\u0639\u0644\u0649 \u0633\u0639\u0631 \u0642\u062f \u064a\u062f\u0641\u0639\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u0642\u0627\u0628\u0644 \u062e\u062f\u0645\u0627\u062a\u0643\u061f<\/li>\n\n\n\n<li><strong>\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong> - \u0645\u0627 \u0645\u062f\u0649 \u0633\u0647\u0648\u0644\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f\u061f \u0639\u0644\u0649 \u0648\u062c\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u062f\u060c \u0643\u0645 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 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\u0625\u062b\u0628\u0627\u062a \u0648\u062c\u0648\u062f \u0633\u0648\u0642.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/4ybVd5K1_nXXY88JzBWdifH2CFFiPtNElprzzIJi6_1MDwqM--9UyFSODSxLtAFuCV1M2m59AbzWsKj97D7eOuEw5MQeQc1YNoZe1l9omyfVtbbCYtbDxYZGaXCxhnitPY7HUgXlvwSFz935burHfAI\" alt=\"\u0635\u0627\u062d\u0628 \u0643\u0634\u0643 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u064a\u0628\u064a\u0639 \u0627\u0644\u062a\u0641\u0627\u062d \u0644\u0623\u062d\u062f \u0627\u0644\u0632\u0628\u0627\u0626\u0646. \u0648\u0647\u0648 \u064a\u0639\u0644\u0645 \u0623\u0646 \u0627\u0644\u0633\u0648\u0642 \u0645\u0648\u062c\u0648\u062f \u0628\u0627\u0644\u0641\u0639\u0644 \u0644\u0630\u0627 \u0644\u0645 \u064a\u0636\u064a\u0639 \u0627\u0644\u0648\u0642\u062a \u0641\u064a \u0625\u062b\u0628\u0627\u062a \u0630\u0644\u0643\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0633\u062a\u0648\u0631\u064a \u0634\u0648\u062a #4: \u0647\u0646\u0627\u0643 \u0623\u0631\u0628\u0639 \u0637\u0631\u0642 \u0644\u062a\u062d\u0633\u064a\u0646 \u0642\u064a\u0645\u0629 \u0639\u0631\u0648\u0636\u0643: \u0647\u0646\u0627\u0643 \u0623\u0631\u0628\u0639 \u0637\u0631\u0642 \u0644\u062a\u062d\u0633\u064a\u0646 \u0642\u064a\u0645\u0629 \u0639\u0631\u0648\u0636\u0643<\/h2>\n\n\n\n<p>\u0647\u0646\u0627\u0643 \u0623\u0631\u0628\u0639 \u0637\u0631\u0642 \u064a\u0645\u0643\u0646\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 <a href=\"https:\/\/www.marketingdonut.co.uk\/marketing-essentials\/your-marketing-plan\/ten-ways-to-improve-your-offer\" target=\"_blank\" rel=\"noopener\">\u062a\u062d\u0633\u064a\u0646 \u0642\u064a\u0645\u0629 \u0639\u0631\u0648\u0636\u0643<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0625\u0634\u0628\u0627\u0639 \u0627\u0644\u062f\u0648\u0627\u0641\u0639 \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0648\u0627\u062d\u062f \u0623\u0648 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\u0627\u062e\u062a\u0631\u062a\u0647. \u0628\u0645\u062c\u0631\u062f \u0623\u0646 \u064a\u0634\u0627\u0647\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0648\u0646 \u0646\u0633\u062e\u0629 \u0645\u0646 \u0645\u0646\u062a\u062c\u0643\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u0642\u064a\u064a\u0645\u0647 \u0648\u062a\u062d\u0633\u064a\u0646\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0643\u0631\u0627\u0631.<\/p>\n\n\n\n<p>\u0647\u0646\u0627\u0643 \u0633\u062a \u062e\u0637\u0648\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u062a\u0643\u0631\u0627\u0631:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0645\u0634\u0627\u0647\u062f\u0629<\/strong> - \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0639\u0645\u0644\u061f \u0645\u0627 \u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u0639\u0645\u0644\u061f<\/li>\n\n\n\n<li><strong>Ideate<\/strong> - \u0645\u0627 \u0627\u0644\u0630\u064a 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class=\"wp-block-heading\" id=\"chapter-2-marketing\">\u0633\u062a\u0648\u0631\u064a \u0634\u0648\u062a #6: \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u062d\u0648\u0644 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a<\/h2>\n\n\n\n<p>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0641\u0646 \u0648\u0639\u0644\u0645 <a href=\"https:\/\/www.nasp.com\/blog\/how-to-use-the-internet-and-search-engines-to-research-prospects-to-make-more-sales\/\" target=\"_blank\" rel=\"noopener\">\u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a<\/a>. \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0648\u0646 \u0647\u0645 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0645\u0647\u062a\u0645\u0648\u0646 \u0628\u0646\u0634\u0627\u0637 \u0628\u0645\u0627 \u062a\u0642\u062f\u0645\u0647. \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0648\u0646 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\u062b\u0642\u0629 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/h2>\n\n\n\n<p>\u0643\u0644 \u0639\u0645\u0644 \u062a\u062c\u0627\u0631\u064a \u0646\u0627\u062c\u062d \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u0644\u0627 \u0641\u0627\u0626\u062f\u0629 \u0645\u0646 \u0648\u062c\u0648\u062f \u0645\u0644\u0627\u064a\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0625\u0630\u0627 \u0644\u0645 \u064a\u0642\u0645 \u0623\u064a \u0645\u0646\u0647\u0645 \u0628\u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c\u0643. \u062a\u0628\u062f\u0623 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0639 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 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\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0647\u0648 \u062d\u0633\u0627\u0628 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0632\u0627\u0626\u062f\u0627\u064b. \u062a\u0642\u0648\u0645 \u0628\u062d\u0633\u0627\u0628 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0646\u0634\u0627\u0621\u060c \u062b\u0645 \u062a\u0636\u064a\u0641 \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0630\u064a \u062a\u0631\u064a\u062f\u0647\u060c \u062b\u0645 \u062a\u0642\u0648\u0645 \u0628\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0628\u0634\u0643\u0644 \u0645\u0646\u0627\u0633\u0628.<\/li>\n\n\n\n<li><strong>\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0633\u0648\u0642<\/strong> - \"\u0628\u0643\u0645 \u062a\u064f\u0628\u0627\u0639 \u0623\u0634\u064a\u0627\u0621 \u0623\u062e\u0631\u0649 \u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u0623\u0634\u064a\u0627\u0621\u061f\" \u0647\u0630\u0647 \u0637\u0631\u064a\u0642\u0629 \u0634\u0627\u0626\u0639\u0629 \u0644\u0644\u062a\u0633\u0639\u064a\u0631.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u062f\u0641\u0642 \u0627\u0644\u0646\u0642\u062f\u064a \u0627\u0644\u0645\u062e\u0635\u0648\u0645<\/strong> - \"\u0645\u0627 \u0647\u064a \u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0628\u0625\u0645\u0643\u0627\u0646\u0647 \u0623\u0646 \u064a\u062c\u0644\u0628 \u0627\u0644\u0645\u0627\u0644 \u0645\u0639 \u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a\u061f \u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0625\u0644\u0627 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631 \u062a\u062f\u0641\u0642\u0627\u064b \u0646\u0642\u062f\u064a\u0627\u064b \u0645\u0633\u062a\u0645\u0631\u0627\u064b\u060c \u0643\u0645\u0627 \u0647\u0648 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\u064a\u0645\u0643\u0646\u0643 \u062a\u0642\u062f\u064a\u0645 \u062a\u0631\u0645\u064a\u0632 \u0623\u0639\u0644\u0649 \u0642\u0644\u064a\u0644\u0627\u064b \u062f\u0648\u0646 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/li>\n<\/ul>\n\n\n\n<p>\u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0637\u0631\u0642 \u0623\u062e\u0631\u0649 \u0644\u062a\u062d\u062f\u064a\u062f \u062e\u0637 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0644\u0633\u0639\u0631 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0631\u0643\u0632 \u062f\u0627\u0626\u0645\u064b\u0627 \u0639\u0644\u0649 \u0627\u0643\u062a\u0634\u0627\u0641 \u0642\u064a\u0645\u0629 \u0639\u0631\u0636\u0643 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0643. \u064a\u0645\u0643\u0646\u0643 \u0628\u0639\u062f \u0630\u0644\u0643 \u062a\u062d\u062f\u064a\u062f \u0633\u0639\u0631\u0643 \u0648\u0641\u0642\u064b\u0627 \u0644\u0630\u0644\u0643.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0633\u062a\u0648\u0631\u064a \u0634\u0648\u062a #8: \u0647\u0646\u0627\u0643 \u062b\u0644\u0627\u062b \u0639\u0645\u0644\u0627\u062a \u0639\u0627\u0644\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u0646\u0641\u064a<\/h2>\n\n\n\n<p>\u0641\u064a \u0643\u0644 \u0645\u0641\u0627\u0648\u0636\u0627\u062a\u060c \u0647\u0646\u0627\u0643 \u062b\u0644\u0627\u062b \u0639\u0645\u0644\u0627\u062a \u0639\u0627\u0644\u0645\u064a\u0629 \u0641\u064a \u0643\u0644 \u0645\u0641\u0627\u0648\u0636\u0627\u062a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0645\u0648\u0627\u0631\u062f<\/strong> - \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0645\u062b\u0644 \u0627\u0644\u0646\u0642\u0648\u062f \u0648\u0627\u0644\u0646\u0641\u0637 \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0648\u0642\u062a<\/strong> - \u0627\u0644\u062d\u062f \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u064a\u0639\u0627\u0628\u064a\u0629<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u0631\u0648\u0646\u0629<\/strong> - \u062a\u0643\u0644\u0641\u0629 \u0639\u062f\u0645 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0634\u064a\u0621 \u0622\u062e\u0631. \u0647\u0630\u0647 \u0647\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0641\u0631\u0635\u0629 \u0627\u0644\u0628\u062f\u064a\u0644\u0629.<\/li>\n<\/ul>\n\n\n\n<p>\u0643\u0645\u0627 \u064a\u0642\u062f\u0645 \u0643\u0648\u0641\u0645\u0627\u0646 \u062b\u0644\u0627\u062b\u0629 \u0623\u0628\u0639\u0627\u062f \u0644\u0644\u062a\u0641\u0627\u0648\u0636 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0639\u0645\u0644\u0627\u062a \u0645\u0639\u064a\u0646\u0629:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0625\u0639\u062f\u0627\u062f <\/strong>- \u0648\u0647\u0630\u0627 \u064a\u0645\u0647\u062f \u0627\u0644\u0637\u0631\u064a\u0642 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u064a\u062c\u0629 \u0645\u0631\u0636\u064a\u0629 \u0644\u0644\u062a\u0641\u0627\u0648\u0636. \u064a\u0645\u0643\u0646\u0643 \u062a\u0643\u062f\u064a\u0633 \u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a \u0644\u0635\u0627\u0644\u062d\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u062c\u0631\u0627\u0621 \u0628\u062d\u062b \u0641\u0639\u0627\u0644 \u0639\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0633\u062a\u062a\u0641\u0627\u0648\u0636 \u0645\u0639\u0647\u0645.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0647\u064a\u0643\u0644<\/strong> - \u0648\u0647\u0630\u0627 \u064a\u0634\u0645\u0644 \u0634\u0631\u0648\u0637 \u0639\u0631\u0636\u0643. \u0642\u0645 \u0628\u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0641\u064a \u0647\u064a\u0643\u0644\u064a\u0629 \u064a\u0642\u062f\u0631\u0647\u0627 \u0627\u0644\u0645\u0641\u0627\u0648\u0636\u0648\u0646 \u0648\u064a\u0642\u0628\u0644\u0648\u0646\u0647\u0627.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u0646\u0627\u0642\u0634\u0629<\/strong> - \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u062a\u0642\u062f\u0645 \u0641\u064a\u0647 \u0639\u0631\u0636\u0643. \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0645\u0646\u0627\u0642\u0634\u0629 \u0623\u0648 \u062a\u0648\u0636\u064a\u062d \u0623\u064a \u0645\u0634\u0627\u0643\u0644 \u0648\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0623\u064a \u0627\u0639\u062a\u0631\u0627\u0636\u0627\u062a. \u0628\u0645\u062c\u0631\u062f \u0625\u0632\u0627\u0644\u0629 \u0647\u0630\u0647 \u0627\u0644\u0639\u0648\u0627\u0626\u0642 \u0627\u0644\u062a\u064a \u062a\u062d\u0648\u0644 \u062f\u0648\u0646 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u064a\u0645\u0643\u0646\u0643 \u0637\u0644\u0628 \u0627\u0644\u0628\u064a\u0639.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot #9: \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u062d\u0643\u0645 \u0648\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a<\/h2>\n\n\n\n<p>\u0627\u062c\u0639\u0644 \u062a\u062f\u0641\u0642 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0635\u063a\u064a\u0631\u064b\u0627 \u0648\u0641\u0639\u0627\u0644\u064b\u0627 \u0642\u062f\u0631 \u0627\u0644\u0625\u0645\u0643\u0627\u0646. \u062a\u062f\u0641\u0642 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0647\u0648 \u0645\u0632\u064a\u062c \u0645\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u062a\u0633\u0644\u064a\u0645 \u0627\u0644\u0642\u064a\u0645\u0629. \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u062a\u0642\u0635\u064a\u0631 \u0639\u0645\u0644\u064a\u0629 \u062a\u0633\u0644\u064a\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u0647\u0648 \u0623\u0646\u0647\u0627 \u062a\u0642\u0644\u0644 \u0645\u0646 \u062e\u0637\u0631 \u062d\u062f\u0648\u062b \u062e\u0637\u0623 \u0645\u0627.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.techtarget.com\/searchitchannel\/definition\/distribution-channel#:~:text=Examples%20of%20distribution%20channel%20intermediaries&amp;text=Intermediaries%20may%20more%20commonly%20be,intermediary%20between%20buyers%20and%20sellers.\" target=\"_blank\" rel=\"noopener\">\u062a\u0648\u0632\u064a\u0639 \u0648\u0633\u064a\u0637<\/a> \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0632\u064a\u062f \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0642\u062f \u064a\u062a\u0637\u0644\u0628 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u062a\u062e\u0644\u064a \u0639\u0646 \u0628\u0639\u0636 \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u062a\u0633\u0644\u064a\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643. \u0643\u0645\u0627 \u0623\u0646 \u0627\u0644\u062a\u062e\u0644\u064a \u0639\u0646 \u0647\u0630\u0647 \u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u064a\u062d\u0631\u0631 \u0648\u0642\u062a\u0643 \u0648\u0637\u0627\u0642\u062a\u0643\u060c \u0648\u0644\u0643\u0646\u0647 \u064a\u0632\u064a\u062f \u0645\u0646 \u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0645\u0642\u0627\u0628\u0644.<\/p>\n\n\n\n<p>\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062b\u0631 \u062a\u0648\u0642\u0639\u0627\u062a \u0639\u0645\u0644\u0643 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0644\u0634\u0631\u0643\u062a\u0643. \u0648\u064a\u0637\u0644\u0642 \u0643\u0648\u0641\u0645\u0627\u0646 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0633\u0645 &quot;\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u0648\u0642\u0639&quot;. \u0623\u062f\u0627\u0626\u0643 \u064a\u062d\u062f\u062f \u062c\u0648\u062f\u0629 \u0634\u0631\u0643\u062a\u0643\u060c \u0646\u0627\u0642\u0635 \u062a\u0648\u0642\u0639\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062a\u0648\u0642\u0639\u0627\u062a\u0643 \u0639\u0627\u0644\u064a\u0629 \u062d\u062a\u0649 \u064a\u0634\u062a\u0631\u064a \u0627\u0644\u0639\u0645\u064a\u0644 \u062e\u062f\u0645\u0627\u062a\u0643 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0645 \u0627\u0644\u0623\u0648\u0644. \u0645\u0647\u0645\u062a\u0643 \u0647\u064a \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646\u0643 \u062a\u0646\u062a\u062c \u0645\u0627 \u064a\u0643\u0641\u064a \u0645\u0646 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0644\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0630\u064a \u064a\u062a\u062c\u0627\u0648\u0632 \u0647\u0630\u0647 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a.<\/p>\n\n\n\n<p>\u062a\u062a\u0645\u062b\u0644 \u0625\u062d\u062f\u0649 \u0637\u0631\u0642 \u062a\u062d\u0633\u064a\u0646 \u0646\u0633\u0628\u0629 \u062a\u0648\u0642\u0639\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643 \u0648\u0623\u062f\u0627\u0626\u0643 \u0641\u064a \u0636\u0645\u0627\u0646 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0646\u062a\u0627\u0626\u062c\u0643 \u0642\u062f\u0631 \u0627\u0644\u0625\u0645\u0643\u0627\u0646. \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u062d\u0628\u0648\u0646 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0646\u0628\u0624.<\/p>\n\n\n\n<p>\u0647\u0646\u0627\u0643 \u062b\u0644\u0627\u062b\u0629 \u0639\u0648\u0627\u0645\u0644 \u0623\u0633\u0627\u0633\u064a\u0629 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0644\u0639\u0631\u0636:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u062a\u0648\u062d\u064a\u062f<\/li>\n\n\n\n<li>\u062a\u0646\u0627\u0633\u0642<\/li>\n\n\n\n<li>\u0627\u0644\u0645\u0648\u062b\u0648\u0642\u064a\u0629<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot #10: \u0627\u0644\u0639\u0645\u0644 \u0647\u0648 \u0645\u0627 \u062a\u062d\u062a\u0641\u0638 \u0628\u0647 (\u062f\u0648\u0631 \u0627\u0644\u062a\u0645\u0648\u064a\u0644)<\/h2>\n\n\n\n<p>\u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0647\u0648 \u0641\u0646 \u0648\u0639\u0644\u0645 \u0645\u0631\u0627\u0642\u0628\u0629 \u062a\u062f\u0641\u0642 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u062f\u0627\u062e\u0644 \u0648\u062e\u0627\u0631\u062c \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u062b\u0645 \u062a\u062d\u062f\u064a\u062f \u0643\u064a\u0641\u064a\u0629 \u062a\u062e\u0635\u064a\u0635\u0647\u0627. \u0625\u0646\u0647 \u0623\u064a\u0636\u064b\u0627 \u0641\u0646 \u0648\u0639\u0644\u0645 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0627 \u062a\u0641\u0639\u0644\u0647 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f\u0647\u0627.<\/p>\n\n\n\n<p>\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629 \u0647\u064a \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0643\u0627\u0645\u0644\u0629 \u0648\u062f\u0642\u064a\u0642\u0629.<\/p>\n\n\n\n<p>\u0627\u0644\u0639\u0645\u0644 \u0644\u064a\u0633 \u062d\u0648\u0644 \u0645\u0627 \u062a\u0642\u0648\u0645 \u0628\u0647. \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0645\u0627 \u062a\u062d\u062a\u0641\u0638 \u0628\u0647. \u0627\u062d\u0633\u0628 \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d \u0639\u0646 \u0637\u0631\u064a\u0642 \u062d\u0630\u0641 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u062a\u0642\u0633\u064a\u0645\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0636\u0631\u0628\u0647\u0627 \u0641\u064a 100.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/CKM-szYVPQSs4ueY6msBL9bVJl9j5pRHB94iFnkF8p_FN3vl5QQPrg3YFN1g_VbxU045N0jjOqvihyydohVtRhhNvsrmcnHcOMd7Zj9JR7pzdm-w2l9Dsuj87rh_ZV7Pr7tPLUPyfycQizf6lUKDfIU\" alt=\"\u0622\u0644\u0629 \u062d\u0627\u0633\u0628\u0629 \u0648\u0642\u0644\u0645 \u0648\u0645\u064a\u0632\u0627\u0646\u064a\u0629\"\/><\/figure>\n\n\n\n<p>\u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0645\u0647\u0645\u0629\u060c \u0644\u0643\u0646\u0647\u0627 \u0648\u0633\u064a\u0644\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u063a\u0627\u064a\u0629. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0639\u0644\u0642 \u0627\u0644\u0634\u062f\u064a\u062f \u0628\u0627\u0644\u0631\u0628\u062d\u060c \u0627\u0647\u062f\u0641 \u0625\u0644\u0649:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062e\u0644\u0642 \u0627\u0644\u0642\u064a\u0645\u0629<\/li>\n\n\n\n<li>\u062f\u0641\u0639 \u0627\u0644\u0646\u0641\u0642\u0627\u062a<\/li>\n\n\n\n<li>\u062a\u0639\u0648\u064a\u0636 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u062f\u064a\u0631\u0648\u0646 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/li>\n\n\n\n<li>\u0627\u062f\u0639\u0645 \u0646\u0641\u0633\u0643 \u0648\u0623\u062d\u0628\u0627\u0626\u0643<\/li>\n<\/ul>\n\n\n\n<p>\u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0625\u0630\u0627 \u0627\u0633\u062a\u0648\u0641\u064a\u062a \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a\u060c \u0641\u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u062f\u0639\u064a \u0628\u062b\u0642\u0629 \u0623\u0646\u0643 \u062a\u062f\u064a\u0631 \u0645\u0634\u0631\u0648\u0639\u064b\u0627 \u062a\u062c\u0627\u0631\u064a\u064b\u0627 \u0646\u0627\u062c\u062d\u064b\u0627.<\/p>\n\n\n\n<p>\u0647\u0646\u0627\u0643 \u0623\u0631\u0628\u0639 \u0637\u0631\u0642 \u0644\u0632\u064a\u0627\u062f\u0629 \u0625\u064a\u0631\u0627\u062f\u0627\u062a\u0643:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0639\u0645\u0644\u0627\u0626\u0643<\/li>\n\n\n\n<li>\u0642\u0645 \u0628\u0632\u064a\u0627\u062f\u0629 \u0645\u062a\u0648\u0633\u0637 \u062d\u062c\u0645 \u0643\u0644 \u0645\u0639\u0627\u0645\u0644\u0629 \u064a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0639\u0645\u0644\u0627\u0624\u0643<\/li>\n\n\n\n<li>\u0632\u064a\u0627\u062f\u0629 \u0648\u062a\u064a\u0631\u0629 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0644\u0643\u0644 \u0639\u0645\u064a\u0644<\/li>\n\n\n\n<li>\u0627\u0631\u0641\u0639 \u0623\u0633\u0639\u0627\u0631\u0643<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"important-terms\">\u0634\u0631\u0648\u0637 \u0647\u0627\u0645\u0629<\/h3>\n\n\n\n<p>\u064a\u0635\u0641 \u0643\u0648\u0641\u0645\u0627\u0646 \u0628\u0639\u0636 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0639\u0644\u0645\u0647\u0627. \u0647\u0645:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u064a\u0636\u0627\u0639\u0641 \u2013 \u062a\u0631\u0627\u0643\u0645 \u0627\u0644\u0645\u0643\u0627\u0633\u0628 \u0645\u0639 \u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a.<\/li>\n\n\n\n<li>\u0627\u0644\u0631\u0627\u0641\u0639\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u2013 \u0645\u0645\u0627\u0631\u0633\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0627\u0644\u0645\u0642\u062a\u0631\u0636\u0629 \u0644\u062a\u0636\u062e\u064a\u0645 \u0627\u0644\u0645\u0643\u0627\u0633\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629.<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0645\u0648\u064a\u0644 - \u064a\u0648\u0641\u0631 \u0627\u0644\u0648\u0642\u0648\u062f \u0644\u0639\u0645\u0644\u0643. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0639\u0645\u0644\u0643 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0642\u062f\u0631\u0629 \u0625\u0636\u0627\u0641\u064a\u0629\u060c \u0641\u0625\u0646 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0648\u0633\u064a\u0639 \u0646\u0637\u0627\u0642 \u0634\u0631\u0643\u062a\u0643 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631.<\/li>\n\n\n\n<li>Bootstrapping \u2013 \u0628\u0646\u0627\u0621 \u0648\u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062f\u0648\u0646 \u062a\u0645\u0648\u064a\u0644.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot #13: \u0646\u062d\u0646 \u0644\u0633\u0646\u0627 \u0645\u0635\u0645\u0645\u064a\u0646 \u0644\u0644\u0642\u064a\u0627\u0645 \u0628\u0645\u0647\u0627\u0645 \u0645\u062a\u0639\u062f\u062f\u0629<\/h2>\n\n\n\n<p>\u062a\u0639\u062f\u062f \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0647\u0648 \u0623\u0633\u0637\u0648\u0631\u0629. \u0639\u0642\u0648\u0644\u0646\u0627 \u0644\u064a\u0633\u062a \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u062a\u0639\u062f\u062f \u0627\u0644\u0645\u0647\u0627\u0645. \u0643\u0644\u0645\u0627 \u0632\u0627\u062f\u062a \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u062d\u0627\u0648\u0644 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0647\u0627 \u0641\u064a \u0648\u0642\u062a \u0645\u0639\u064a\u0646\u060c \u0632\u0627\u062f \u062a\u0623\u062b\u0631 \u0623\u062f\u0627\u0626\u0643 \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a. \u0631\u0643\u0632 \u0639\u0644\u0649 \u0645\u0647\u0645\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u064a \u0643\u0644 \u0645\u0631\u0629\u060c \u0648\u0644\u0627 \u062a\u062e\u0644\u0637 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a \u0628\u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u064a \u0623\u0628\u062f\u064b\u0627. \u0633\u062a\u062a\u0623\u062b\u0631 \u0625\u0646\u062a\u0627\u062c\u064a\u062a\u0643 \u0641\u064a \u0643\u0644\u0627 \u0627\u0644\u0645\u062c\u0627\u0644\u064a\u0646 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0625\u0630\u0627 \u0642\u0645\u062a \u0628\u0627\u0644\u062a\u0628\u062f\u064a\u0644 \u0628\u064a\u0646\u0647\u0645\u0627.<\/p>\n\n\n\n<p>\u0631\u0643\u0632 \u0639\u0644\u0649 \u0625\u0646\u062a\u0627\u062c \u062c\u062f\u0627\u0648\u0644 \u0632\u0645\u0646\u064a\u0629 \u062a\u062a\u0636\u0645\u0646 \u0643\u062a\u0644\u064b\u0627 \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0646\u0642\u0637\u0639. \u064a\u0642\u0648\u0645 \u0645\u0639\u0638\u0645 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u062d\u0627\u0644\u064a\u064b\u0627 \u0628\u0625\u0646\u062a\u0627\u062c \u062c\u062f\u0627\u0648\u0644 \u0627\u0644\u0645\u062f\u064a\u0631 \u0623\u0648 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0647\u0627\u060c \u0645\u0639 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0648\u0642\u062a \u0625\u0644\u0649 \u0639\u062f\u0629 \u0623\u062c\u0632\u0627\u0621 \u0635\u063a\u064a\u0631\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a.<\/p>\n\n\n\n<p>\u062a\u0639\u062f \u0637\u0631\u064a\u0642\u0629 3-10-20 \u0637\u0631\u064a\u0642\u0629 \u0644\u062a\u062c\u0646\u0628 \u0643\u062b\u0631\u0629 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629. \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u0625\u0646\u0647\u0627\u0621 \u062b\u0644\u0627\u062b \u0645\u0647\u0627\u0645 \u0631\u0626\u064a\u0633\u064a\u0629 \u064810 \u0645\u0647\u0627\u0645 \u062b\u0627\u0646\u0648\u064a\u0629 \u0641\u064a \u064a\u0648\u0645 \u0648\u0627\u062d\u062f. \u0627\u0644\u0645\u0647\u0645\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0647\u064a \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0628 \u0623\u0643\u062b\u0631 \u0645\u0646 20 \u062f\u0642\u064a\u0642\u0629 \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0645\u0631\u0643\u0651\u0632.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot #14: \u0647\u0646\u0627\u0643 \u0623\u0631\u0628\u0639 \u0641\u0626\u0627\u062a \u0644\u0644\u0639\u0627\u062f\u0627\u062a \u0648\u0623\u0631\u0628\u0639 \u0637\u0631\u0642 \u0644\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u062c\u0633\u0645\u0643<\/h2>\n\n\n\n<p>\u064a\u062a\u0645 \u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0627\u062f\u0627\u062a \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u062a\u0635\u0628\u062d \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0645\u0646\u062a\u0638\u0645\u0629 \u062a\u062f\u0639\u0645\u0646\u0627. \u0628\u0639\u0636 \u0627\u0644\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u064b\u0627 \u0647\u064a \u0645\u0645\u0627\u0631\u0633\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u0629 \u0648\u0627\u0644\u0646\u0638\u0627\u0641\u0629 \u0648\u0627\u0644\u062a\u063a\u0630\u064a\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0639\u0627\u062f\u0627\u062a \u0625\u0644\u0649 \u0623\u0631\u0628\u0639 \u0641\u0626\u0627\u062a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u0641\u0639\u0644\u0647\u0627<\/li>\n\n\n\n<li>\u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0627\u0644\u062a\u0648\u0642\u0641 \u0639\u0646 \u0641\u0639\u0644\u0647\u0627<\/li>\n\n\n\n<li>\u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0647\u0627 \u0623\u0643\u062b\u0631<\/li>\n\n\n\n<li>\u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0647\u0627 \u0623\u0642\u0644<\/li>\n<\/ul>\n\n\n\n<p>\u064a\u0645\u0643\u0646\u0643 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0639\u0627\u062f\u0627\u062a \u0625\u0630\u0627 \u062d\u062f\u062f\u062a \u0627\u0644\u0645\u062d\u0641\u0632\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a \u0628\u064a\u0626\u062a\u0643 \u0648\u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0637\u0631\u064a\u0642\u0629 \u062a\u0635\u0631\u0641\u0643. \u0634\u062c\u0639 \u0627\u0644\u0645\u062d\u0641\u0632\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0641\u0632 \u0627\u0644\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u0623\u0632\u0644 \u0627\u0644\u0645\u062d\u0641\u0632\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0641\u0632 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0635\u062d\u064a\u0629. \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u062a\u062b\u0628\u064a\u062a \u0627\u0644\u0639\u0627\u062f\u0627\u062a \u0623\u0648 \u0625\u0644\u063a\u0627\u0621 \u062a\u062b\u0628\u064a\u062a\u0647\u0627. \u0627\u0628\u0630\u0644 \u0643\u0644 \u062c\u0647\u062f\u0643 \u0644\u062a\u063a\u064a\u064a\u0631 \u0639\u0627\u062f\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u064a \u0643\u0644 \u0645\u0631\u0629.<\/p>\n\n\n\n<p>\u0633\u064a\u062a\u0635\u0631\u0641 \u062c\u0633\u0645\u0643 \u062f\u0627\u0626\u0645\u064b\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062d\u0627\u0644\u062a\u0647 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u062d\u0627\u0631\u0628\u0629 \u0647\u0630\u0627\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0623\u0631\u0628\u0639 \u0644\u0644\u0639\u0645\u0644 \u0645\u0639 \u062c\u0633\u0645\u0643:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0623\u0646\u0645\u0627\u0637\u0643 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062f\u0641\u062a\u0631 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0623\u0648 \u062a\u0642\u0648\u064a\u0645 \u0644\u062a\u062a\u0628\u0639 \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0637\u0627\u0642\u0629 \u0644\u062f\u064a\u0643 \u062e\u0644\u0627\u0644 \u0623\u062c\u0632\u0627\u0621 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u064a\u0648\u0645.<\/li>\n\n\n\n<li>\u062a\u0639\u0638\u064a\u0645 \u062f\u0648\u0631\u0627\u062a \u0627\u0644\u0630\u0631\u0648\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643.<\/li>\n\n\n\n<li>\u062e\u0630 \u0642\u0633\u0637\u0627 \u0645\u0646 \u0627\u0644\u0631\u0627\u062d\u0629. \u0625\u0630\u0627 \u0643\u0646\u062a \u0641\u064a \u0641\u062a\u0631\u0629 \u0631\u0643\u0648\u062f\u060c \u0641\u0645\u0646 \u0627\u0644\u0623\u0641\u0636\u0644 \u0623\u0646 \u062a\u0623\u062e\u0630 \u0642\u0633\u0637\u064b\u0627 \u0645\u0646 \u0627\u0644\u0631\u0627\u062d\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u062d\u0627\u0648\u0644\u0629 \u062a\u062c\u0627\u0648\u0632\u0647\u0627. \u0627\u0644\u0631\u0627\u062d\u0629 \u0648\u0627\u0644\u062a\u0639\u0627\u0641\u064a \u0644\u064a\u0633\u062a \u0627\u062e\u062a\u064a\u0627\u0631\u064a\u0629.<\/li>\n\n\n\n<li>\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0642\u0633\u0637 \u0643\u0627\u0641 \u0645\u0646 \u0627\u0644\u0646\u0648\u0645. \u0633\u064a\u0624\u062f\u064a \u0627\u0644\u062d\u0631\u0645\u0627\u0646 \u0645\u0646 \u0627\u0644\u0646\u0648\u0645 \u0625\u0644\u0649 \u062f\u0648\u0631\u0629 \u0631\u0643\u0648\u062f \u0623\u0637\u0648\u0644.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot #15: \u0627\u0639\u0645\u0644 \u0645\u0639 \u0646\u0641\u0633\u0643 \u0644\u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0623\u0645\u0648\u0631<\/h2>\n\n\n\n<p>\u062c\u0633\u0645\u0643 \u0648\u0639\u0642\u0644\u0643 \u0647\u0645\u0627 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0644\u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0623\u0645\u0648\u0631. \u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u0623\u062e\u0630 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0623\u064a\u0646\u0645\u0627 \u0630\u0647\u0628\u062a. \u0644\u0630\u0627\u060c \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u062a\u0639\u0644\u0645 \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u0646\u0641\u0633\u0643. \u0625\u0630\u0627 \u0623\u062a\u0642\u0646\u062a \u0647\u0630\u0647 \u0627\u0644\u0645\u0647\u0627\u0631\u0629\u060c \u0641\u0633\u0648\u0641 \u062a\u062d\u0642\u0642 \u0623\u0647\u062f\u0627\u0641\u0643 \u0628\u0633\u0647\u0648\u0644\u0629 \u0623\u0643\u0628\u0631. \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u062d\u062f\u064a\u062b\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0645\u0647\u0646\u0629 \u0645\u0631\u0636\u064a\u0629 \u0648\u0623\u062e\u0631\u0649 \u0645\u0633\u062a\u0646\u0632\u0641\u0629.<\/p>\n\n\n\n<p>\u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0645\u0639 \u0646\u0641\u0633\u0643\u060c \u0641\u0643\u0631 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0623\u0631\u0628\u0639 &quot;\u0644\u0644\u0642\u064a\u0627\u0645&quot; \u0628\u0634\u064a\u0621 \u0645\u0627. \u0633\u064a\u0633\u0627\u0639\u062f\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0644\u0644\u062a\u0648\u062c\u064a\u0647 \u0623\u062b\u0646\u0627\u0621 \u0625\u0646\u0634\u0627\u0621 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0645\u0647\u0627\u0645 \u0639\u0644\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0625\u0646\u062a\u0627\u062c\u064a\u0629. \u064a\u0633\u0645\u064a \u0643\u0648\u0641\u0645\u0627\u0646 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0644\u0644\u0625\u0646\u062c\u0627\u0632:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0646\u062a\u0647\u0627\u0621<\/strong> - \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u0644\u0645\u0647\u0645\u0629. \u064a\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0647\u0648 \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u062a\u064a \u0644\u0627 \u064a\u0633\u062a\u0637\u064a\u0639 \u0623\u062d\u062f \u0633\u0648\u0627\u0643 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0647\u0627 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f.<\/li>\n\n\n\n<li><strong>\u062d\u0630\u0641<\/strong> - \u0627\u0644\u0642\u0636\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0645\u0647\u0645\u0629. \u0648\u0647\u0630\u0627 \u0641\u0639\u0627\u0644 \u0644\u0623\u064a \u0634\u064a\u0621 \u063a\u064a\u0631 \u0645\u0647\u0645 \u0623\u0648 \u063a\u064a\u0631 \u0636\u0631\u0648\u0631\u064a.<\/li>\n\n\n\n<li><strong>\u0648\u0641\u062f<\/strong> - \u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0645\u0647\u0645\u0629 \u0625\u0644\u0649 \u0634\u062e\u0635 \u0622\u062e\u0631. \u064a\u0639\u0645\u0644 \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0645\u0639 \u0623\u064a \u0634\u064a\u0621 \u064a\u0645\u0643\u0646 \u0644\u0644\u0622\u062e\u0631\u064a\u0646 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0647 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0645\u062b\u0644\u0643 \u0645\u062b\u0644 80%.<\/li>\n\n\n\n<li><strong>\u062a\u0623\u062c\u064a\u0644<\/strong> - \u062a\u0623\u062c\u064a\u0644 \u0627\u0644\u0645\u0647\u0645\u0629 \u0625\u0644\u0649 \u0648\u0642\u062a \u0644\u0627\u062d\u0642. \u064a\u0639\u062f \u0647\u0630\u0627 \u0641\u0639\u0627\u0644\u0627\u064b \u0644\u0644\u0645\u0647\u0627\u0645 \u063a\u064a\u0631 \u0627\u0644\u0647\u0627\u0645\u0629 \u0623\u0648 \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0648\u0642\u062a.<\/li>\n<\/ul>\n\n\n\n<p>\u064a\u0635\u0641 \u0643\u0648\u0641\u0645\u0627\u0646 \u0623\u064a\u0636\u064b\u0627 \u062a\u0642\u0646\u064a\u0629 Five-Fold Why\u060c \u0648\u0647\u064a \u062a\u0642\u0646\u064a\u0629 \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0627\u0643\u062a\u0634\u0627\u0641 \u0645\u0627 \u062a\u0631\u064a\u062f\u0647 \u0628\u0627\u0644\u0641\u0639\u0644. \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0623\u062e\u0630 \u0631\u063a\u0628\u0627\u062a\u0643 \u0639\u0644\u0649 \u0645\u062d\u0645\u0644 \u0627\u0644\u062c\u062f\u060c \u0642\u0645 \u0628\u0641\u062d\u0635 \u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u062c\u0630\u0631\u064a. \u0648\u0647\u0648 \u064a\u0637\u0628\u0642 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062e\u0645\u0633\u0629 \u0644\u0631\u063a\u0628\u062a\u0647 \u0641\u064a \u0623\u0646 \u064a\u0635\u0628\u062d \u0645\u0644\u064a\u0648\u0646\u064a\u0631\u064b\u0627:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0644\u0645\u0627\u0630\u0627 \u0623\u0631\u064a\u062f \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631\u061f \u0644\u0623\u0646\u0646\u064a \u0644\u0627 \u0623\u0631\u064a\u062f \u0623\u0646 \u0623\u062a\u0648\u062a\u0631 \u0628\u0634\u0623\u0646 \u0627\u0644\u0645\u0627\u0644.<\/li>\n\n\n\n<li>\u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u062a\u0631\u064a\u062f \u0623\u0646 \u062a\u0634\u0639\u0631 \u0628\u0627\u0644\u062a\u0648\u062a\u0631 \u0628\u0634\u0623\u0646 \u0627\u0644\u0645\u0627\u0644\u061f \u0644\u0630\u0644\u0643 \u0644\u0627 \u0623\u0634\u0639\u0631 \u0628\u0627\u0644\u0642\u0644\u0642.<\/li>\n\n\n\n<li>\u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u062a\u0631\u064a\u062f \u0623\u0646 \u062a\u0634\u0639\u0631 \u0628\u0627\u0644\u0642\u0644\u0642\u061f \u0644\u0630\u0644\u0643 \u0623\u0634\u0639\u0631 \u0628\u0627\u0644\u0623\u0645\u0627\u0646.<\/li>\n\n\n\n<li>\u0644\u0645\u0627\u0630\u0627 \u062a\u0631\u064a\u062f \u0623\u0646 \u062a\u0634\u0639\u0631 \u0628\u0627\u0644\u0623\u0645\u0627\u0646\u061f \u0644\u0630\u0644\u0643 \u0623\u0634\u0639\u0631 \u0628\u0627\u0644\u062d\u0631\u064a\u0629.<\/li>\n\n\n\n<li>\u0644\u0645\u0627\u0630\u0627 \u062a\u0631\u064a\u062f \u0623\u0646 \u062a\u0634\u0639\u0631 \u0628\u0627\u0644\u062d\u0631\u064a\u0629\u061f \u0644\u0623\u0646\u0646\u064a \u0623\u0631\u064a\u062f \u0623\u0646 \u0623\u0634\u0639\u0631 \u0628\u0627\u0644\u062d\u0631\u064a\u0629.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot #16: \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631<\/h2>\n\n\n\n<p>\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u062a\u062f\u0648\u0631 \u062d\u0648\u0644 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631. \u062a\u0623\u062b\u064a\u0631\u0643 \u0647\u0648 \u0642\u062f\u0631\u062a\u0643 \u0639\u0644\u0649 \u062a\u0634\u062c\u064a\u0639 \u0634\u062e\u0635 \u0645\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0623\u0648 \u0627\u0644\u062a\u0635\u0631\u0641 \u0628\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u0648\u064a\u0647\u0627. \u0627\u0644\u0625\u0643\u0631\u0627\u0647 \u0647\u0648 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0625\u062c\u0628\u0627\u0631 \u0634\u062e\u0635 \u0622\u062e\u0631 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0645\u0627 \u062a\u0623\u0645\u0631 \u0628\u0647.<\/p>\n\n\n\n<p>\u0627\u0647\u062f\u0641 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0646\u0641\u0648\u0630\u0643 \u0648\u0633\u0645\u0639\u062a\u0643 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0625\u0643\u0631\u0627\u0647\u0643. \u0627\u0644\u0642\u0648\u0629 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0646\u0641\u0648\u0630\u0643 \u0648\u0633\u0645\u0639\u062a\u0643. \u0643\u0644\u0645\u0627 \u0632\u0627\u062f \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u0631\u0641\u0648\u0646 \u0642\u062f\u0631\u0627\u062a\u0643 \u0648\u064a\u062d\u062a\u0631\u0645\u0648\u0646 \u0639\u0645\u0644\u0643\u060c \u0632\u0627\u062f\u062a \u0642\u0648\u062a\u0643.<\/p>\n\n\n\n<p>\u064a\u0639\u062f \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0637\u0631\u064a\u0642\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0639\u0645\u0644 \u0628\u0633\u0631\u0639\u0629 \u0648\u0628\u0645\u0633\u062a\u0648\u0649 \u0623\u0639\u0644\u0649. \u0644\u0643\u0646 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0627\u0644\u0641\u0639\u0627\u0644 \u064a\u0639\u062a\u0645\u062f \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0642\u0648\u064a. \u0625\u0646 \u0639\u0628\u0621 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0647\u0648 \u0627\u0644\u0645\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0636\u064a\u0647\u0627 \u0641\u064a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0641\u0631\u064a\u0642\u0643 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0639\u0645\u0644 \u0645\u0646\u062a\u062c. \u062a\u0631\u064a\u062f \u062f\u0627\u0626\u0645\u064b\u0627 \u062a\u0642\u0644\u064a\u0644 \u0647\u0630\u0627 \u0627\u0644\u0648\u0642\u062a \u0645\u0639 \u0639\u062f\u0645 \u0627\u0644\u062a\u0642\u0644\u064a\u0644 \u0645\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644.<\/p>\n\n\n\n<p>\u0644\u062a\u0642\u0644\u064a\u0644 \u0623\u0639\u0628\u0627\u0621 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u062f\u0627\u0645\u060c \u0623\u0628\u0642\u0650 \u0641\u0631\u064a\u0642\u0643 \u0635\u063a\u064a\u0631\u064b\u0627. \u0639\u0644\u0649 \u0648\u062c\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u062f\u060c \u0627\u062c\u0639\u0644 \u0641\u0631\u064a\u0642\u0643 \u064a\u062a\u0643\u0648\u0646 \u0645\u0646 \u062b\u0644\u0627\u062b\u0629 \u0625\u0644\u0649 \u062b\u0645\u0627\u0646\u064a\u0629 \u0623\u0634\u062e\u0627\u0635. \u062a\u062d\u062a\u0627\u062c \u0623\u064a\u0636\u064b\u0627 \u0625\u0644\u0649 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0643\u0644 \u0639\u0636\u0648 \u0641\u064a \u0627\u0644\u0641\u0631\u064a\u0642 \u064a\u0634\u0639\u0631 \u0628\u0627\u0644\u0623\u0645\u0627\u0646 \u0648\u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u062f\u0627\u062e\u0644 \u0627\u0644\u0641\u0631\u064a\u0642.<\/p>\n\n\n\n<p>\u0627\u0633\u062a\u062e\u062f\u0645 \u0646\u0645\u0648\u0630\u062c STATE \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0623\u0639\u0636\u0627\u0621 \u0641\u0631\u064a\u0642\u0643 \u062f\u0648\u0646 \u062a\u062d\u062f\u064a \u0642\u064a\u0645\u062a\u0647\u0645 \u0623\u0648 \u0625\u062b\u0627\u0631\u0629 \u0627\u0644\u063a\u0636\u0628:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u062d\u0642\u0627\u0626\u0642 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643<\/li>\n\n\n\n<li>\u0627\u0631\u0648\u064a \u0642\u0635\u062a\u0643<\/li>\n\n\n\n<li>\u0627\u0633\u0623\u0644 \u0639\u0646 \u0622\u0631\u0627\u0621 \u0627\u0644\u0622\u062e\u0631\u064a\u0646<\/li>\n\n\n\n<li>\u062a\u062d\u062f\u062b \u0645\u0628\u062f\u0626\u064a\u064b\u0627<\/li>\n\n\n\n<li>\u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631<\/li>\n<\/ul>\n\n\n\n<p>\u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062b\u0644\u0627\u062b \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0632\u0645\u0644\u0627\u0626\u0643 \u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644 \u0647\u064a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0642\u062f\u064a\u0631<\/li>\n\n\n\n<li>\u0643\u064a\u0627\u0633\u0629<\/li>\n\n\n\n<li>\u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0645<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot #17: \u0628\u0646\u0627\u0621 \u0641\u0631\u064a\u0642 \u0648\u0625\u062f\u0627\u0631\u062a\u0647 \u0628\u0641\u0639\u0627\u0644\u064a\u0629<\/h2>\n\n\n\n<p>\u064a\u0648\u0636\u062d \u0643\u0648\u0641\u0645\u0627\u0646 \u0643\u064a\u0641\u064a\u0629 \u0628\u0646\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0625\u0628\u0644\u0627\u063a \u0646\u064a\u0629 \u0627\u0644\u0642\u0627\u0626\u062f. \u0623\u062e\u0628\u0631 \u0641\u0631\u064a\u0642\u0643 \u062f\u0627\u0626\u0645\u064b\u0627 \u0639\u0646 \u0633\u0628\u0628 \u0648\u062c\u0648\u0628 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0645\u0647\u0645\u0629 \u0645\u0639\u064a\u0646\u0629\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u062c\u0631\u062f \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0639\u0645\u0644 \u062f\u0648\u0646 \u0645\u0639\u0646\u0649.<\/li>\n\n\n\n<li>\u0644\u0627 \u064a\u0646\u0628\u063a\u064a \u0623\u0628\u062f\u064b\u0627 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u064a\u062c\u0628 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u062a\u062d\u0641\u064a\u0632 \u0641\u0631\u064a\u0642\u0643 \u0639\u0642\u0644\u064a\u064b\u0627.<\/li>\n\n\n\n<li>\u0633\u064a\u062e\u062a\u0627\u0631 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u062f\u0627\u0626\u0645\u064b\u0627 \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u0631\u0641\u0648\u0646\u0647\u0645 \u0648\u064a\u062d\u0628\u0648\u0646\u0647\u0645. \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0625\u062d\u0627\u0644\u0627\u062a \u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0632\u0645\u0644\u0627\u0626\u0643 \u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u062c\u062f\u062f.<\/li>\n\n\n\n<li>\u0627\u0644\u062a\u0642\u0627\u0631\u0628 \u0647\u0648 \u0645\u064a\u0644 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0625\u0644\u0649 \u0623\u0646 \u064a\u0635\u0628\u062d\u0648\u0627 \u0623\u0643\u062b\u0631 \u062a\u0634\u0627\u0628\u0647\u0627\u064b \u0645\u0639 \u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a. \u0647\u0630\u0647 \u0647\u064a \u062b\u0642\u0627\u0641\u0629 \u0634\u0631\u0643\u062a\u0643. \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646\u0643 \u062a\u0631\u064a\u062f \u062f\u0631\u062c\u0629 \u0645\u0646 \u0647\u0630\u0627\u060c \u0625\u0644\u0627 \u0623\u0646\u0643 \u0644\u0627 \u062a\u0632\u0627\u0644 \u062a\u0631\u064a\u062f \u0628\u0639\u0636 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/G6R1Xe68U_GgGRA3r-gFzyjClT1EsK41QhaW1kokWJ_kVOikJxzOMvX98MsYVmULhu1sFq9wsw7A4IGwl75hsM0hcsWcfNLZZDFy3VNTiT2mI0X54TYBO7mjYgWoGgABrerqBR2B4NR8l4Rxq8y1Wq0\" alt=\"\u062b\u0644\u0627\u062b\u0629 \u0645\u0646 \u0632\u0645\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644 \u064a\u062c\u0644\u0633\u0648\u0646 \u0639\u0644\u0649 \u0637\u0627\u0648\u0644\u0629 \u0645\u063a\u0637\u0627\u0629 \u0628\u0627\u0644\u0623\u0648\u0631\u0627\u0642 \u0648\u062c\u0647\u0627\u0632 \u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0645\u062d\u0645\u0648\u0644\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0633\u062a \u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0647\u064a:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0642\u0645 \u0628\u062a\u062c\u0646\u064a\u062f \u0623\u0635\u063a\u0631 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0645\u0643\u0646\u0647\u0645 \u0625\u0646\u062c\u0627\u0632 \u0645\u0647\u0645\u0629 \u0645\u0627.<\/li>\n\n\n\n<li>\u0642\u0645 \u0628\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0631\u063a\u0648\u0628\u0629 \u0628\u0648\u0636\u0648\u062d\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0645\u0646 \u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0645\u0627\u0630\u0627 \u0648\u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0644\u0644\u0645\u0647\u0645\u0629.<\/li>\n\n\n\n<li>\u0639\u0627\u0645\u0644 \u0627\u0644\u0646\u0627\u0633 \u0628\u0627\u062d\u062a\u0631\u0627\u0645.<\/li>\n\n\n\n<li>\u0642\u0645 \u0628\u062a\u0647\u064a\u0626\u0629 \u0628\u064a\u0626\u0629 \u064a\u0633\u062a\u0637\u064a\u0639 \u0641\u064a\u0647\u0627 \u0627\u0644\u062c\u0645\u064a\u0639 \u0623\u0646 \u064a\u0643\u0648\u0646\u0648\u0627 \u0645\u0646\u062a\u062c\u064a\u0646 \u0642\u062f\u0631 \u0627\u0644\u0625\u0645\u0643\u0627\u0646. \u062b\u0642 \u0628\u0623\u0639\u0636\u0627\u0621 \u0641\u0631\u064a\u0642\u0643 \u0644\u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0639\u0645\u0644.<\/li>\n\n\n\n<li>\u0627\u0644\u0627\u0645\u062a\u0646\u0627\u0639 \u0639\u0646 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u064a\u0642\u064a\u0646 \u0648\u0627\u0644\u062a\u0646\u0628\u0624. \u0648\u0636\u0639 \u062e\u0637\u0629 \u0639\u062f\u0648\u0627\u0646\u064a\u0629 \u0644\u0625\u0643\u0645\u0627\u0644 \u0627\u0644\u0645\u0634\u0631\u0648\u0639. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u062f\u0631\u0643 \u0623\u0646 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u0648\u0645\u063a\u0627\u0644\u0637\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u064a\u0639\u0646\u064a \u0623\u0646 \u062e\u0637\u062a\u0643 \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u062a\u0643\u0648\u0646 \u063a\u064a\u0631 \u0643\u0627\u0645\u0644\u0629 \u0623\u0648 \u063a\u064a\u0631 \u062f\u0642\u064a\u0642\u0629.<\/li>\n\n\n\n<li>\u0642\u0645 \u0628\u0627\u0644\u0642\u064a\u0627\u0633 \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0627 \u062a\u0641\u0639\u0644\u0647 \u064a\u0639\u0645\u0644 \u0623\u0645 \u0644\u0627. \u0625\u0630\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0627\u0644\u0623\u0645\u0631 \u0643\u0630\u0644\u0643\u060c \u062c\u0631\u0628 \u0637\u0631\u064a\u0642\u0629 \u0623\u062e\u0631\u0649.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot #18: \u0647\u0646\u0627\u0643 \u062e\u0645\u0633 \u062e\u0637\u0648\u0627\u062a \u0644\u0644\u062a\u062e\u0641\u064a\u0641 \u0645\u0646 \u0627\u0644\u0642\u064a\u0648\u062f<\/h2>\n\n\n\n<p>\u0633\u062a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u062f\u0627\u0626\u0645\u064b\u0627 \u0642\u064a\u0648\u062f \u062f\u0627\u062e\u0644 \u0627\u0644\u0646\u0638\u0627\u0645. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u062e\u0645\u0633 \u062e\u0637\u0648\u0627\u062a \u0644\u062a\u062e\u0641\u064a\u0641 \u0647\u0630\u0647 \u0627\u0644\u0642\u064a\u0648\u062f:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u062a\u0639\u0631\u064a\u0641<\/strong> - \u0641\u062d\u0635 \u0627\u0644\u0646\u0638\u0627\u0645 \u0644\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0645\u062d\u062f\u062f<\/li>\n\n\n\n<li><strong>\u0627\u0633\u062a\u063a\u0644\u0627\u0644<\/strong> \u2013 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0639\u062f\u0645 \u0625\u0647\u062f\u0627\u0631 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0642\u064a\u062f<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0628\u0639\u064a\u0629<\/strong> \u2013 \u0625\u0639\u0627\u062f\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0646\u0638\u0627\u0645 \u0628\u0623\u0643\u0645\u0644\u0647 \u0644\u062f\u0639\u0645 \u0627\u0644\u0642\u064a\u062f<\/li>\n\n\n\n<li><strong>\u0627\u0631\u062a\u0641\u0627\u0639<\/strong> \u2013 \u0632\u064a\u0627\u062f\u0629 \u0642\u062f\u0631\u0629 \u0627\u0644\u0642\u064a\u062f \u0628\u0634\u0643\u0644 \u062f\u0627\u0626\u0645<\/li>\n\n\n\n<li><strong>\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0642\u064a\u064a\u0645<\/strong> \u2013 \u0628\u0639\u062f \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u060c \u0642\u0645 \u0628\u0625\u0639\u0627\u062f\u0629 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0646\u0638\u0627\u0645 \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0645\u0643\u0627\u0646 \u0627\u0644\u0642\u064a\u062f<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot #19: \u0627\u0644\u0646\u062c\u0627\u062d \u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627<\/h2>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"48601\" data-nonce=\"e9beab50f7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9CEvery+business+fundamentally+relies+on+two+additional+factors%3A+people+and+systems.%E2%80%9D+%E2%80%94+Josh+Kaufman&#038;url=https%3A%2F%2Fwww.getstoryshots.com%2Far%2Fwp-json%2Fwp%2Fv2%2Fposts%2F48601&#038;via=storyshots&#038;related=storyshots\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">&quot;\u062a\u0639\u062a\u0645\u062f \u0643\u0644 \u0634\u0631\u0643\u0629 \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0639\u0644\u0649 \u0639\u0627\u0645\u0644\u064a\u0646 \u0625\u0636\u0627\u0641\u064a\u064a\u0646: \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0648\u0627\u0644\u0623\u0646\u0638\u0645\u0629.&quot; - \u062c\u0648\u0634 \u0643\u0648\u0641\u0645\u0627\u0646<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9CEvery+business+fundamentally+relies+on+two+additional+factors%3A+people+and+systems.%E2%80%9D+%E2%80%94+Josh+Kaufman&#038;url=https%3A%2F%2Fwww.getstoryshots.com%2Far%2Fwp-json%2Fwp%2Fv2%2Fposts%2F48601&#038;via=storyshots&#038;related=storyshots\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>\u0627\u0646\u0642\u0631 \u0644\u0644\u062a\u063a\u0631\u064a\u062f<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewbox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<p>\u0647\u0646\u0627\u0643 \u062b\u0644\u0627\u062b \u0637\u0631\u0642 \u0644\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0623\u0646\u0638\u0645\u0629: \u0641\u0647\u0645\u0647\u0627 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0641\u0647\u0645 \u0627\u0644\u0623\u0646\u0638\u0645\u0629<\/h3>\n\n\n\n<p>\u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u0639\u0642\u062f \u0647\u0648 &quot;\u062a\u0631\u062a\u064a\u0628 \u062f\u0627\u0626\u0645 \u0630\u0627\u062a\u064a\u064b\u0627 \u0644\u0644\u0623\u062c\u0632\u0627\u0621 \u0627\u0644\u0645\u062a\u0631\u0627\u0628\u0637\u0629 \u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0644 \u0643\u0644\u0627\u064b \u0645\u0648\u062d\u062f\u064b\u0627&quot;. \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u064a \u0623\u0646\u0638\u0645\u0629 \u0645\u0639\u0642\u062f\u0629 \u0636\u0645\u0646 \u0623\u0646\u0638\u0645\u0629 \u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u064b\u0627 \u0644\u0644\u0623\u0633\u0648\u0627\u0642 \u0648\u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a. \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u0646\u0641\u0647\u0645 \u0623\u0648\u0644\u0627\u064b \u0643\u0644 \u0646\u0638\u0627\u0645 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644\u0647\u0627.<\/p>\n\n\n\n<p>\u0625\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0641\u064a \u0627\u0644\u0646\u0638\u0627\u0645 \u064a\u062f\u0648\u0631 \u062d\u0648\u0644 \u0641\u0647\u0645 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0627\u0644\u0634\u0643\u0648\u0643. \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0645\u0639\u0631\u0648\u0641\u0629 \u0645\u062c\u0647\u0648\u0644\u0629. \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u0647\u0648 \u0645\u062c\u0647\u0648\u0644 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\u0642\u0644\u0642\u064b\u0627 \u0628\u0634\u0623\u0646 \u0643\u0641\u0627\u0621\u0629 \u0641\u0631\u064a\u0642\u0643 \u0641\u064a \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629\u060c \u0641\u0623\u0646\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0628\u0646\u0627\u0621. \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0647\u064a\u0643\u0644\u0629 \u0647\u064a \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0646\u0638\u0627\u0645 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u062f\u0648\u0646 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a.<\/p>\n\n\n\n<p>\u0625\u062d\u062f\u0649 \u0637\u0631\u0642 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0647\u064a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0642\u0627\u0639\u062f\u0629 80\/20. 20% \u0645\u0646 \u0645\u062f\u062e\u0644\u0627\u062a\u0643 \u0633\u0648\u0641 \u062a\u0646\u062a\u062c 80% \u0645\u0646 \u0645\u062e\u0631\u062c\u0627\u062a\u0643. \u0641\u0643\u0631 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0639\u0644\u0649 20% \u0648\u062a\u062d\u0633\u064a\u0646 \u0643\u0641\u0627\u0621\u0629 80% \u0644\u062f\u064a\u0643.<\/p>\n\n\n\n<p>\u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u0647\u0648 \u0623\u064a \u0639\u0645\u0644\u064a\u0629 \u062a\u0632\u064a\u0644 \u0627\u0644\u0637\u0627\u0642\u0629 \u0645\u0646 \u0627\u0644\u0646\u0638\u0627\u0645 \u0645\u0639 \u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a. \u0625\u0646\u0647 \u0639\u0627\u0645\u0644 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0643\u0641\u0627\u0621\u0629 \u0641\u0631\u064a\u0642\u0643. \u0633\u062a\u0633\u0645\u062d \u0625\u0632\u0627\u0644\u0629 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 \u0644\u0641\u0631\u064a\u0642\u0643 \u0628\u0627\u0644\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0648\u0627\u0644\u0634\u0639\u0648\u0631 \u0628\u0625\u0631\u0647\u0627\u0642 \u0623\u0642\u0644 \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u0646\u0641\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0623\u0648 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u0645\u0644\u062e\u0635 \u0627\u0644\u0646\u0647\u0627\u0626\u064a<\/h2>\n\n\n\n<p><em>\u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0634\u062e\u0635\u064a\u0629<\/em> \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0630\u0644\u0643 \u0628\u0627\u0644\u0636\u0628\u0637 \u0644\u0642\u0631\u0627\u0626\u0647\u0627. \u064a\u063a\u0637\u064a \u0643\u0648\u0641\u0645\u0627\u0646 \u0643\u0644 \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u064a \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u062e\u0635 \u0625\u0644\u0649 \u0641\u0647\u0645\u0647\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d. \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a\u060c \u0644\u0643\u064a \u062a\u0635\u0628\u062d \u0631\u062c\u0644 \u0623\u0639\u0645\u0627\u0644 \u0646\u0627\u062c\u062d\u064b\u0627\u060c \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u062a\u0642\u0646:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062e\u0644\u0642 \u0648\u062a\u0633\u0648\u064a\u0642 \u0648\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0642\u064a\u0645\u0629<\/li>\n\n\n\n<li>\u0641\u0647\u0645 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629<\/li>\n\n\n\n<li>\u062a\u0639\u0642\u064a\u062f\u0627\u062a \u0627\u0644\u0639\u0642\u0644 \u0627\u0644\u0628\u0634\u0631\u064a<\/li>\n\n\n\n<li>\u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u0646\u0641\u0633\u0643 \u0648\u0627\u0644\u0622\u062e\u0631\u064a\u0646<\/li>\n\n\n\n<li>\u0641\u0647\u0645 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u062a\u0642\u064a\u064a\u0645<\/h2>\n\n\n\n<p>\u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0627\u0644\u0643\u062a\u0627\u0628 \u064a\u062d\u0627\u0648\u0644 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0634\u0627\u0645\u0644\u0627\u064b\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u0627\u062f\u0639\u0627\u0621 \u0628\u0623\u0646\u0647 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062d\u0644 \u0645\u062d\u0644 \u0628\u0631\u0646\u0627\u0645\u062c \u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u0646 \u062c\u0627\u0645\u0639\u0629 \u0645\u0631\u0645\u0648\u0642\u0629 \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0642\u0628\u064a\u0644 \u0627\u0644\u0645\u0628\u0627\u0644\u063a\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646\u0646\u0627 \u0646\u0642\u064a\u0645 \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 4.3\/5.<\/p>\n\n\n\n<p>\u0645\u0627 \u0647\u0648 \u062a\u0642\u064a\u064a\u0645\u0643 \u0644\u0643\u062a\u0627\u0628 \u062c\u0648\u0634 \u0643\u0648\u0641\u0645\u0627\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0645\u0644\u062e\u0635\u061f<\/p>\n\n\n\n<div class=\"wp-block-yet-another-stars-rating-overall-rating yasr-overall-block\"><!--Yasr Overall Rating Shortcode--><div class='yasr-custom-text-before-overall' id='yasr-custom-text-before-overall'>\u0646\u062a\u064a\u062c\u062a\u0646\u0627<\/div><div class=\"yasr-overall-rating\"><div class='yasr-rater-stars'\r\n                           id='yasr-overall-rating-rater-f3a9112416571'\r\n                           data-rating='4.4'\r\n                           data-rater-starsize='24'>\r\n                       <\/div><\/div><!--End Yasr Overall Rating Shortcode--><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">\u0643\u062a\u0627\u0628 \u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 PDF\u060c \u0643\u062a\u0627\u0628 \u0635\u0648\u062a\u064a \u0645\u062c\u0627\u0646\u064a\u060c \u0631\u0633\u0645 \u0628\u064a\u0627\u0646\u064a \u0648\u0645\u0644\u062e\u0635 \u0645\u062a\u062d\u0631\u0643<\/h1>\n\n\n\n<p>\u0643\u0627\u0646 \u0647\u0630\u0627 \u063a\u064a\u0636 \u0645\u0646 \u0641\u064a\u0636 \u0645\u0646 <em>\u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0634\u062e\u0635\u064a\u0629<\/em>. \u0644\u0644\u063a\u0648\u0635 \u0641\u064a \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0648\u062f\u0639\u0645 \u062c\u0648\u0634 \u0643\u0648\u0641\u0645\u0627\u0646, <a href=\"https:\/\/geni.us\/personal-mba-book\" target=\"_blank\" rel=\"noopener\">\u0627\u0637\u0644\u0628 \u0627\u0644\u0643\u062a\u0627\u0628<\/a> \u0623\u0648 <a href=\"https:\/\/geni.us\/mba-free-audiobook\" target=\"_blank\" rel=\"noopener\">\u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u0635\u0648\u062a\u064a \u0645\u062c\u0627\u0646\u0627\u064b<\/a>.<\/p>\n\n\n\n<p>\u0647\u0644 \u0623\u0639\u062c\u0628\u062a\u0643 \u0627\u0644\u062f\u0631\u0648\u0633 \u0627\u0644\u062a\u064a \u062a\u0639\u0644\u0645\u062a\u0647\u0627 \u0647\u0646\u0627\u061f \u0642\u0645 \u0628\u0627\u0644\u062a\u0639\u0644\u064a\u0642 \u0623\u062f\u0646\u0627\u0647 \u0623\u0648 \u0634\u0627\u0631\u0643 \u0644\u0625\u0638\u0647\u0627\u0631 \u0627\u0647\u062a\u0645\u0627\u0645\u0643.<\/p>\n\n\n\n<p>\u0647\u0644 \u0623\u0646\u062a \u062c\u062f\u064a\u062f \u0639\u0644\u0649 \u0633\u062a\u0648\u0631\u064a \u0634\u0648\u062a\u0633\u061f \u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0645\u0644\u0641 PDF\u060c \u0648\u0645\u062e\u0637\u0637 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0631\u0633\u0648\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u064a\u0629\u060c \u0648\u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u0635\u0648\u062a\u064a \u0627\u0644\u0643\u0627\u0645\u0644\u060c \u0648\u0627\u0644\u0646\u0633\u062e \u0627\u0644\u0645\u062a\u062d\u0631\u0643\u0629 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0644\u062e\u0635 \u0644\u0640 <em>\u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0634\u062e\u0635\u064a\u0629<\/em> \u0648\u0627\u0644\u0645\u0626\u0627\u062a \u0645\u0646 \u0627\u0644\u0643\u062a\u0628 \u063a\u064a\u0631 \u0627\u0644\u062e\u064a\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649 \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0628\u064a\u0639\u064b\u0627 \u0641\u064a <a href=\"https:\/\/go.getstoryshots.com\/free\">\u062a\u0637\u0628\u064a\u0642 \u0645\u062c\u0627\u0646\u064a \u0645\u0646 \u0627\u0644\u062f\u0631\u062c\u0629 \u0627\u0644\u0623\u0648\u0644\u0649<\/a>. \u062a\u0645 \u0639\u0631\u0636\u0647 \u0645\u0646 \u0642\u0628\u0644 Apple \u0648 Google, <em>\u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u063a\u0627\u0631\u062f\u064a\u0627\u0646<\/em>\u0648 <em>\u062a\u0643 \u0643\u0631\u0627\u0646\u0634<\/em> \u0643\u0623\u062d\u062f \u0623\u0641\u0636\u0644 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0644\u062d\u0648\u0638\u0629 \u0627\u0644\u0645\u062d\u0631\u0631<\/h2>\n\n\n\n<p>\u0646\u064f\u0634\u0631 \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u0644\u0623\u0648\u0644 \u0645\u0631\u0629 \u0641\u064a \u0639\u0627\u0645 2019. \u0648\u062a\u0645\u062a \u0645\u0631\u0627\u062c\u0639\u062a\u0647 \u0628\u0639\u0645\u0642 \u0641\u064a \u0645\u0627\u0631\u0633 2024.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"related-free-book-summaries\">\u0645\u0644\u062e\u0635\u0627\u062a \u0627\u0644\u0643\u062a\u0628 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/ar\/books\/getting-things-done-summary\/\">\u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0623\u0645\u0648\u0631<\/a> \u0628\u0642\u0644\u0645 \u062f\u064a\u0641\u064a\u062f \u0623\u0644\u064a\u0646<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/ar\/books\/the-4-hour-workweek-summary\/\" data-type=\"post\" data-id=\"238\">\u0623\u0633\u0628\u0648\u0639 \u0627\u0644\u0639\u0645\u0644 4 \u0633\u0627\u0639\u0627\u062a \u0639\u0645\u0644 4 \u0633\u0627\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0623\u0633\u0628\u0648\u0639<\/a> \u0628\u0642\u0644\u0645 \u062a\u064a\u0645 \u0641\u064a\u0631\u064a\u0633<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/ar\/books\/the-100-startup-summary\/\">\u0628\u062f\u0621 \u062a\u0634\u063a\u064a\u0644 $100<\/a> \u0628\u0642\u0644\u0645 \u0643\u0631\u064a\u0633 \u062c\u064a\u0644\u064a\u0628\u0648<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/ar\/books\/e-myth-revisited-summary\/\">\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0627\u0644\u0623\u0633\u0637\u0648\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/a> \u0628\u0642\u0644\u0645 \u0645\u0627\u064a\u0643\u0644 \u062c\u0631\u0628\u0631<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/ar\/books\/profit-first-summary\/\">\u0627\u0644\u0631\u0628\u062d \u0623\u0648\u0644\u0627\u064b<\/a> \u0628\u0642\u0644\u0645 \u0645\u0627\u064a\u0643 \u0645\u064a\u0634\u0627\u0644\u0648\u0641\u064a\u062a\u0634<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/ar\/books\/never-split-the-difference-summary\/\" data-type=\"post\" data-id=\"167\">\u0644\u0627 \u062a\u0642\u0633\u0645 \u0627\u0644\u0641\u0631\u0642 \u0623\u0628\u062f\u0627\u064b<\/a> \u0628\u0642\u0644\u0645 \u0643\u0631\u064a\u0633 \u0641\u0648\u0633<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/ar\/books\/the-lean-startup-summary\/\" data-type=\"post\" data-id=\"146\">\u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u0645\u0631\u0646\u0629<\/a> \u0628\u0642\u0644\u0645 \u0625\u0631\u064a\u0643 \u0631\u064a\u0633<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/ar\/books\/business-model-generation-summary\/\" data-type=\"post\" data-id=\"5130\">\u062a\u0648\u0644\u064a\u062f \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/a> \u0628\u0642\u0644\u0645 \u0623\u0644\u0643\u0633\u0646\u062f\u0631 \u0623\u0648\u0633\u062a\u0631\u0648\u0627\u0644\u062f\u0631<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.getstoryshots.com\/wp-content\/uploads\/The-Personal-MBA-by-Josh-Kaufman-summary-review-chapters-quotes-analysis-free-audiobook-infographic-PDF-criticism-main-points-storyshots-1024x1024.png\" alt=\"\u0643\u062a\u0627\u0628 &quot;\u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0634\u062e\u0635\u064a\u0629&quot; \u0644\u062c\u0648\u0634 \u0643\u0648\u0641\u0645\u0627\u0646 \u0645\u0644\u062e\u0635 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0641\u0635\u0648\u0644 \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0641\u0635\u0648\u0644 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u0642\u062a\u0628\u0627\u0633\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0645\u062c\u0627\u0646\u064a \u0643\u062a\u0627\u0628 \u0635\u0648\u062a\u064a PDF \u0646\u0642\u062f \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0642\u0637\u0627\u062a \u0645\u0646 \u0627\u0644\u0642\u0635\u0629\" class=\"wp-image-57132\" style=\"width:232px;height:232px\" srcset=\"https:\/\/www.getstoryshots.com\/wp-content\/uploads\/The-Personal-MBA-by-Josh-Kaufman-summary-review-chapters-quotes-analysis-free-audiobook-infographic-PDF-criticism-main-points-storyshots-1024x1024.png 1024w, https:\/\/www.getstoryshots.com\/wp-content\/uploads\/The-Personal-MBA-by-Josh-Kaufman-summary-review-chapters-quotes-analysis-free-audiobook-infographic-PDF-criticism-main-points-storyshots-300x300.png 300w, https:\/\/www.getstoryshots.com\/wp-content\/uploads\/The-Personal-MBA-by-Josh-Kaufman-summary-review-chapters-quotes-analysis-free-audiobook-infographic-PDF-criticism-main-points-storyshots-150x150.png 150w, https:\/\/www.getstoryshots.com\/wp-content\/uploads\/The-Personal-MBA-by-Josh-Kaufman-summary-review-chapters-quotes-analysis-free-audiobook-infographic-PDF-criticism-main-points-storyshots-768x768.png 768w, https:\/\/www.getstoryshots.com\/wp-content\/uploads\/The-Personal-MBA-by-Josh-Kaufman-summary-review-chapters-quotes-analysis-free-audiobook-infographic-PDF-criticism-main-points-storyshots-12x12.png 12w, https:\/\/www.getstoryshots.com\/wp-content\/uploads\/The-Personal-MBA-by-Josh-Kaufman-summary-review-chapters-quotes-analysis-free-audiobook-infographic-PDF-criticism-main-points-storyshots-600x600.png 600w, https:\/\/www.getstoryshots.com\/wp-content\/uploads\/The-Personal-MBA-by-Josh-Kaufman-summary-review-chapters-quotes-analysis-free-audiobook-infographic-PDF-criticism-main-points-storyshots.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>\u0645\u0644\u062e\u0635 \u0627\u0644\u0643\u062a\u0627\u0628 \u0648\u0645\u0631\u0627\u062c\u0639\u0629 \u0643\u062a\u0627\u0628 \u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0634\u062e\u0635\u064a\u0629: \u0625\u062a\u0642\u0627\u0646 \u0641\u0646 \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u064a\u0646\u0634\u063a\u0644 \u0647\u0644 \u0643\u0627\u0646 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