\u0646\u062d\u0646 \u0646\u062e\u062f\u0634 \u0627\u0644\u0633\u0637\u062d \u0647\u0646\u0627. \u0625\u0630\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0644\u062f\u064a\u0643 \u0627\u0644\u0643\u062a\u0627\u0628 \u0628\u0627\u0644\u0641\u0639\u0644\u060c \u0641\u0627\u0637\u0644\u0628 \u0643\u062a\u0627\u0628<\/a> \u0623\u0648 \u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0643\u062a\u0627\u0628 \u0635\u0648\u062a\u064a \u0645\u062c\u0627\u0646\u0627\u064b<\/a> \u0639\u0644\u0649 \u0623\u0645\u0627\u0632\u0648\u0646 \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0645\u062b\u064a\u0631\u0629.<\/p>\n\n\n\n \u0646\u0645\u0648 \u0627\u0644\u0642\u0631\u0635\u0646\u0629<\/a> offers an outline of the hacks that the fastest growing companies in the world have adopted. From Facebook to Uber, growth hacking has allowed companies to take an idea and rapidly transition towards significant growth. Hacking Growth explains how you can develop a growth team of your own. Then, Hacking Growth provides step-by-step techniques to hack growth. Finally, Hacking Growth offers strategies for creating loyal customers that will renew value and prevent growth plateaus. <\/p>\n\n\n\n Sean Ellis<\/a> is an entrepreneur, angel investor, and startup advisor. Sean attended the University of California before becoming head of marketing for several billion-dollar companies. These companies include Dropbox, LogMeIn, Eventbrite, Uproar, and Lookout. Sean is also currently the CEO of GrowthHackers and was previously founder and CEO of Qualaroo. He also hosts The Breakout Growth Podcast and is a prominent keynote speaker. <\/p>\n\n\n\n Morgan Brown<\/a> is currently the product management director at Facebook. After a career of bringing new ideas to market as head of product growth for several successful startups, he obtained this role. For example, he has helped ScoreBig, TrueVault, and Qualaroo make it to market. Morgan studied Zoology at UC Santa Barbara but ultimately realized his strengths lay in maximizing the potential of companies. <\/p>\n\n\n\n \u201cThere is no question that stalled growth is one of the most pernicious and pressing problems for today\u2019s businesses, and that\u2019s not just true for startups, but for just about any business, large or small, in just about any industry you can think of.\u201d<\/p>\n- \u0634\u0648\u0646 \u0625\u0644\u064a\u0633\u060c \u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u0646\u0645\u0648<\/cite><\/blockquote>\n\n\n\n Hacking growth relies upon you developing a growth team within your business. The authors explain that growth teams consist of inter-department members from your company. Subsequently, growth teams benefit from collaboration in their pursuit of company growth. <\/p>\n\n\n\n The authors provide an example of the software company BitTorrent. As a company, they were performing well but needed to take things to the next level. They only had 50 employees, and they were all working with similar colleagues within traditional departments. Although this approach facilitated initial success, the company\u2019s growth plateaued in 2012. They continued to obtain free customers but were struggling to convince customers to transition towards their paid version. BitTorrent\u2019s growth blew up when a project-marketing manager joined the team and decided to establish a team dedicated to growth. The growth team identified that customers were not upgrading due to insufficient premium-specific marketing. The customers were merely unaware of the premium option. After the growth team\u2019s revelation, BitTorrent started marketing its premium version to the free version users. Subsequently, their premium customer base skyrocketed, and they benefited from a 92 percent increase in revenue.<\/p>\n\n\n\n Growth teams have the potential to have a significant impact. However, they rely on strong leadership. Uniting interdisciplinary teams and keeping them on track is challenging. The leader\u2019s role is to identify the target area, set clear goals, and establish a time frame. Hence, prioritization is an essential part of being an effective growth team leader. Finally, the authors explain that leaders also have to keep the growth team motivated and undistracted. For example, highlighting when ideas are not essential for achieving the team\u2019s current goal. <\/p>\n\n\n\n \u201cOne of the cardinal rules of growth hacking is that you must not move into the high-tempo growth experimentation push until you know your product is must-have, why it\u2019s must-have, and to whom it is a must-have: in other words, what is its core value, to which customers, and why.\u201d<\/p>\n- \u0634\u0648\u0646 \u0625\u0644\u064a\u0633\u060c \u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u0646\u0645\u0648<\/cite><\/blockquote>\n\n\n\n The companies that have achieved rapid growth, like Facebook and Amazon, succeeded by providing a must-have product. However, it is impossible to provide a must-have product if you don\u2019t know your customers. Hence, the best way to create a must-have product is to reach out to your customers.<\/p>\n\n\n\n The authors suggest you reach out via something called a \u2018must-have survey.\u2019 You just need to ask one multiple-choice question to at least a few hundred customers. This question is:<\/p>\n\n\n\n How disappointed would you be if this product no longer existed tomorrow?<\/p>\n\n\n\n Your product is a must-have if you establish that 40 percent or more of your customers would be \u2018very disappointed.\u2019 This milestone suggests you are in a strong position to start utilizing growth hacking techniques. Alternatively, suppose your product does not meet this threshold. In this case, work on improving your product before attempting to hack growth. <\/p>\n\n\n\n \u201cYou want to track, at a minimum, the metrics for each of the steps users must take to reach the aha moment and how often they are taking those steps.\u201d <\/p>\n- \u0634\u0648\u0646 \u0625\u0644\u064a\u0633\u060c \u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u0646\u0645\u0648<\/cite><\/blockquote>\n\n\n\n A great idea is just a great idea. You have to build something that does your idea justice to achieve success. One way to drive traffic to your product once it\u2019s produced is by utilizing metrics. Specifically, the metrics that matter most for generating product growth. The most commonly used metrics for online businesses are web traffic, user acquisition, and returning users. These metrics can generally be applied across all online businesses. However, there will also be metrics that are uniquely relevant to your business. Identifying these core metrics will help you to hone in on the critical data. <\/p>\n\n\n\n The authors suggest asking yourself the following question to identify your core metrics:<\/p>\n\n\n\n Which customer actions can be measured to reveal how positive their experience with your product is?<\/p>\n\n\n\n The answer to this question will be unique to each business. The authors provide Facebook as an example to suggest how metrics can be tailored to a specific business. Facebook\u2019s core metrics are the frequency of user logins, time spent, and the number of interactions. These metrics suggest users are enjoying the product Facebook provides. However, these metrics are also crucial to Facebook\u2019s revenue. Facebook\u2019s revenue relies on selling ad space. <\/p>\n\n\n\n The authors introduce the idea of a North Star as your most important metric. Fundamentally, this metric should measure the core value your product is delivering. This North Star should be used to motivate your teams and improve efficiency. Again, the authors use Facebook as an example by outlining that their North Star would be the number of daily active users. <\/p>\n\n\n\n The authors argue you can significantly improve your team\u2019s efficiency by adopting the four-stage growth hacking cycle. This is the same cycle utilized by the Baylor University football team in 2008. The team had been struggling for several years, but their new head coach, Art Briles, integrated a growth cycle. This growth cycle allowed the team to learn more in less time than other teams. Subsequently, they achieved significant success for the first time in decades. <\/p>\n\n\n\n The first stage of the growth cycle involves finding and analyzing customer data. The goal of analyzing this data is to gain some customer insight that you didn\u2019t previously have. Again, the authors recommend you ask your team a series of questions that are accompanied by sub-questions. They provide these questions as typical examples:<\/p>\n\n\n\n After establishing these questions, you should then develop surveys and interviews that allow you to collect valuable data related to these questions. You should allocate this work to marketing experts. Finally, after receiving the data, you should analyze it to identify trends and patterns. These trends should be presented during team meetings to make everybody aware of the customers\u2019 patterns. This presentation should then lead to the next stage of the growth hacking process, which is brainstorming. <\/p>\n\n\n\n \u201cThe more information people put into the product, the more their commitment increases, through a concept called stored value.\u201d<\/p>\n- \u0634\u0648\u0646 \u0625\u0644\u064a\u0633<\/cite><\/blockquote>\n\n\n\n \u062a\u062a\u0636\u0645\u0646 \u0645\u0631\u062d\u0644\u0629 \u0648\u0636\u0639 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0642\u064a\u0627\u0645 \u0643\u0644 \u0639\u0636\u0648 \u0645\u0646 \u0623\u0639\u0636\u0627\u0621 \u0641\u0631\u064a\u0642 \u0627\u0644\u0646\u0645\u0648 \u0628\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0623\u0641\u0643\u0627\u0631. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0645\u062c\u0627\u0644 \u062e\u0628\u0631\u0629 \u0643\u0644 \u0641\u0631\u062f. \u064a\u0642\u062a\u0631\u062d \u0627\u0644\u0645\u0624\u0644\u0641\u0648\u0646 \u062a\u0642\u062f\u064a\u0645 \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u062e\u0644\u0627\u0644 \u0627\u062c\u062a\u0645\u0627\u0639. \u0628\u0639\u062f \u0630\u0644\u0643\u060c \u0627\u0645\u0646\u062d \u0641\u0631\u064a\u0642\u0643 \u0623\u0631\u0628\u0639\u0629 \u0623\u064a\u0627\u0645 \u0644\u062a\u0642\u062f\u064a\u0645 \u0623\u0643\u0628\u0631 \u0639\u062f\u062f \u0645\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0647\u0645 \u062a\u062d\u062f\u064a\u062f\u0647\u0627. \u064a\u062c\u0628 \u062a\u0645\u0631\u064a\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0642\u062a\u0631\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0645\u0647\u0627 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062e\u0637 \u0633\u064a\u0631 \u0627\u0644\u0623\u0641\u0643\u0627\u0631. \u0645\u0633\u0627\u0631 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0647\u0648 \u062a\u0646\u0633\u064a\u0642 \u0645\u0646\u0638\u0645 \u0644\u062a\u0633\u062c\u064a\u0644 \u0648\u062a\u062a\u0628\u0639 \u0648\u062a\u0642\u064a\u064a\u0645 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0648\u0627\u0631\u062f\u0629. \u0648\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0637\u0644\u0628 \u0645\u0633\u0627\u0631 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0623\u0646 \u064a\u062a\u0645 \u0625\u0639\u0637\u0627\u0621 \u0643\u0644 \u0641\u0643\u0631\u0629 \u0627\u0633\u0645 \u0642\u0635\u064a\u0631 \u0645\u062d\u062f\u062f \u0644\u0643\u0644 \u0641\u0643\u0631\u0629. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u062a\u0642\u062f\u064a\u0645 \u0648\u0635\u0641 \u0644\u0644\u0641\u0643\u0631\u0629 \u064a\u062a\u0636\u0645\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \"\u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0643\u0627\u0641\u0623\u0629 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0633\u0646\u0632\u064a\u062f \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0639\u0627\u0626\u062f\u064a\u0646 \u0628\u0646\u0633\u0628\u0629 30%\". <\/p>\n\n\n\n Every member of your growth team should be involved in prioritizing the ideas provided. The authors suggest a specific scoring system to do this. The ICE scoring system allows team members to prioritize ideas. They prioritize based on impact, confidence, and ease. <\/p>\n\n\n\n Quantified levels of expected growth define the impact. The greater the growth, the greater the impact. Confidence is defined by the team member\u2019s conviction that the idea will succeed. Although this might sound like it is based on intuition, this point should also be supported by data. 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\u0648\u0631\u064a\u062f \u0647\u0648\u0641\u0645\u0627\u0646<\/p>\n\n\n\n \u0627\u0644\u0631\u0628\u062d \u0623\u0648\u0644\u0627\u064b<\/a> \u0628\u0642\u0644\u0645 \u0645\u0627\u064a\u0643 \u0645\u064a\u0634\u0627\u0644\u0648\u0641\u064a\u062a\u0634<\/p>\n\n\n\n\u0627\u0644\u0645\u0644\u062e\u0635<\/h2>\n\n\n\n
About Sean Ellis<\/h2>\n\n\n\n
About Morgan Brown<\/h2>\n\n\n\n
\n
Growth Teams Require Collaboration and Leadership<\/h2>\n\n\n\n
\u0627\u0644\u062a\u0639\u0627\u0648\u0646<\/h3>\n\n\n\n
\u0627\u0644\u0642\u064a\u0627\u062f\u0629<\/h3>\n\n\n\n
Know Your Customers<\/h2>\n\n\n\n
\n
\n
Data Helps You Track Your Progress<\/h2>\n\n\n\n
\n
Growth Hacking Techniques<\/h2>\n\n\n\n
\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 - \u0627\u0644\u062a\u062d\u0644\u064a\u0644<\/h3>\n\n\n\n
\n
\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 - \u0648\u0636\u0639 \u0627\u0644\u0623\u0641\u0643\u0627\u0631<\/h3>\n\n\n\n
\n
\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629 - \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a<\/h3>\n\n\n\n
\u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629 - \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631<\/h3>\n\n\n\n
Create a Message that Resonates<\/h2>\n\n\n\n
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Keep Customers Loyal Through Customer Habits<\/h2>\n\n\n\n
Engagement Loops<\/h3>\n\n\n\n
Start Your Own Engagement Loop<\/h3>\n\n\n\n
\u0627\u0644\u062a\u0642\u064a\u064a\u0645<\/h2>\n\n\n\n
\n\n\n\n\u0645\u0644\u062e\u0635\u0627\u062a \u0627\u0644\u0643\u062a\u0628 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629<\/h2>\n\n\n\n
![\"\u0645\u0644\u062e\u0635](\"https:\/\/www.getstoryshots.com\/wp-content\/uploads\/Hacking-Growth-sumamry-pdf-free-Audiobook-Animated-Book-Summary-analysis-Epub-on-StoryShots-1024x1024.png\")
<\/figure>","protected":false},"excerpt":{"rendered":"