{"id":228,"date":"2021-04-07T08:15:28","date_gmt":"2021-04-07T08:15:28","guid":{"rendered":"https:\/\/www.getstoryshots.com\/books\/the-innovators-dilemma-summary\/"},"modified":"2024-06-16T16:16:18","modified_gmt":"2024-06-16T16:16:18","slug":"the-innovators-dilemma-summary","status":"publish","type":"post","link":"https:\/\/www.getstoryshots.com\/tr\/books\/the-innovators-dilemma-summary\/","title":{"rendered":"Yenilik\u00e7inin \u0130kilemi \u00d6zet | Clayton Christensen"},"content":{"rendered":"<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dinle<\/h2>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/t2188684.p.clickup-attachments.com\/t2188684\/71503cd8-b152-4fdc-a7f0-0ae054943b44\/The%20Innovators%20Dilemma%20Free.mp3\"><\/audio><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130zle<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"gp3nrzRF7eUGYdi\"><iframe title=\"Yenilik\u00e7inin \u0130kilemi Animasyonlu Kitap \u00d6zeti\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/MUmBbMdGOt4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>Hayat \u00e7ok yo\u011fun. Var <a href=\"https:\/\/geni.us\/dilemma-free-audiobook\" target=\"_blank\" rel=\"noopener\"><em>Yenilik\u00e7inin \u0130kilemi<\/em><\/a><em> <\/em>okuma listenizde miydi? Temel bilgileri \u015fimdi \u00f6\u011frenin.<\/p>\n\n\n\n<p>Y\u00fczeyi \u00e7iziyoruz <em>Yenilik\u00e7inin \u0130kilemi<\/em> \u00d6zet. E\u011fer kitaba sahip de\u011filseniz, <a href=\"https:\/\/geni.us\/innovator-dilemma-book\" target=\"_blank\" rel=\"noopener\">kopyan\u0131z\u0131 sipari\u015f edin<\/a> veya <a href=\"https:\/\/geni.us\/dilemma-free-audiobook\" target=\"_blank\" rel=\"noopener\">sesli kitab\u0131 \u00fccretsiz edinin<\/a> ilgin\u00e7 detaylar\u0131 \u00f6\u011frenmek i\u00e7in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Giri\u015f<\/h2>\n\n\n\n<p>\u00c7o\u011fu \u015firket yeni inovasyon dalgalar\u0131n\u0131 ka\u00e7\u0131r\u0131yor. Yeni teknolojiyi benimseyip benimsemeyece\u011finize karar veremedi\u011finiz i\u00e7in geride kalmay\u0131n.<\/p>\n\n\n\n<p><a href=\"https:\/\/geni.us\/dilemma-free-audiobook\" target=\"_blank\" rel=\"noopener\"><em>Yenilik\u00e7inin \u0130kilemi<\/em><\/a> geli\u015fmekte olan pazarlarda yeni teknolojilere ge\u00e7me konusunda liderlerin kar\u015f\u0131 kar\u015f\u0131ya kald\u0131\u011f\u0131 zor bir se\u00e7imdir.<\/p>\n\n\n\n<p>Hangi teknolojilere ge\u00e7meye de\u011fer oldu\u011funu ve bu ge\u00e7i\u015fi ne zaman yapaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmeniz gerekir. Y\u00f6neticiler yerle\u015fik i\u015f uygulamalar\u0131n\u0131 nas\u0131l ve ne zaman terk edeceklerini bilmedikleri s\u00fcrece ba\u015far\u0131l\u0131 bir \u015firket bir kenara itilecektir.<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"228\" data-nonce=\"e9beab50f7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9CFirst%2C+disruptive+products+are+simpler+and+cheaper%3B+they+generally+promise+lower+margins%2C+not+greater+profits.+Second%2C+disruptive+technologies+typically+are+first+commercialized+in+emerging+or+insignificant+markets.+And+third%2C+leading+firms%E2%80%99+most+profitable+customers+generally+don%E2%80%99t+want%2C+and+indeed+initially+can%E2%80%99t+use%2C+products+based+on+disruptive+technologies.%E2%80%9D+%E2%80%94+Clayton+Christensen&#038;url=https%3A%2F%2Fwww.getstoryshots.com%2Ftr%2Fwp-json%2Fwp%2Fv2%2Fposts%2F228&#038;via=storyshots&#038;related=storyshots\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\"Birincisi, y\u0131k\u0131c\u0131 \u00fcr\u00fcnler daha basit ve daha ucuzdur; genellikle daha fazla k\u00e2r de\u011fil, daha d\u00fc\u015f\u00fck marjlar vaat ederler. \u0130kincisi, y\u0131k\u0131c\u0131 teknolojiler genellikle ilk olarak geli\u015fmekte olan veya \u00f6nemsiz pazarlarda ticarile\u015ftirilir. \u00dc\u00e7\u00fcnc\u00fcs\u00fc, lider firmalar\u0131n en k\u00e2rl\u0131 m\u00fc\u015fterileri genellikle y\u0131k\u0131c\u0131 teknolojilere dayal\u0131 \u00fcr\u00fcnleri istemez ve hatta ba\u015flang\u0131\u00e7ta kullanamaz.\" - Clayton Christensen<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9CFirst%2C+disruptive+products+are+simpler+and+cheaper%3B+they+generally+promise+lower+margins%2C+not+greater+profits.+Second%2C+disruptive+technologies+typically+are+first+commercialized+in+emerging+or+insignificant+markets.+And+third%2C+leading+firms%E2%80%99+most+profitable+customers+generally+don%E2%80%99t+want%2C+and+indeed+initially+can%E2%80%99t+use%2C+products+based+on+disruptive+technologies.%E2%80%9D+%E2%80%94+Clayton+Christensen&#038;url=https%3A%2F%2Fwww.getstoryshots.com%2Ftr%2Fwp-json%2Fwp%2Fv2%2Fposts%2F228&#038;via=storyshots&#038;related=storyshots\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Tweetlemek i\u00e7in t\u0131klay\u0131n<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewbox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<h2 class=\"wp-block-heading\">Clayton Christensen Hakk\u0131nda<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/GX8Twq_wfhv8s3ej88gqggKEq9oyX3Y0_R-M8BT3k0Dv9A6lYlqovn0svkPHUj5HSI97bx7Y3Fi3gMuNkhHtIlcZql3L3oqW8j6TD94ycBo1YcXMqI7qD9UV_HHxMh_LqZ9qxMRggTSX_5uikbqBxD4\" alt=\"Clayton Christensen, The Innovator&#039;s Dilemma kitab\u0131n\u0131n yazar\u0131\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/geni.us\/clayton-christensen\" target=\"_blank\" rel=\"noopener\">Clayton Christensen<\/a> Harvard Business School'da Kim B. Clark \u0130\u015fletme Profes\u00f6r\u00fcyd\u00fc. En pop\u00fcler ikinci s\u0131n\u0131f derslerinden birini vermi\u015ftir: Ba\u015far\u0131l\u0131 Bir \u0130\u015fletme Kurmak ve S\u00fcrd\u00fcrmek. Christensen, Brigham Young \u00dcniversitesi'nden ekonomi alan\u0131nda lisans ve Oxford \u00dcniversitesi'nden uygulamal\u0131 ekonometri alan\u0131nda y\u00fcksek lisans derecesi alm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>Oxford'da Rhodes bursiyeri olarak e\u011fitim g\u00f6rm\u00fc\u015ft\u00fcr. George F. Baker bursiyeri olarak 1979 y\u0131l\u0131nda Harvard Business School'dan y\u00fcksek ba\u015far\u0131 derecesiyle MBA derecesi ald\u0131. Christensen \u00e7ok satan dokuz kitap yazm\u0131\u015f ve y\u00fczden fazla makale yay\u0131nlam\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>\u0130lk kitab\u0131, <em>Yenilik\u00e7inin \u0130kilemi<\/em>y\u0131l\u0131n en iyi i\u015f kitab\u0131 olarak Global Business Book Award \u00f6d\u00fcl\u00fcn\u00fc alm\u0131\u015ft\u0131r (1997). 2011 y\u0131l\u0131nda, <em>The Economist<\/em> i\u015f d\u00fcnyas\u0131 hakk\u0131nda \u015fimdiye kadar yaz\u0131lm\u0131\u015f en \u00f6nemli alt\u0131 kitaptan biri olarak nitelendirdi.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 1: S\u00fcrd\u00fcr\u00fclebilir Teknolojiler Toplum Taraf\u0131ndan Zaten Kabul Ediliyor<\/h2>\n\n\n\n<p>Bir yenilik\u00e7inin kullanabilece\u011fi iki t\u00fcr teknoloji vard\u0131r: <a href=\"https:\/\/online.hbs.edu\/blog\/post\/sustaining-vs-disruptive-innovation\" target=\"_blank\" rel=\"noopener\">s\u00fcrd\u00fcr\u00fclebilir ve y\u0131k\u0131c\u0131<\/a>. Teknolojilerin hangi kategoriye girdi\u011fini anlamak, kurumsal liderlerin ba\u015far\u0131s\u0131 i\u00e7in kilit \u00f6neme sahiptir.<\/p>\n\n\n\n<p>S\u00fcrd\u00fcr\u00fclebilir teknolojiler genellikle toplum taraf\u0131ndan zaten kabul g\u00f6rm\u00fc\u015ft\u00fcr. Y\u00fcksek faydaya (m\u00fc\u015fteriler bunlar\u0131 kullanmaktan b\u00fcy\u00fck memnuniyet duyarlar) ve de\u011fere sahiptirler. S\u00fcrd\u00fcr\u00fclebilir teknolojilerin a\u00e7\u0131k \u00f6rnekleri ak\u0131ll\u0131 telefonlar ve bilgisayarlard\u0131r. Bu teknolojiler modern toplumun ayr\u0131lmaz bir par\u00e7as\u0131d\u0131r. Toplum da bu teknolojilerden ne bekleyece\u011fini bilir. Birisi hangi ak\u0131ll\u0131 telefonu sat\u0131n al\u0131rsa als\u0131n, ondan arama yapmas\u0131n\u0131, mesaj yazmas\u0131n\u0131 ve foto\u011fraf \u00e7ekmesini bekler.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/V7zZvGNl1ttoEgtQvHarYXL-Z2jSLLLzQLHmkDf6v3_RBVfNlnZ9nVTnTRRPMDzxKkExUPMUNT8y8E81rkIzFcuekRpsD8Q445ioc94aNKiMA_UQdAU45jJeE6XpNz2rFpUwo1JfMCGyvsSVknNDk_E\" alt=\"iPhone tutan el, ana ekran simgelerini g\u00f6steriyor\"\/><\/figure>\n\n\n\n<p>Bir lider olarak, s\u00fcrd\u00fcr\u00fclebilir teknolojiler pazar\u0131na girmek son derece zordur. Bunun nedeni rekabetin daha fazla olmas\u0131d\u0131r. Bununla birlikte, s\u00fcrd\u00fcr\u00fclebilir teknoloji pazar\u0131na girerek baz\u0131 riskleri azaltm\u0131\u015f olursunuz. Bu teknolojiler toplum i\u00e7inde zaten anla\u015f\u0131lm\u0131\u015f ve kabul g\u00f6rm\u00fc\u015ft\u00fcr. S\u00fcrd\u00fcr\u00fclebilir teknolojide ba\u015far\u0131l\u0131 olmak istiyorsan\u0131z, y\u0131k\u0131c\u0131 veya ilgin\u00e7 bir \u015fey yaparak pazar\u0131 sarsmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tipik S\u00fcrd\u00fcr\u00fclebilir \u015eirket Uygulamalar\u0131<\/h3>\n\n\n\n<p>Christensen standart s\u00fcrd\u00fcr\u00fclebilir \u015firketi d\u00f6rt \u015firket uygulamas\u0131na ay\u0131r\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00fc\u015fterilerin g\u00f6r\u00fc\u015flerini dinleme<\/li>\n\n\n\n<li>Halihaz\u0131rda \u00e7al\u0131\u015fan teknolojilerin \u00f6zelliklerinin iyile\u015ftirilmesi<\/li>\n\n\n\n<li>Yat\u0131r\u0131mc\u0131lar\u0131n beklentilerini kar\u015f\u0131layarak onlar\u0131 memnun etmeye \u00e7al\u0131\u015fmak<\/li>\n\n\n\n<li>Ni\u015f ve k\u00fc\u00e7\u00fck pazarlar yerine b\u00fcy\u00fck pazarlar\u0131 hedeflemek<\/li>\n<\/ul>\n\n\n\n<p>\"\u0130yi y\u00f6neticilerin m\u00fc\u015fterilerine yak\u0131n durmas\u0131 gerekti\u011fi y\u00f6n\u00fcndeki \u00f6zdeyi\u015fe k\u00f6r\u00fc k\u00f6r\u00fcne uymak bazen \u00f6l\u00fcmc\u00fcl bir hata olabilir.\" - Clayton Christensen<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 2: Y\u0131k\u0131c\u0131 Teknolojiler Yenidir ve Ba\u015far\u0131s\u0131z Olma \u0130htimali Daha Y\u00fcksektir<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"Y\u0131k\u0131c\u0131 teknolojiler bir pazara daha \u00f6nce mevcut olandan \u00e7ok farkl\u0131 bir de\u011fer \u00f6nerisi getirir. Genel olarak, y\u0131k\u0131c\u0131 teknolojiler ana ak\u0131m pazarlarda yerle\u015fik \u00fcr\u00fcnlerin alt\u0131nda performans g\u00f6sterir. Ancak bu teknolojiler, az say\u0131da (ve genellikle yeni) m\u00fc\u015fterinin de\u011fer verdi\u011fi ba\u015fka \u00f6zelliklere de sahiptir. Y\u0131k\u0131c\u0131 teknolojilere dayal\u0131 \u00fcr\u00fcnler tipik olarak daha ucuz, daha basit, daha k\u00fc\u00e7\u00fck ve s\u0131kl\u0131kla kullan\u0131m\u0131 daha uygundur.\" <\/p>\n<cite>- Clayton Christensen<\/cite><\/blockquote>\n\n\n\n<p>Y\u0131k\u0131c\u0131 teknolojiler stat\u00fcko ile m\u00fccadele eder. \u0130novasyon pazar\u0131na aittirler ve genellikle halihaz\u0131rda yerle\u015fik pazarlardan ortaya \u00e7\u0131karlar. Y\u0131k\u0131c\u0131 teknolojiler, rekabet eksikli\u011fi nedeniyle genellikle daha basit bir yat\u0131r\u0131md\u0131r. Bununla birlikte, genellikle daha az ince ayarl\u0131d\u0131rlar ve k\u00fc\u00e7\u00fck bir pazarda yer al\u0131rlar.&nbsp;<\/p>\n\n\n\n<p>Y\u0131k\u0131c\u0131 teknolojilerin ba\u015far\u0131s\u0131z olma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksek olsa da, h\u0131zla y\u00fckselebilirler. Bazen, toplum teknolojiyi kabul etmeden \u00f6nce ba\u015far\u0131s\u0131z olurlar ve neredeyse iflas ederler. \u00d6rne\u011fin, cep telefonu s\u00fcrd\u00fcr\u00fclebilir bir teknoloji olmasa da, ge\u00e7mi\u015fte y\u0131k\u0131c\u0131 olabilirdi.<\/p>\n\n\n\n<p>Christensen y\u0131k\u0131c\u0131 teknolojileri gelecek odakl\u0131 olarak tan\u0131mlamaktad\u0131r. \u00d6nemli \u00f6l\u00e7\u00fcde daha fazla potansiyele sahiptirler ve neredeyse hi\u00e7 rakipleri yoktur. Ancak toplumun bu teknolojileri kabul edece\u011finin garantisi yoktur.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tipik Y\u0131k\u0131c\u0131 \u015eirket Uygulamalar\u0131<\/h3>\n\n\n\n<p>Standart y\u0131k\u0131c\u0131 \u015firketi d\u00f6rt \u015firket uygulamas\u0131na ay\u0131rabiliriz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00fc\u015fterilerin ne s\u00f6yledi\u011finden \u00e7ok ne yapt\u0131\u011f\u0131n\u0131 izlemek<\/li>\n\n\n\n<li>\u0130\u015fleri yapman\u0131n yeni ve ilgin\u00e7 yollar\u0131n\u0131 bulmaya \u00e7al\u0131\u015fmak<\/li>\n\n\n\n<li>\u015eirketin temel de\u011ferleri taraf\u0131ndan y\u00f6nlendirilmek<\/li>\n\n\n\n<li>Kendi pazarlar\u0131n\u0131 yaratma umuduyla daha k\u00fc\u00e7\u00fck ve var olmayan pazarlar\u0131 takip etmek<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 3: B\u00fcy\u00fck \u015eirketler Uyum Sa\u011flamakta Zorlan\u0131yor<\/h2>\n\n\n\n<p>\"Y\u0131k\u0131c\u0131 teknolojilerin \u00e7o\u011funun karakteristik \u00f6zelli\u011fi olan d\u00fc\u015f\u00fck marjlarda karl\u0131l\u0131k elde etmek i\u00e7in bilenmi\u015f bir maliyet yap\u0131s\u0131na sahip ba\u011f\u0131ms\u0131z bir organizasyon olu\u015fturmak, yerle\u015fik firmalar\u0131n bu ilkeden yararlanmas\u0131n\u0131n tek ge\u00e7erli yoludur.\" - Clayton Christensen<\/p>\n\n\n\n<p>Bir kurulu\u015f b\u00fcy\u00fcd\u00fc\u011f\u00fcnde, d\u00fcnyadaki de\u011fi\u015fikliklere uyum sa\u011flamas\u0131 daha zor hale gelir. K\u00fc\u00e7\u00fck yenilik\u00e7iler pazardaki potansiyel f\u0131rsatlardan daha fazla yararlanabilmektedir. Bunun ba\u015fl\u0131ca nedenlerinden biri, b\u00fcy\u00fck firmalar\u0131n yat\u0131r\u0131ma de\u011fer yeni trendleri tespit etmekte zorlanmas\u0131d\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/etU8RA2FMPcfQg_74anEqBXX7JRDjq0yBHkDDnfRAMOo8puGGv57Y0Jf7f_5ESwza9YhB7Co88GNfvGbbHagLNFcc1q71F7kD8Ul_s5W_VO8IHsqBU32icjlmZon1tzY0YJCP-IItothbvTDUT8038c\" alt=\"Hudson Nehri&#039;nden Manhattan&#039;daki b\u00fcy\u00fck \u015firketlerin binalar\u0131\"\/><\/figure>\n\n\n\n<p>B\u00fcy\u00fck firmalar\u0131n bu e\u011filimleri tespit etmekte zorlanmas\u0131na yol a\u00e7an d\u00f6rt fakt\u00f6r vard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u015eirketler m\u00fc\u015fterilere ve yat\u0131r\u0131mc\u0131lara ba\u011f\u0131ml\u0131d\u0131r.<\/strong> B\u00fcy\u00fck firmalar, yat\u0131r\u0131mc\u0131lar\u0131 ve m\u00fc\u015fterileri kabul etmedik\u00e7e geli\u015fmekte olan, riskli bir pazara giremezler. Yat\u0131r\u0131mc\u0131lar ve m\u00fc\u015fteriler \u00fclkenin bel kemi\u011fini olu\u015fturur. Onlar olmadan b\u00fcy\u00fck firma b\u00fcy\u00fck olmaktan \u00e7\u0131kar. Firma b\u00fcy\u00fcd\u00fck\u00e7e, b\u00fcrokrasi ve toplant\u0131lar devreye girdik\u00e7e yat\u0131r\u0131mc\u0131lar\u0131n etkisi de artar.&nbsp;<\/li>\n\n\n\n<li><strong>D\u00fcnyan\u0131n en b\u00fcy\u00fck \u015firketleri k\u00fc\u00e7\u00fck bir pazardan pay almakla ilgilenmiyor. <\/strong>B\u00fcy\u00fck \u015firketler i\u015f ak\u0131\u015flar\u0131n\u0131 s\u00fcrd\u00fcrmek i\u00e7in \u00f6nemli miktarda paraya ihtiya\u00e7 duyarlar. Y\u0131k\u0131c\u0131 teknolojiler daha y\u00fcksek riskli oldu\u011fundan ve daha uzun s\u00fcre daha fazla yat\u0131r\u0131m gerektirdi\u011finden, b\u00fcy\u00fck \u015firketler bunlardan ka\u00e7\u0131nma e\u011filimindedir.<\/li>\n\n\n\n<li><strong>Bir \u015firket b\u00fcy\u00fcd\u00fck\u00e7e, liderleri verilere dayal\u0131 olarak daha fazla karar al\u0131r.<\/strong> Y\u0131k\u0131c\u0131 teknolojiler hakk\u0131nda yeterli veri bulunmad\u0131\u011f\u0131ndan, yat\u0131r\u0131mc\u0131lar kurulu bu teknolojilere yat\u0131r\u0131m yapmak istemeyecektir.<\/li>\n\n\n\n<li><strong>Teknolojik yenilik hi\u00e7bir zaman pazar talebiyle e\u015fle\u015fmeyecektir.<\/strong> B\u00fcy\u00fck \u015firketler pazar talebine g\u00fcvendikleri i\u00e7in, \u015fu anda biraz tuhaf olarak g\u00f6r\u00fclen y\u0131k\u0131c\u0131 bir teknolojiyle ilgilenmeyeceklerdir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 4: Teknolojik Ge\u00e7i\u015fler \u00c7ok \u00d6nemli<\/h2>\n\n\n\n<p>\"Bu, yenilik\u00e7inin ikilemlerinden biridir: \u0130yi y\u00f6neticilerin m\u00fc\u015fterilerine yak\u0131n durmas\u0131 gerekti\u011fi d\u00fcsturunu k\u00f6r\u00fc k\u00f6r\u00fcne uygulamak bazen \u00f6l\u00fcmc\u00fcl bir hata olabilir.\" - Clayton Christensen<\/p>\n\n\n\n<p>Peki, yenilik\u00e7iler neden bir ikilem ya\u015f\u0131yor? Ba\u015far\u0131l\u0131 i\u015f liderleri m\u00fc\u015fterilerini dinler ve yeni \u00fcr\u00fcn ve makinelere b\u00fcy\u00fck yat\u0131r\u0131mlar yapar. Ancak, g\u00fc\u00e7l\u00fc \u015firketler tam da bunu yaparak iflas edebilir.<\/p>\n\n\n\n<p>M\u00fc\u015fterileri dinlemek her zaman i\u015fe yaramaz \u00e7\u00fcnk\u00fc onlar ne istediklerini bilmezler. M\u00fc\u015fteriler genellikle halihaz\u0131rda sahip olduklar\u0131n\u0131n daha g\u00fc\u00e7l\u00fc, daha h\u0131zl\u0131 veya geli\u015fmi\u015f versiyonlar\u0131na odaklan\u0131r. \u015eunlar a\u00e7\u0131s\u0131ndan d\u00fc\u015f\u00fcnmezler <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-innovation\" target=\"_blank\" rel=\"noopener\">YEN\u0130L\u0130K<\/a>. \u0130\u015fletme sahipleri radikal teknolojik de\u011fi\u015fiklikleri takip etmeli ve buna g\u00f6re yat\u0131r\u0131m yapmal\u0131d\u0131r.&nbsp;<\/p>\n\n\n\n<p>\"Bunun nedeni, iyi y\u00f6netimin kendisinin temel neden olmas\u0131yd\u0131. Y\u00f6neticiler oyunu oynanmas\u0131 gerekti\u011fi gibi oynad\u0131lar. Yerle\u015fik \u015firketlerin ba\u015far\u0131s\u0131n\u0131n anahtar\u0131 olan karar alma ve kaynak tahsis etme s\u00fcre\u00e7leri, y\u0131k\u0131c\u0131 teknolojileri reddeden s\u00fcre\u00e7lerin ta kendisidir: m\u00fc\u015fterileri dikkatle dinlemek; rakiplerin eylemlerini dikkatle izlemek ve daha fazla k\u00e2r sa\u011flayacak daha y\u00fcksek performansl\u0131, daha kaliteli \u00fcr\u00fcnler tasarlamak ve \u00fcretmek i\u00e7in kaynaklara yat\u0131r\u0131m yapmak. Bunlar, b\u00fcy\u00fck firmalar\u0131n y\u0131k\u0131c\u0131 teknolojik de\u011fi\u015fimle kar\u015f\u0131la\u015ft\u0131klar\u0131nda t\u00f6kezlemelerinin ya da ba\u015far\u0131s\u0131z olmalar\u0131n\u0131n nedenleridir.\" - Clayton Christensen<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 5: Bir RPV \u00c7er\u00e7evesi Olu\u015fturun<\/h2>\n\n\n\n<p>RPV, kaynaklar, s\u00fcre\u00e7ler ve de\u011ferler anlam\u0131na gelir. \u015eirketinizin yeteneklerini daha iyi anlamak i\u00e7in bu fakt\u00f6rlerin fark\u0131nda olmal\u0131s\u0131n\u0131z. Bu bilgi, \u015firketin ba\u015far\u0131s\u0131n\u0131 s\u00fcrd\u00fcrmek i\u00e7in neler yapabilece\u011finizi ve yapamayaca\u011f\u0131n\u0131z\u0131 etkileyecektir.<\/p>\n\n\n\n<p>RPV \u00e7er\u00e7evesini anlamak, \u015firketinizin uygun olmayan yollardan ka\u00e7\u0131nmas\u0131na yard\u0131mc\u0131 olacakt\u0131r. RPV \u00e7er\u00e7evesi i\u015finizin bir denetimidir. Ekibinize yapt\u0131klar\u0131 i\u015fi neden yapt\u0131klar\u0131n\u0131 hat\u0131rlatmak i\u00e7in kendi \u00e7er\u00e7evenizi olu\u015fturmaya zaman ay\u0131r\u0131n. Bu ayn\u0131 zamanda sizi gelecekle ilgili kararlar almak i\u00e7in daha iyi bir konuma getirecektir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kaynaklar<\/h3>\n\n\n\n<p>\u015eirketinizin kaynaklar\u0131 \u00e7al\u0131\u015fanlar, ekipman, bilgi, veri, para, ili\u015fkiler ve teknolojidir. Genelde \u015firketler gelecekle ilgili kararlar\u0131n\u0131 mevcut kaynaklar\u0131na dayanarak verirler, ancak bu yanl\u0131\u015f bir yakla\u015f\u0131md\u0131r. Belirli bir g\u00f6rev i\u00e7in gerekli bilgiye sahip de\u011filseniz, i\u015fi ba\u015fka bir firmaya yapt\u0131rabilirsiniz. Kaynak eksikli\u011finizin sizi kayda de\u011fer bir \u015feye yat\u0131r\u0131m yapmaktan al\u0131koymas\u0131na izin vermeyin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">S\u00fcre\u00e7ler<\/h3>\n\n\n\n<p>\u015eirketinizin s\u00fcre\u00e7leri, kaynaklar\u0131 \u00fcr\u00fcnlere d\u00f6n\u00fc\u015ft\u00fcren bir dizi eylemdir. Yayg\u0131n s\u00fcre\u00e7 \u00f6rnekleri aras\u0131nda i\u00e7 ve d\u0131\u015f ileti\u015fim, pazar ara\u015ft\u0131rmas\u0131 ve b\u00fct\u00e7eleme yer al\u0131r. Yayg\u0131n bir hata, belirli \u00fcr\u00fcnler i\u00e7in s\u00fcre\u00e7leri benimsemek ve yeni \u00fcr\u00fcnler i\u00e7in bunlar\u0131 de\u011fi\u015ftirmemektir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">De\u011ferler<\/h3>\n\n\n\n<p>\u015eirketinizin de\u011ferleri, \u015firketin neyi temsil etti\u011fi ve neden var oldu\u011fudur. Herkesin g\u00f6rebilece\u011fi \u015fekilde haz\u0131r olmal\u0131d\u0131rlar. Bir m\u00fc\u015fteri, \u015firketiniz s\u00f6z konusu oldu\u011funda bu de\u011ferleri d\u00fc\u015f\u00fcnmelidir.<\/p>\n\n\n\n<p>De\u011ferleriniz kat\u0131lmaya karar verdi\u011finiz pazarlar\u0131 da etkilemelidir. \u00d6rne\u011fin, s\u00fcrd\u00fcr\u00fclebilir bir marka petrol sekt\u00f6r\u00fcne girmeyi d\u00fc\u015f\u00fcnmemelidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 6: Yeni Pazarlar\u0131n Ba\u015far\u0131s\u0131zl\u0131k Getirmesi Daha Muhtemeldir<\/h2>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"228\" data-nonce=\"e9beab50f7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9CLarge+companies+often+surrender+emerging+growth+markets+because+smaller%2C+disruptive+companies+are+actually+more+capable+of+pursuing+them.%E2%80%9D+%E2%80%94+Clayton+Christensen&#038;url=https%3A%2F%2Fwww.getstoryshots.com%2Ftr%2Fwp-json%2Fwp%2Fv2%2Fposts%2F228&#038;via=storyshots&#038;related=storyshots\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\"B\u00fcy\u00fck \u015firketler genellikle geli\u015fmekte olan b\u00fcy\u00fcme pazarlar\u0131ndan vazge\u00e7erler \u00e7\u00fcnk\u00fc daha k\u00fc\u00e7\u00fck, y\u0131k\u0131c\u0131 \u015firketler asl\u0131nda bu pazarlar\u0131 takip etme konusunda daha yeteneklidir.\" - Clayton Christensen<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9CLarge+companies+often+surrender+emerging+growth+markets+because+smaller%2C+disruptive+companies+are+actually+more+capable+of+pursuing+them.%E2%80%9D+%E2%80%94+Clayton+Christensen&#038;url=https%3A%2F%2Fwww.getstoryshots.com%2Ftr%2Fwp-json%2Fwp%2Fv2%2Fposts%2F228&#038;via=storyshots&#038;related=storyshots\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Tweetlemek i\u00e7in t\u0131klay\u0131n<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewbox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<p>E\u011fer bir giri\u015f yap\u0131yorsan\u0131z <a href=\"https:\/\/www.investopedia.com\/terms\/e\/emergingmarketeconomy.asp\" target=\"_blank\" rel=\"noopener\">geli\u015fmekte olan pazar<\/a>ba\u015far\u0131s\u0131z olma olas\u0131l\u0131\u011f\u0131n\u0131z ba\u015far\u0131l\u0131 olma olas\u0131l\u0131\u011f\u0131n\u0131zdan daha y\u00fcksektir. Geli\u015fmekte olan piyasalarda ba\u015far\u0131ya ula\u015fman\u0131z i\u00e7in birka\u00e7 deneme yapman\u0131z gerekebilir. Uzun vadeli hedeflerinizi etkilememesi i\u00e7in bu ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 planlay\u0131n. Ba\u015far\u0131s\u0131z olmay\u0131 beklerseniz, \u015firketinize yakla\u015f\u0131m\u0131n\u0131z daha sa\u011fl\u0131kl\u0131 ve daha etkili olacakt\u0131r. Kaynaklar\u0131n\u0131z\u0131 daha iyi y\u00f6netecek ve aksilikleri felaket olarak de\u011fil ka\u00e7\u0131n\u0131lmaz olarak g\u00f6receksiniz.<\/p>\n\n\n\n<p>Ayr\u0131ca, ba\u015flad\u0131\u011f\u0131n\u0131zda t\u00fcm kaynaklar\u0131n\u0131z\u0131 tek bir \u00fcr\u00fcne aktarmay\u0131n. Y\u00fcksek ba\u015far\u0131s\u0131zl\u0131k ihtimali nedeniyle, baz\u0131 kaynaklar\u0131 alternatif bir rota i\u00e7in saklay\u0131n. Son olarak, ba\u015far\u0131s\u0131zl\u0131klar\u0131n\u0131zdan ders al\u0131n ve yineleyin.<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"228\" data-nonce=\"e9beab50f7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9COne+theme+common+to+all+of+these+failures%2C+however%2C+is+that+the+decisions+that+led+to+failure+were+made+when+the+leaders+in+question+were+widely+regarded+as+among+the+best+companies+in+the+world.%E2%80%9D+%E2%80%94+Clayton+Christensen&#038;url=https%3A%2F%2Fwww.getstoryshots.com%2Ftr%2Fwp-json%2Fwp%2Fv2%2Fposts%2F228&#038;via=storyshots&#038;related=storyshots\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\"Ancak bu ba\u015far\u0131s\u0131zl\u0131klar\u0131n hepsinde ortak olan bir tema, ba\u015far\u0131s\u0131zl\u0131\u011fa yol a\u00e7an kararlar\u0131n, s\u00f6z konusu liderler d\u00fcnyan\u0131n en iyi \u015firketleri aras\u0131nda kabul edilirken al\u0131nm\u0131\u015f olmas\u0131d\u0131r.\" - Clayton Christensen<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9COne+theme+common+to+all+of+these+failures%2C+however%2C+is+that+the+decisions+that+led+to+failure+were+made+when+the+leaders+in+question+were+widely+regarded+as+among+the+best+companies+in+the+world.%E2%80%9D+%E2%80%94+Clayton+Christensen&#038;url=https%3A%2F%2Fwww.getstoryshots.com%2Ftr%2Fwp-json%2Fwp%2Fv2%2Fposts%2F228&#038;via=storyshots&#038;related=storyshots\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Tweetlemek i\u00e7in t\u0131klay\u0131n<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewbox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/3FN_qF5r39vZNIEqM4FmDcAfCqDI_ZcXWcKEu46u1blaJ0BTLpjIcaQ70EmPAVHmleqIVL00hBe7GNVfC-Y6jg8E2A9t0XpRPTAgURJxvr3snhNYIkHCLX_cwNKvqhdpvgIELsVCweAj0Tm5BUoDt6c\" alt=\"y\u0131k\u0131c\u0131 teknolojide devre kart\u0131\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 7: Y\u0131k\u0131c\u0131 Pazarlarda Sadece \u0130lk Hamle \u00d6nemlidir<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"Bu kitapta incelenen \u00f6rneklerde, y\u0131k\u0131c\u0131 teknolojiyle kar\u015f\u0131 kar\u015f\u0131ya kalan yerle\u015fik firmalar tipik olarak birincil geli\u015ftirme zorluklar\u0131n\u0131 teknolojik bir zorluk olarak g\u00f6rd\u00fcler: y\u0131k\u0131c\u0131 teknolojiyi bilinen pazarlara uyacak kadar geli\u015ftirmek. Buna kar\u015f\u0131l\u0131k, y\u0131k\u0131c\u0131 bir teknolojiyi ticarile\u015ftirmede en ba\u015far\u0131l\u0131 olan firmalar, birincil geli\u015ftirme zorluklar\u0131n\u0131 pazarlama olarak \u00e7er\u00e7eveleyen firmalard\u0131: \u00fcr\u00fcn\u00fcn y\u0131k\u0131c\u0131 niteliklerini destekleyen boyutlar boyunca \u00fcr\u00fcn rekabetinin meydana geldi\u011fi bir pazar olu\u015fturmak veya bulmak.\"<\/p>\n<cite> - Clayton Christensen<\/cite><\/blockquote>\n\n\n\n<p>\u015eirketlere verilen en yayg\u0131n tavsiyelerden biri, pazardaki ilk hamleci olmakt\u0131r. Esasen, bir pazarda belirli bir \u00fcr\u00fcn\u00fc sunan ilk \u015firket olmak istersiniz. Bununla birlikte, ilk hamleyi yapan olmak yaln\u0131zca y\u0131k\u0131c\u0131 inovasyon geli\u015ftirirken bir avantajd\u0131r. Yerle\u015fik bir pazarda \u00e7ok az etkisi vard\u0131r.&nbsp;<\/p>\n\n\n\n<p>Bir inovasyon y\u00f6neticisinin vermesi gereken \u00f6nemli bir karar, lider mi yoksa takip\u00e7i mi olaca\u011f\u0131d\u0131r. \u0130lk hamle avantaj\u0131, y\u0131k\u0131c\u0131 \u00fcr\u00fcnler sunan liderler i\u00e7in ge\u00e7erli gibi g\u00f6r\u00fcnmektedir. Bu liderler, bu \u00fcr\u00fcnlerin sat\u0131laca\u011f\u0131 yeni pazarlar yaratmaktad\u0131r. Bu nedenle, ger\u00e7ekten y\u0131k\u0131c\u0131 \u00fcr\u00fcnler sunmad\u0131\u011f\u0131n\u0131z s\u00fcrece ilk hamleyi yapan olmamaya \u00e7al\u0131\u015f\u0131n.<\/p>\n\n\n\n<p>Christensen, y\u0131k\u0131c\u0131 pazarlarda ilk hamleyi yapman\u0131n etkinli\u011fine dair kan\u0131tlar sunmaktad\u0131r. Y\u0131k\u0131c\u0131 \u00fcr\u00fcnleri piyasaya s\u00fcren firmalar 1976 ile 1994 y\u0131llar\u0131 aras\u0131nda toplam 62 milyar dolar gelir elde etmi\u015ftir. Piyasaya sonradan girenler ise sadece 3,3 milyar dolar toplam gelir elde etmi\u015ftir. Y\u0131k\u0131c\u0131 teknolojiye \u00f6nc\u00fcl\u00fck eden ortalama bir \u015firket 1,9 milyar dolar gelir elde etmi\u015ftir. Dolay\u0131s\u0131yla, y\u0131k\u0131c\u0131 pazarlara girmeyi hedefliyorsan\u0131z, ilk hareket eden olmaya \u00e7al\u0131\u015f\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 8: Y\u0131k\u0131c\u0131 Teknolojiler Nas\u0131l Belirlenir?<\/h2>\n\n\n\n<p>Y\u0131k\u0131c\u0131 teknolojileri belirlemek i\u00e7in bir grafik olu\u015fturun. Bir eksen 'pazarda talep edilen performans iyile\u015ftirmesini' g\u00f6sterecektir. Di\u011fer eksen ise 'teknoloji taraf\u0131ndan sa\u011flanan performans iyile\u015ftirmesini' \u00e7izecektir.&nbsp;<\/p>\n\n\n\n<p>Kendinize teknolojinin k\u00e2rl\u0131 bir b\u00fcy\u00fcme f\u0131rsat\u0131 sunup sunmad\u0131\u011f\u0131n\u0131 sorun. Bunu yapmak i\u00e7in grafikteki y\u00f6r\u00fcngelerin paralel olup olmad\u0131\u011f\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurun. E\u011fer \u00f6yleyse, teknolojinin ana ak\u0131m pazarla birle\u015fmesi pek olas\u0131 de\u011fildir. Teknoloji, piyasan\u0131n iyile\u015ftirme talebinden daha h\u0131zl\u0131 ilerliyorsa, y\u0131k\u0131c\u0131 bir teknoloji olabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nihai \u00d6zet ve De\u011ferlendirme<\/h2>\n\n\n\n<p><em>Yenilik\u00e7inin \u0130kilemi g\u00f6steriyor ki<\/em> her \u015feyi 'do\u011fru' yapmak pazar liderli\u011fini s\u00fcrd\u00fcrmek i\u00e7in yeterli de\u011fildir. Rakipler bir gecede ortaya \u00e7\u0131kabilir ve pazar\u0131n\u0131z\u0131 ele ge\u00e7irebilir. Bunu \u00f6nlemek i\u00e7in, geli\u015fmekte olan pazarlarda b\u00fcy\u00fck de\u011fer sunan y\u0131k\u0131c\u0131 teknolojileri belirleyin. Bu hedefe ula\u015fmak i\u00e7in a\u015fa\u011f\u0131daki ilkeleri g\u00f6z \u00f6n\u00fcnde bulundurun:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mevcut m\u00fc\u015fteriler bir \u015firketin kaynak kullan\u0131m\u0131n\u0131 y\u00f6nlendirir<\/li>\n\n\n\n<li>Y\u0131k\u0131c\u0131 bir teknolojinin hangi pazar\u0131 etkileyece\u011fini kesin olarak belirlemek m\u00fcmk\u00fcn de\u011fildir<\/li>\n\n\n\n<li>Y\u0131k\u0131c\u0131 bir kurulu\u015fun s\u00fcre\u00e7leri ve temel yetenekleri, \u00e7al\u0131\u015fanlar\u0131 kadar \u00f6nemlidir<\/li>\n\n\n\n<li>Y\u0131k\u0131c\u0131 teknolojilerin belirli nitelikleri, onlar\u0131 yerle\u015fik pazarlarda cazip olmaktan \u00e7\u0131kar\u0131r. Bu nitelikler onlar\u0131 geli\u015fmekte olan pazarlarda y\u00fcksek de\u011ferli hale getirebilir<\/li>\n\n\n\n<li>\u015eirketinizin yeteneklerini belirlemek i\u00e7in RPV (kaynaklar, s\u00fcre\u00e7ler ve de\u011ferler) \u00e7er\u00e7evesini \u00f6\u011frenin<\/li>\n\n\n\n<li>M\u00fc\u015fteriler ne istediklerini bilmiyorlar, bu nedenle oyunun bir ad\u0131m \u00f6n\u00fcnde olman\u0131z gerekiyor<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">De\u011ferlendirme<\/h1>\n\n\n\n<p>De\u011ferlendiriyoruz <em>Yenilik\u00e7inin \u0130kilemi<\/em> 4\/5.<\/p>\n\n\n\n<p>Bu \u00f6zete dayanarak Clayton Christensen'in kitab\u0131n\u0131 nas\u0131l de\u011ferlendirirsiniz? <\/p>\n\n\n\n<div class=\"wp-block-yet-another-stars-rating-overall-rating yasr-overall-block\"><!--Yasr Overall Rating Shortcode--><div class='yasr-custom-text-before-overall' id='yasr-custom-text-before-overall'>Bizim Puan\u0131m\u0131z<\/div><div class=\"yasr-overall-rating\"><div class='yasr-rater-stars'\r\n                           id='yasr-overall-rating-rater-ab55955fba67d'\r\n                           data-rating='4.4'\r\n                           data-rater-starsize='32'>\r\n                       <\/div><\/div><!--End Yasr Overall Rating Shortcode--><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Innovator's Dilemma PDF, \u00dccretsiz Sesli Kitap, \u0130nfografik ve Animasyonlu \u00d6zet<\/h2>\n\n\n\n<p>Bu buzda\u011f\u0131n\u0131n g\u00f6r\u00fcnen k\u0131sm\u0131yd\u0131. Ayr\u0131nt\u0131lara dalmak ve yazar\u0131 desteklemek i\u00e7in <a href=\"https:\/\/geni.us\/innovator-dilemma-book\" target=\"_blank\" rel=\"noopener\">Kitap<\/a> ya da sesli kitab\u0131n\u0131 edinin <a href=\"https:\/\/geni.us\/dilemma-free-audiobook\" target=\"_blank\" rel=\"noopener\">\u00fccretsiz<\/a>.<\/p>\n\n\n\n<p>A\u015fa\u011f\u0131ya yorum yap\u0131n ve ne \u00f6\u011frendi\u011finizi veya ba\u015fka d\u00fc\u015f\u00fcnceleriniz varsa ba\u015fkalar\u0131na bildirin.<\/p>\n\n\n\n<p>StoryShots'ta yeni misiniz? Bu \u00f6zetin ve di\u011fer y\u00fczlerce \u00e7ok satan kurgusal olmayan kitab\u0131n sesli ve animasyonlu versiyonlar\u0131n\u0131 <a href=\"https:\/\/go.getstoryshots.com\/free\">\u00fccretsiz \u00fcst d\u00fczey uygulama.<\/a> Apple taraf\u0131ndan \u00f6ne \u00e7\u0131kar\u0131ld\u0131, <em>The Guardian<\/em>BM ve Google taraf\u0131ndan d\u00fcnyan\u0131n en iyi okuma ve \u00f6\u011frenme uygulamalar\u0131ndan biri olarak g\u00f6sterilmi\u015ftir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130lgili Kitap \u00d6zetleri<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/where-good-ideas-come-from-summary\/\">\u0130yi Fikirler Nereden Gelir?<\/a> taraf\u0131ndan Steven Johnson<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/the-startup-way-summary\/\">Startup Yolu<\/a> Eric Ries taraf\u0131ndan&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/measure-what-matters-summary\/\">\u00d6nemli Olan\u0131 \u00d6l\u00e7\u00fcn<\/a> taraf\u0131ndan John Doerr<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/the-entrepreneur-rollercoaster-summary\/\">Giri\u015fimci Roller Coaster<\/a> taraf\u0131ndan Darren Hardy<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/zero-to-one-summary\/\">S\u0131f\u0131rdan Bire<\/a> Blake Masters ve Peter Thiel taraf\u0131ndan<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/competitive-strategy-summary\/\">Rekabet Stratejisi<\/a> Michael Porter taraf\u0131ndan<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/blue-ocean-strategy-summary\/\">Mavi Okyanus Stratejisi<\/a> Renee Mauborgne ve Chan Kim taraf\u0131ndan<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/good-to-great-summary\/\">\u0130yiden M\u00fckemmele<\/a> taraf\u0131ndan James Collins<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/linchpin-summary\/\">Linchpin<\/a> taraf\u0131ndan Seth Godin<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/how-not-to-be-wrong-summary\/\" data-type=\"post\" data-id=\"58383\">Nas\u0131l Hatal\u0131 Olunmaz?<\/a> Jordan Ellenberg taraf\u0131ndan<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/how-not-to-be-wrong-summary\/\">Nas\u0131l Hatal\u0131 Olunmaz?<\/a>&nbsp;Jordan Ellenberg taraf\u0131ndan<\/p>","protected":false},"excerpt":{"rendered":"<p>Dinle \u0130zle Hayat \u00e7ok yo\u011fun. The Innovator's Dilemma okuma listenizde miydi? Temel i\u00e7g\u00f6r\u00fcleri \u015fimdi \u00f6\u011frenin. The Innovator's Dilemma \u00f6zetinde y\u00fczeyi \u00e7iziyoruz. E\u011fer kitaba hen\u00fcz sahip de\u011filseniz, sipari\u015f verin ya da sesli kitab\u0131 \u00fccretsiz edinin. Giri\u015f \u00c7o\u011fu \u015firket yenilikleri ka\u00e7\u0131r\u0131yor...<\/p>","protected":false},"author":1,"featured_media":92572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"yasr_overall_rating":4.4,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[4501,4479,4498],"tags":[],"class_list":["post-228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-leadership","category-management-2"],"acf":[],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"taxonomy_info":{"category":[{"value":4501,"label":"Entrepreneurship"},{"value":4479,"label":"Leadership"},{"value":4498,"label":"Management"}]},"featured_image_src_large":["https:\/\/www.getstoryshots.com\/wp-content\/uploads\/The-Innovators-Dilemma-Summary-1024x536.png",1024,536,true],"author_info":{"display_name":"StoryShots - Free Book Summaries","author_link":"https:\/\/www.getstoryshots.com\/tr\/books\/author\/storyshotsadmin\/"},"comment_info":0,"category_info":[{"term_id":4501,"name":"Entrepreneurship","slug":"entrepreneurship","term_group":0,"term_taxonomy_id":4501,"taxonomy":"category","description":"","parent":0,"count":68,"filter":"raw","cat_ID":4501,"category_count":68,"category_description":"","cat_name":"Entrepreneurship","category_nicename":"entrepreneurship","category_parent":0},{"term_id":4479,"name":"Leadership","slug":"leadership","term_group":0,"term_taxonomy_id":4479,"taxonomy":"category","description":"","parent":0,"count":83,"filter":"raw","cat_ID":4479,"category_count":83,"category_description":"","cat_name":"Leadership","category_nicename":"leadership","category_parent":0},{"term_id":4498,"name":"Management","slug":"management-2","term_group":0,"term_taxonomy_id":4498,"taxonomy":"category","description":"","parent":0,"count":62,"filter":"raw","cat_ID":4498,"category_count":62,"category_description":"","cat_name":"Management","category_nicename":"management-2","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/posts\/228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/comments?post=228"}],"version-history":[{"count":14,"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/posts\/228\/revisions"}],"predecessor-version":[{"id":94625,"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/posts\/228\/revisions\/94625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/media\/92572"}],"wp:attachment":[{"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/media?parent=228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/categories?post=228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/tags?post=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}