{"id":88131,"date":"2022-12-27T23:20:04","date_gmt":"2022-12-27T23:20:04","guid":{"rendered":"https:\/\/www.getstoryshots.com\/?p=88131"},"modified":"2025-12-30T18:30:29","modified_gmt":"2025-12-30T18:30:29","slug":"built-to-last-summary","status":"publish","type":"post","link":"https:\/\/www.getstoryshots.com\/tr\/books\/built-to-last-summary\/","title":{"rendered":"Built to Last \u00d6zet | Jim Collins"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><strong>Kal\u0131c\u0131 Olmak \u0130\u00e7in \u0130n\u015fa Edildi: Vizyoner \u015eirketlerin Ba\u015far\u0131l\u0131 Al\u0131\u015fkanl\u0131klar\u0131<\/strong><\/h1>\n\n\n\n<p>Eksiksiz \u00d6zet - \u015eirketleri On Y\u0131llar Boyunca Ba\u015far\u0131l\u0131 K\u0131lan\u0131n Ne Oldu\u011funu \u00d6\u011frenin<\/p>\n\n\n\n<p>Jim Collins ve Jerry I. Porras taraf\u0131ndan<\/p>\n\n\n\n<p>Hayat yo\u011funla\u015f\u0131yor. \u0130\u015fler birikir. D\u00fcnyan\u0131n en iyi i\u015f kitaplar\u0131ndan bir \u015feyler \u00f6\u011frenmek istiyorsunuz ama hepsini okuyacak vaktiniz yok.<\/p>\n\n\n\n<p>\u0130\u015fte bu y\u00fczden bu eksiksiz \u00f6zeti olu\u015fturduk <a href=\"https:\/\/geni.us\/built-to-last-audio\" data-type=\"link\" data-id=\"https:\/\/geni.us\/built-to-last-audio\" target=\"_blank\" rel=\"noopener\">Uzun \u00d6m\u00fcrl\u00fc<\/a>. Temel bilgileri \u015fimdi sadece 15 dakikada \u00f6\u011frenin.<\/p>\n\n\n\n<iframe frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=PARSIDA6566262345\" width=\"100%\"><\/iframe>\n\n\n\n<iframe frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=PARSIDA8852501955\" width=\"100%\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">Giri\u015f: <strong>Neden Baz\u0131 \u015eirketler Dayan\u0131rken Di\u011ferleri \u00d6l\u00fcr?<\/strong><\/h2>\n\n\n\n<p>Her y\u0131l binlerce \u015firket kuruluyor. \u00c7o\u011fu be\u015f y\u0131l i\u00e7inde ba\u015far\u0131s\u0131z oluyor. Baz\u0131lar\u0131 bir s\u00fcre ba\u015far\u0131l\u0131 oluyor ama sonra yok olup gidiyor. Ancak birka\u00e7 \u00f6zel \u015firket onlarca y\u0131l boyunca b\u00fcy\u00fcmeye ve kazanmaya devam ediyor. Onlar\u0131 farkl\u0131 k\u0131lan nedir?<\/p>\n\n\n\n<p>Jim Collins ve Jerry Porras bu soru \u00fczerinde alt\u0131 y\u0131l \u00e7al\u0131\u015ft\u0131lar. Nesiller boyu g\u00fc\u00e7l\u00fc kalan 18 \u015firketi incelediler. Disney, 3M, IBM ve Johnson &amp; Johnson gibi \u015firketler. Bunlar sadece ba\u015far\u0131l\u0131 i\u015fletmeler de\u011fil. Borsay\u0131 15'e 1 oran\u0131nda yenen kurumlar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bunu bir d\u00fc\u015f\u00fcn:<\/strong><\/h3>\n\n\n\n<p>Ya siz \u00f6ld\u00fckten uzun s\u00fcre sonra da varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrecek bir \u015firket kurabilseydiniz? Bunun kariyeriniz, ekibiniz ve miras\u0131n\u0131z i\u00e7in anlam\u0131 ne olurdu?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc4BzBB-faRfbm0ZEGquXMIOLLtRIBBxXycaFdiroP-ev9kt0Tuw8ofLs8l0m-VHpiD7bVpEiDKjIwIKP9dyXgR3KBOlpQzxLto_mI6RZC65geB6ulqFqJIag9XPswrG6872GXveA?key=v-1_hB3mrKnWR9w0tAf8SQ\" alt=\"Vizyoner \u015eirketlerin 8 Temel \u0130lkesi \u015eirketleri kal\u0131c\u0131 k\u0131lan temel unsurlar\u0131 g\u00f6steren infografik\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Built to Last Sizin \u0130\u00e7in E\u011fer...<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bir \u015eey \u0130n\u015fa Ediyorsunuz<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>- Bir \u015firket kuruyorsunuz ve g\u00fc\u00e7l\u00fc temeller istiyorsunuz<\/li>\n\n\n\n<li>- Bir ekibe liderlik ediyor ve kal\u0131c\u0131 bir k\u00fclt\u00fcr yaratmak istiyorsunuz<\/li>\n\n\n\n<li>- \u0130\u015f hayat\u0131nda k\u0131sa vadeli d\u00fc\u015f\u00fcnmekten b\u0131kt\u0131n\u0131z<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Daha \u0130yi Liderlik Etmek \u0130stiyorsunuz<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>- Kurulu\u015funuzu d\u00f6n\u00fc\u015ft\u00fcrmek istiyorsunuz<\/li>\n\n\n\n<li>- S\u00fcrekli liderlik de\u011fi\u015fiklikleri sizi hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frat\u0131yor<\/li>\n\n\n\n<li>- Kal\u0131c\u0131 bir \u015fey in\u015fa etmeye inan\u0131yorsunuz<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jim Collins ve Jerry Porras Hakk\u0131nda<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jim Collins<\/strong><\/h3>\n\n\n\n<p>Jim Collins d\u00fcnyan\u0131n en g\u00fcvenilir i\u015f ara\u015ft\u0131rmac\u0131lar\u0131ndan biridir. Stanford Business School'da y\u0131llarca profes\u00f6rl\u00fck yapm\u0131\u015ft\u0131r. \u015eirketleri b\u00fcy\u00fck yapan \u015feyleri 25 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir incelemektedir.<\/p>\n\n\n\n<p>Kitaplar\u0131 d\u00fcnya \u00e7ap\u0131nda 10 milyondan fazla satm\u0131\u015ft\u0131r. CEO'lar ve i\u015f d\u00fcnyas\u0131 liderleri daha iyi kararlar almak i\u00e7in onun ara\u015ft\u0131rmalar\u0131na g\u00fcveniyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jerry Porras<\/strong><\/h3>\n\n\n\n<p>Jerry Porras Stanford Graduate School of Business'ta Emeritus Profes\u00f6rd\u00fcr. SENN-DELANEY dan\u0131\u015fmanl\u0131k firmas\u0131n\u0131n kurucular\u0131ndand\u0131r. Y\u00fczlerce \u015firketin liderlik ve k\u00fclt\u00fcrlerini geli\u015ftirmelerine yard\u0131mc\u0131 olmu\u015ftur.<\/p>\n\n\n\n<p>Collins ve Porras birlikte i\u015f d\u00fcnyas\u0131 tarihinin en detayl\u0131 \u00e7al\u0131\u015fmalar\u0131ndan birini ger\u00e7ekle\u015ftirdiler.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Built to Last'tan 12 Temel \u00d6ng\u00f6r\u00fc<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">StoryShot #1. <strong>Saat Yap\u0131m\u0131 Zaman T\u00fcnelini Yeniyor<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXenbpEOEzKtfKCGgYlNpnAvKQkh9Wwbnfs442xfQB-qSqvy2t5N-R1e0f9EamLDfw4QvTV4xrSPhvuE9k6VrOpU2qLRz2krZRnk2Q5uHBksXpDD1jxmoTtKaUW08NuUiFwu7UmF?key=v-1_hB3mrKnWR9w0tAf8SQ\" alt=\"Sistem olu\u015fturmak ile sadece iyi bir lider olmak aras\u0131ndaki fark\u0131 g\u00f6steren Saat Kurma ve Zaman Tutma kar\u015f\u0131la\u015ft\u0131rmas\u0131\"\/><\/figure>\n\n\n\n<p>\u00c7o\u011fu giri\u015fimci piyasay\u0131 okuma konusunda harikad\u0131r. Bug\u00fcn i\u00e7in ak\u0131ll\u0131 kararlar al\u0131rlar. Ancak en iyi \u015firketler sadece harika liderlere sahip de\u011fildir. Yar\u0131n i\u00e7in harika liderler yaratacak sistemler kurarlar.<\/p>\n\n\n\n<p>Walt Disney'i d\u00fc\u015f\u00fcn\u00fcn. O sadece harika filmler yapmad\u0131. \u00d6l\u00fcm\u00fcnden onlarca y\u0131l sonra bile b\u00fcy\u00fcl\u00fc deneyimler yaratmaya devam eden bir \u015firket kurdu. Ayn\u0131 \u015fey Dave Packard ve Bill Hewlett i\u00e7in de ge\u00e7erli. Nesiller boyunca kararlara y\u00f6n veren bir k\u00fclt\u00fcr olan \"HP Way \"i yaratt\u0131lar.<\/p>\n\n\n\n<p><em>\"B\u00fcy\u00fck bir \u015firketin kurucusu bir mimar gibidir. Planlar olu\u015ftururlar ve kendileri \u00f6ld\u00fckten uzun s\u00fcre sonra da \u00e7al\u0131\u015facak sistemler in\u015fa ederler.\"<\/em><\/p>\n\n\n\n<p>\u0130\u015fte bu sizin i\u00e7in ne anlama geliyor: \"Ne yapmal\u0131y\u0131m?\" diye sormay\u0131 b\u0131rak\u0131n. \"Ne t\u00fcr bir \u015firket kurmak istiyorum?\" diye sormaya ba\u015flay\u0131n. Sadece karar vermeye de\u011fil, sistem olu\u015fturmaya odaklan\u0131n.<\/p>\n\n\n\n<p>Anahtar \u00e7\u0131kar\u0131m: Saati olu\u015fturun, sadece zaman\u0131 s\u00f6ylemeyin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>StoryShot #2: Temel De\u011ferler ve Ama\u00e7 Her \u015eeyi Y\u00f6nlendirir<\/strong><\/h3>\n\n\n\n<p>Her kal\u0131c\u0131 \u015firketin kalbinde iki \u015fey vard\u0131r: temel de\u011ferler ve temel ama\u00e7. Bunlar sadece duvardaki kelimeler de\u011fildir. Bunlar o kadar g\u00fc\u00e7l\u00fc inan\u00e7lard\u0131r ki, \u015firket kar\u0131na zarar verse bile onlar\u0131 korur.<\/p>\n\n\n\n<p>Johnson &amp; Johnson paraya mal olsa bile hastalara \u00f6ncelik verir. Tylenol \u015fi\u015feleri 1982 y\u0131l\u0131nda zehirlendi\u011finde, t\u00fcm \u015fi\u015feleri derhal ma\u011faza raflar\u0131ndan \u00e7ektiler. Bu onlara milyonlara mal oldu. Ancak itibarlar\u0131n\u0131 kurtard\u0131lar ve de\u011ferlerini eyleme d\u00f6kt\u00fcler.<\/p>\n\n\n\n<p>3M inovasyona o kadar de\u011fer veriyor ki, \u00e7al\u0131\u015fanlar\u0131n\u0131n zamanlar\u0131n\u0131n y\u00fczde 15'ini ki\u015fisel projelere harcamalar\u0131na izin veriyor. Bu sayede en b\u00fcy\u00fck ba\u015far\u0131lar\u0131ndan biri olan Post-it Notes ortaya \u00e7\u0131kt\u0131.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Temel De\u011fer \u00d6rnekleri:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>- Disney: \u0130nsanlar\u0131 mutlu edin<\/li>\n\n\n\n<li>- Merck: \u0130nsan ya\u015fam\u0131n\u0131 korumak ve iyile\u015ftirmek<\/li>\n\n\n\n<li>- Sony: Geli\u015fen teknolojinin keyfini ya\u015fay\u0131n<\/li>\n<\/ul>\n\n\n\n<p>\u0130\u015fte \u015fa\u015f\u0131rt\u0131c\u0131 k\u0131s\u0131m: De\u011ferlerinizin ne oldu\u011fu \u00f6nemli de\u011fildir. \u00d6nemli olan onlar\u0131n ger\u00e7ek olmas\u0131 ve zor oldu\u011funda onlara ba\u011fl\u0131 kalman\u0131zd\u0131r.<\/p>\n\n\n\n<p>Anahtar \u00e7\u0131kar\u0131m: Ger\u00e7ek de\u011ferlerinizi ve amac\u0131n\u0131z\u0131 bulun. Sonra her g\u00fcn onlara g\u00f6re ya\u015fay\u0131n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">StoryShot #3: <strong>B\u00fcy\u00fck T\u00fcyl\u00fc C\u00fcretkar Hedefler (BHAG'ler) Belirleyin<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcZN7T3jgvpVLIrXHEVvEPxW6ZiVScGhrctud2zjJcItiHdJP_gCpimXalpW2zxi0w6k7Ngs9a1W_aUg_rID-mu-N3sl13CRjO5IJCEmLaW0fEmt8YA3wAk9-HisjLTdyTzy6hf4Q?key=v-1_hB3mrKnWR9w0tAf8SQ\" alt=\"D\u00f6rt temel \u00f6zelli\u011fi g\u00f6steren BHAG \u00e7er\u00e7evesi: a\u00e7\u0131k ve ikna edici, 10-30 y\u0131ll\u0131k zaman \u00e7izelgesi, de\u011ferlerle uyumlu, esneklik gerektirir\"\/><\/figure>\n\n\n\n<p>D\u00fczenli hedefler k\u00fc\u00e7\u00fckt\u00fcr. BHAG'ler ise \u00e7ok b\u00fcy\u00fckt\u00fcr. Bunlar o kadar b\u00fcy\u00fck ve heyecan verici hedeflerdir ki \u015firketinizdeki herkes bu hedefler i\u00e7in heyecanlan\u0131r. Yol net olmasa bile.<\/p>\n\n\n\n<p>Boeing'in 1950'lerdeki BHAG'i ticari u\u00e7aklarda en b\u00fcy\u00fck oyuncu olmakt\u0131. O zamanlar a\u011f\u0131rl\u0131kl\u0131 olarak askeri u\u00e7aklar \u00fcretiyorlard\u0131. Douglas gibi \u015firketlerin \u00e7ok gerisindeydiler. Ancak bu cesur hedef t\u00fcm \u00e7abalar\u0131n\u0131 odaklad\u0131. Bug\u00fcn Boeing d\u00fcnyan\u0131n en b\u00fcy\u00fck u\u00e7ak \u00fcreticilerinden biri.<\/p>\n\n\n\n<p>Sony'nin BHAG'si daha da cesurdu. 1950'lerde \"Made in Japan\" ucuz ve k\u00f6t\u00fc \u00fcretim anlam\u0131na geliyordu. Sony bunu tamamen de\u011fi\u015ftirmek istedi. Japonya'n\u0131n d\u00fcnyadaki en kaliteli \u00fcr\u00fcnlerle tan\u0131nmas\u0131n\u0131 istiyorlard\u0131. O zamanlar bu imkans\u0131z g\u00f6r\u00fcn\u00fcyordu. \u015eimdi Sony gibi Japon markalar\u0131 \u00fcst\u00fcn kalite olarak g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0130yi Bir BHAG Ne Yapar:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>- A\u00e7\u0131k ve heyecan verici - herkes \"anl\u0131yor\"<\/li>\n\n\n\n<li>- Ula\u015f\u0131lmas\u0131 10-30 y\u0131l s\u00fcrer<\/li>\n\n\n\n<li>- Temel de\u011ferlerinize uygun<\/li>\n\n\n\n<li>- \u015eirketinizin esnemesini gerektirecek kadar b\u00fcy\u00fck<\/li>\n<\/ul>\n\n\n\n<p>Anahtar \u00e7\u0131kar\u0131m: Sizi ayn\u0131 anda hem korkutacak hem de heyecanland\u0131racak kadar b\u00fcy\u00fck hedefler belirleyin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">StoryShot #4: <strong>\u00d6z\u00fcn\u00fcz\u00fc Koruyun, Di\u011fer Her \u015eeyi De\u011fi\u015ftirin<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfFCDbCQ2LaVrKFfLfjKApKzfJyCVdo6auarMiezXKUMT01Iz4hgJDYt0CKHswhQaTPEOeEzWFDBhcQwYc6oSstqncUAj6cjztv7uyBjwydXwQO4FgYj_L3BH0IsLfMFpNlppCs5A?key=v-1_hB3mrKnWR9w0tAf8SQ\" alt=\"\u0130stikrar ve de\u011fi\u015fim aras\u0131ndaki dengeyi g\u00f6steren Preserve Core Stimulate Progress ill\u00fcstrasyonu\"\/><\/figure>\n\n\n\n<p>Bu bir bilmeceye benziyor. Nas\u0131l hem istikrarl\u0131 hem de s\u00fcrekli de\u011fi\u015fen olabilirsiniz? Ama en iyi \u015firketlerin yapt\u0131\u011f\u0131 tam da budur. Di\u011fer her \u015feyi de\u011fi\u015ftirirken temel inan\u00e7lar\u0131na s\u0131k\u0131 s\u0131k\u0131ya ba\u011fl\u0131 kal\u0131rlar.<\/p>\n\n\n\n<p>Johnson &amp; Johnson onlarca y\u0131ld\u0131r ayn\u0131 temel de\u011ferleri koruyor. Ancak k\u00fc\u00e7\u00fck bir ila\u00e7 \u015firketinden b\u00fcy\u00fck bir sa\u011fl\u0131k devine d\u00f6n\u00fc\u015ft\u00fcler. Yeni \u00fcr\u00fcnler, yeni pazarlar ve yeni \u00e7al\u0131\u015fma y\u00f6ntemleri eklediler. De\u011ferleri ayn\u0131 kald\u0131. Di\u011fer her \u015fey de\u011fi\u015fti.<\/p>\n\n\n\n<p>3M bir madencilik \u015firketi olarak ba\u015flad\u0131. \u015eimdi ise k\u00fcresel bir teknoloji \u015firketi. \u0130novasyona olan a\u015fklar\u0131n\u0131 korudular ancak t\u00fcm i\u015f modellerini bir\u00e7ok kez de\u011fi\u015ftirdiler.<\/p>\n\n\n\n<p><em>\"En uzun s\u00fcre ayakta kalan \u015firketler, temel ilkelerine en ba\u011fl\u0131 VE di\u011fer her \u015feyi de\u011fi\u015ftirmeye en istekli olanlard\u0131r.\"<\/em><\/p>\n\n\n\n<p>Bu, insanlar\u0131 nas\u0131l i\u015fe ald\u0131klar\u0131nda da ortaya \u00e7\u0131k\u0131yor. \u00d6nce k\u00fclt\u00fcr uyumu i\u00e7in i\u015fe al\u0131rlar, sonra beceriler i\u00e7in e\u011fitirler. De\u011ferleriyle uyu\u015fmayan k\u00e2rl\u0131 i\u015f kollar\u0131n\u0131 b\u0131rak\u0131rlar. Her zaman yeni beceriler geli\u015ftirirken k\u00fclt\u00fcrlerini g\u00fc\u00e7l\u00fc tutmak i\u00e7in i\u00e7eriden terfi ederler.<\/p>\n\n\n\n<p>Anahtar \u00e7\u0131kar\u0131m: De\u011ferleriniz i\u00e7in kaya olun, ancak y\u00f6ntemleriniz i\u00e7in su olun.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot #5: <strong>Bir\u00e7ok \u015eey Deneyin ve \u0130\u015fe Yarayanlar\u0131 Saklay\u0131n<\/strong><\/h2>\n\n\n\n<p>\u00c7o\u011fu \u015firket gelece\u011fi tahmin etmeye \u00e7al\u0131\u015f\u0131r. Her \u015feylerini b\u00fcy\u00fck bir stratejiye yat\u0131r\u0131rlar. Kal\u0131c\u0131 \u015firketler ise farkl\u0131 bir \u015fey yapar. Pek \u00e7ok k\u00fc\u00e7\u00fck deneme yapar ve i\u015fe yarayanlar\u0131 ellerinde tutarlar.<\/p>\n\n\n\n<p>Johnson &amp; Johnson hangi sa\u011fl\u0131k hizmeti fikirlerinin ba\u015far\u0131l\u0131 olaca\u011f\u0131n\u0131 tahmin etmeye \u00e7al\u0131\u015fmaz. Bunun yerine, bir\u00e7ok deneyin ger\u00e7ekle\u015febilece\u011fi ortamlar yarat\u0131yorlar. Sonra da gelecek vaat edenlere daha fazla para yat\u0131r\u0131yorlar. Bu sayede bebek \u00fcr\u00fcnlerinden t\u0131bbi cihazlara kadar her alanda \u00e7\u0131\u011f\u0131r a\u00e7t\u0131lar.<\/p>\n\n\n\n<p>3M, binlerce deneyinden hangisinin bir sonraki Post-it Note olaca\u011f\u0131n\u0131 bilmiyor. Ancak \u00e7\u0131\u011f\u0131r a\u00e7an fikirlerin ortaya \u00e7\u0131kabilece\u011fi ko\u015fullar\u0131 yarat\u0131yorlar. Y\u00fczde 15 zaman kural\u0131 say\u0131s\u0131z yenili\u011fe yol a\u00e7t\u0131.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Deney Zihniyeti:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>- Bir\u00e7ok k\u00fc\u00e7\u00fck test yap\u0131n, tek bir b\u00fcy\u00fck bahis de\u011fil<\/li>\n\n\n\n<li>- Ba\u015far\u0131s\u0131zl\u0131klardan h\u0131zla ders \u00e7\u0131kar\u0131n<\/li>\n\n\n\n<li>- \u0130\u015fe yarayan \u015feylere daha fazla kaynak ay\u0131r\u0131n<\/li>\n\n\n\n<li>- T\u00fcm deneylerde temel de\u011ferlerinize sad\u0131k kal\u0131n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeSrHdh1SprwpBTBVkADU9QpFdsamsppxJO7eXKtf93SPLX5KjM55Q7PRrWWgfCESIoDX05iKcuuWjZfenm9cpmlelCo3F9qhTAXvp3qGXdwfwSjQL3G8ktsu2aBj7iOwvoJWtFxg?key=v-1_hB3mrKnWR9w0tAf8SQ\" alt=\"Jim Collins&#039;in deney yapma ve bir\u00e7ok \u015feyi deneme hakk\u0131ndaki s\u00f6zleri\"\/><\/figure>\n\n\n\n<p>Bunun i\u00e7in ba\u015far\u0131s\u0131zl\u0131\u011fa farkl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131 gerekir. \u00c7o\u011fu \u015firkette ba\u015far\u0131s\u0131zl\u0131k sizi kovdurur. Kal\u0131c\u0131 \u015firketlerde ise ak\u0131ll\u0131 ba\u015far\u0131s\u0131zl\u0131k sizi terfi ettirir. H\u0131zl\u0131 de\u011fi\u015fen pazarlarda en h\u0131zl\u0131 adapte olan \u015firketlerin kazand\u0131\u011f\u0131n\u0131 bilirler. Uyum sa\u011flamak da yeni \u015feyler denemeyi gerektirir.<\/p>\n\n\n\n<p>Anahtar \u00e7\u0131kar\u0131m: Gelece\u011fi tahmin etmeye \u00e7al\u0131\u015fmay\u0131n. Ak\u0131ll\u0131 deneylerle gelece\u011fi yarat\u0131n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">StoryShot #6: <strong>Kendi Liderlerinizi Yeti\u015ftirin<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdcL2-mFB8SOdnoOPgZU0KtEnzCjHv5fr6xABWLGiCljC6zqfq3eciiAlQ6zxp41v6ok8SPQJSr6rUI7hjfvRdKnUxghOuIzl1qoY3Uy-aRYx7mrTQQLS1z4NSV3TkzZvJc8GTWsw?key=v-1_hB3mrKnWR9w0tAf8SQ\" alt=\"\u0130\u00e7eriden yeti\u015fen liderler ile d\u0131\u015far\u0131dan gelen liderler aras\u0131ndaki kar\u015f\u0131la\u015ft\u0131rma, i\u00e7eriden terfi etmenin faydalar\u0131n\u0131 g\u00f6stermektedir\"\/><\/figure>\n\n\n\n<p>\u0130\u015fte \u015fa\u015f\u0131rt\u0131c\u0131 bir ger\u00e7ek: Kal\u0131c\u0131 \u015firketlerin CEO'lar\u0131n\u0131 \u015firket i\u00e7inden terfi ettirme olas\u0131l\u0131\u011f\u0131 alt\u0131 kat daha fazlad\u0131r. Bu sadakatle ilgili de\u011fil. K\u00fclt\u00fcrlerini g\u00fc\u00e7l\u00fc tutmakla ilgili.<\/p>\n\n\n\n<p>\u015eirketin i\u00e7inde yeti\u015fen liderler, \u015firketin de\u011ferlerini derinden anlarlar. Yaz\u0131l\u0131 olmayan kurallar\u0131 bilirler. K\u00fclt\u00fcr taraf\u0131ndan \u015fekillendirilmi\u015flerdir ve gerekli de\u011fi\u015fiklikleri yaparken k\u00fclt\u00fcr\u00fc g\u00fc\u00e7l\u00fc tutabilirler.<\/p>\n\n\n\n<p>Ancak bu tesad\u00fcfen ger\u00e7ekle\u015fmiyor. Bu \u015firketler yetenek yeti\u015ftirmeye b\u00fcy\u00fck yat\u0131r\u0131m yap\u0131yor. Kurulu\u015flar\u0131 genelinde gelece\u011fin liderlerini bulmak ve e\u011fitmek i\u00e7in sistemler olu\u015fturuyorlar. \u0130nsanlara, onlar\u0131 karma\u015f\u0131k zorluklara haz\u0131rlayan farkl\u0131 deneyimler ya\u015fat\u0131yorlar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u0130\u00e7 Liderler Neden Daha \u0130yi \u00c7al\u0131\u015f\u0131r?<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>- \u015eirket k\u00fclt\u00fcr\u00fcn\u00fc derinlemesine anl\u0131yorlar<\/li>\n\n\n\n<li>- Neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 bilirler<\/li>\n\n\n\n<li>- De\u011ferleri korurken y\u00f6ntemleri de\u011fi\u015ftirebilirler<\/li>\n\n\n\n<li>- Bir mesaj g\u00f6nderiyorlar: \"Burada zirveye \u00e7\u0131kabilirsiniz\"<\/li>\n<\/ul>\n\n\n\n<p>Bunu, sorunlarla kar\u015f\u0131la\u015ft\u0131klar\u0131nda d\u0131\u015far\u0131dan liderler getiren \u015firketlerle kar\u015f\u0131la\u015ft\u0131r\u0131n. Bazen bu k\u0131sa vadede i\u015fe yarar. Ancak genellikle k\u00fclt\u00fcr\u00fc zay\u0131flat\u0131r ve uzun vadeli ba\u015far\u0131y\u0131 azalt\u0131r.<\/p>\n\n\n\n<p>Anahtar \u00e7\u0131kar\u0131m: Liderleri sadece bulmaya de\u011fil, onlar\u0131 yeti\u015ftirmeye de yat\u0131r\u0131m yap\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot #7: <strong>Yeterince \u0130yi Asla De\u011fildir<\/strong><\/h2>\n\n\n\n<p>Kal\u0131c\u0131 \u015firketler asla tatmin olmaz. Kazand\u0131klar\u0131nda bile, daha iyisini yapmak i\u00e7in zorlamaya devam ederler. Bu m\u00fckemmel olmakla ilgili de\u011fildir. A\u00e7 kalmakla ilgilidir.<\/p>\n\n\n\n<p>Boeing mevcut tasar\u0131mlardan memnun oldu\u011fu i\u00e7in harika u\u00e7aklar \u00fcretmiyor. Mevcut tasar\u0131mlardan asla memnun olmad\u0131klar\u0131 i\u00e7in harika u\u00e7aklar yap\u0131yorlar. Her zaman onlar\u0131 daha g\u00fcvenli, daha verimli ve m\u00fc\u015fteriler i\u00e7in daha iyi hale getirmeye \u00e7al\u0131\u015f\u0131rlar.<\/p>\n\n\n\n<p>Motorola'n\u0131n Alt\u0131 Sigma kalitesine y\u00f6nelmesi ba\u015far\u0131s\u0131zl\u0131ktan kaynaklanmad\u0131. Ba\u015far\u0131l\u0131 \u00fcr\u00fcnlerin bile \u00e7ok daha iyi olabilece\u011finin fark\u0131na var\u0131lmas\u0131ndan kaynakland\u0131. Bu iyile\u015ftirme d\u00fcrt\u00fcs\u00fc, onlarca y\u0131l s\u00fcren bir rekabet avantaj\u0131 haline geldi.<\/p>\n\n\n\n<p><em>\"Kal\u0131c\u0131 bir \u015firkette ama\u00e7 rahatl\u0131k de\u011fildir. Tembelli\u011fi \u00f6ld\u00fcrmek ve d\u0131\u015f d\u00fcnya zorlamadan \u00f6nce geli\u015fmeyi sa\u011flamak i\u00e7in rahats\u0131zl\u0131k yarat\u0131rlar.\"<\/em><\/p>\n\n\n\n<p>\u00d6nemli olan, iyile\u015ftirmeyi k\u00fclt\u00fcr\u00fcn\u00fcz\u00fcn bir par\u00e7as\u0131 haline getirmektir. Bu, bireysel liderlere ba\u011fl\u0131 olamaz. Daha iyi olmak i\u00e7in sistemlere, \u00f6d\u00fcllere ve k\u00fclt\u00fcrel normlara ihtiyac\u0131n\u0131z var.<\/p>\n\n\n\n<p>Anahtar \u00e7\u0131kar\u0131m: \"Yeterince iyi\" olmay\u0131 hedefiniz de\u011fil, d\u00fc\u015fman\u0131n\u0131z haline getirin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">StoryShot #8: <strong>K\u00fclt Benzeri K\u00fclt\u00fcrler Yarat\u0131n<\/strong><\/h3>\n\n\n\n<p>Endi\u015felenmeyin - ger\u00e7ek tarikatlardan bahsetmiyoruz. O kadar g\u00fc\u00e7l\u00fc ve net k\u00fclt\u00fcrlerden bahsediyoruz ki, insanlar ya orada \u00e7al\u0131\u015fmay\u0131 seviyor ya da uymad\u0131klar\u0131n\u0131 hemen anl\u0131yorlar.<\/p>\n\n\n\n<p>Nordstrom'un m\u00fc\u015fteri hizmetleri k\u00fclt\u00fcr\u00fc o kadar g\u00fc\u00e7l\u00fc ki m\u00fc\u015fterilere yard\u0131m etmeyi seven insanlar\u0131 kendine \u00e7ekiyor. Ancak hizmeti \u00f6nemsemeyen insanlara da ba\u015fka bir yerde \u00e7al\u0131\u015fmalar\u0131 gerekti\u011fini hemen g\u00f6steriyor. Disney'in k\u00fclt\u00fcr\u00fc sihir yaratmaya o kadar odaklan\u0131yor ki, her \u00e7al\u0131\u015fan\u0131n i\u015fi hakk\u0131ndaki d\u00fc\u015f\u00fcncelerini \u015fekillendiriyor.<\/p>\n\n\n\n<p>Bu k\u00fclt\u00fcrler birka\u00e7 \u00f6nemli \u015fey yapar. \u015eirketin temel de\u011ferlerini herkesin anlamas\u0131n\u0131 ve bunlara g\u00f6re ya\u015famas\u0131n\u0131 sa\u011flayarak canl\u0131 tutarlar. Ayn\u0131 inan\u00e7lar\u0131 payla\u015fan insanlar aras\u0131nda g\u00fc\u00e7l\u00fc ba\u011flar olu\u015ftururlar. Ve do\u011fru insanlar\u0131 \u00e7ekerek ve yanl\u0131\u015f insanlar\u0131 ayr\u0131lmaya te\u015fvik ederek filtre g\u00f6revi g\u00f6r\u00fcrler.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>G\u00fc\u00e7l\u00fc Bir K\u00fclt\u00fcr\u00fcn \u0130\u015faretleri:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>- \u0130nsanlar orada \u00e7al\u0131\u015fmay\u0131 ya seviyor ya da nefret ediyor<\/li>\n\n\n\n<li>- De\u011ferler sadece b\u00fcy\u00fck kararlara de\u011fil, g\u00fcnl\u00fck kararlara da rehberlik eder<\/li>\n\n\n\n<li>- Yeni \u00e7al\u0131\u015fanlar \"burada i\u015fleri nas\u0131l yapt\u0131\u011f\u0131m\u0131z\u0131\" \u00f6\u011freniyor<\/li>\n\n\n\n<li>- K\u00fclt\u00fcr, liderlik de\u011fi\u015fikliklerini atlat\u0131r<\/li>\n<\/ul>\n\n\n\n<p>Bu t\u00fcr bir k\u00fclt\u00fcr yaratmak, de\u011ferleriniz konusunda net olmay\u0131 ve tutarl\u0131 bir \u015fekilde onlara g\u00f6re ya\u015famay\u0131 gerektirir. De\u011ferleri sadece ofis duvarlar\u0131na asamazs\u0131n\u0131z. Onlar\u0131 i\u015fe al\u0131mlar\u0131n\u0131za, \u00f6d\u00fcllendirmelerinize ve g\u00fcnl\u00fck kararlar\u0131n\u0131za dahil etmelisiniz.<\/p>\n\n\n\n<p>Anahtar \u00e7\u0131kar\u0131m: \u00d6yle g\u00fc\u00e7l\u00fc bir k\u00fclt\u00fcr olu\u015fturun ki do\u011fru ki\u015fileri cezbetsin ve yanl\u0131\u015f ki\u015fileri itsin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot #<strong>9<\/strong>: <strong>G\u00fc\u00e7l\u00fc Ba\u015flay\u0131n, M\u00fckemmel De\u011fil<\/strong><\/h2>\n\n\n\n<p>\u0130\u015fte sizi \u015fa\u015f\u0131rtabilecek bir \u015fey: Kal\u0131c\u0131 \u015firketlerin \u00e7o\u011fu \u00e7\u0131\u011f\u0131r a\u00e7an fikirlerle ba\u015flamad\u0131. G\u00fc\u00e7l\u00fc temellerle ba\u015flad\u0131lar ve harika fikirleri daha sonra buldular.<\/p>\n\n\n\n<p>Disney Mickey Mouse ile ba\u015flamad\u0131. Walt Disney ve karde\u015fi kalite ve hayal g\u00fcc\u00fcyle ilgili g\u00fc\u00e7l\u00fc de\u011ferlerle ba\u015flad\u0131lar. Mickey Mouse daha sonra geldi. HP harika \u00fcr\u00fcnlerle ba\u015flamad\u0131. Bill Hewlett ve Dave Packard inovasyon ve insanlara sayg\u0131 konusunda b\u00fcy\u00fck de\u011ferlerle ba\u015flad\u0131lar. Ard\u0131ndan harika \u00fcr\u00fcnler geldi.<\/p>\n\n\n\n<p>Bu, \u00e7o\u011fu giri\u015fimcinin d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcn tam tersidir. \u00d6nce m\u00fckemmel bir \u00fcr\u00fcn ya da hizmete ihtiya\u00e7lar\u0131 oldu\u011funa inan\u0131rlar. Ancak ara\u015ft\u0131rmalar, \u00f6ncelikle m\u00fckemmel de\u011ferlere ve amaca sahip olman\u0131n daha \u00f6nemli oldu\u011funu g\u00f6steriyor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00d6nce Buna Odaklan\u0131n:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>- Neye g\u00fc\u00e7l\u00fc bir \u015fekilde inan\u0131yorsunuz?<\/li>\n\n\n\n<li>- Para kazanman\u0131n \u00f6tesinde var olma nedeniniz nedir?<\/li>\n\n\n\n<li>- Ne t\u00fcr bir k\u00fclt\u00fcr yaratmak istiyorsunuz?<\/li>\n\n\n\n<li>- Kararlar\u0131n\u0131za hangi de\u011ferler rehberlik edecek?<\/li>\n<\/ul>\n\n\n\n<p>G\u00fc\u00e7l\u00fc temellere sahip oldu\u011funuzda, \u00fcr\u00fcn ve hizmetleri deneyebilirsiniz. Farkl\u0131 pazarlar ve stratejiler deneyebilirsiniz. Ancak zay\u0131f temellerle ba\u015flarsan\u0131z, harika fikirler bile sizi uzun vadede kurtarmayacakt\u0131r.<\/p>\n\n\n\n<p>Anahtar \u00e7\u0131kar\u0131m: \u00d6nce temelinizi olu\u015fturun, sonra servetinizi in\u015fa edin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">StoryShot #10: <strong>VE D\u00fc\u015f\u00fcnme, VEYA D\u00fc\u015f\u00fcnme De\u011fil<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>\u00c7o\u011fu insan VEYA terimleriyle d\u00fc\u015f\u00fcn\u00fcr. \u0130stikrarl\u0131 VEYA de\u011fi\u015fken olabilirsiniz. K\u00e2ra ya da amaca odaklanabilirsiniz. Muhafazakar ya da agresif olabilirsiniz. Kal\u0131c\u0131 \u015firketler VE terimleriyle d\u00fc\u015f\u00fcn\u00fcr.<\/p>\n\n\n\n<p>\u0130stikrarl\u0131 VE de\u011fi\u015fkendirler. K\u00e2ra VE amaca odaklan\u0131rlar. De\u011ferleri konusunda muhafazak\u00e2r VE y\u00f6ntemleri konusunda agresiftirler. Bu \"VE\" d\u00fc\u015f\u00fcncesi, di\u011fer \u015firketleri yakalayan tuzaklardan ka\u00e7\u0131nmalar\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<p>Collins ve Porras buna \"VE'nin Dehas\u0131\" diyor. G\u00f6r\u00fcn\u00fc\u015fte birbirine z\u0131t olan iki fikri ayn\u0131 anda bir arada tutma ve her ikisinin de i\u015fe yaramas\u0131n\u0131 sa\u011flama becerisidir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>VE D\u00fc\u015f\u00fcnme \u00d6rnekleri:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>- Ama\u00e7 VE k\u00e2r<\/li>\n\n\n\n<li>- \u0130stikrar VE de\u011fi\u015fim<\/li>\n\n\n\n<li>- Muhafazakar \u00e7ekirdek VE agresif b\u00fcy\u00fcme<\/li>\n\n\n\n<li>- Bireysel m\u00fckemmellik VE ekip \u00e7al\u0131\u015fmas\u0131<\/li>\n<\/ul>\n\n\n\n<p>Bu pratik gerektirir. Beynimiz basit ya\/ya da se\u00e7eneklerini sever. Ancak i\u015f hayat\u0131 ve ya\u015fam karma\u015f\u0131kt\u0131r. En iyi \u00e7\u00f6z\u00fcmler genellikle istedi\u011finiz her iki \u015feye de sahip olman\u0131n yollar\u0131n\u0131 bulmaktan gelir, aralar\u0131nda se\u00e7im yapmaktan de\u011fil.<\/p>\n\n\n\n<p>Anahtar \u00e7\u0131kar\u0131m: \u0130yi \u015feyler aras\u0131nda se\u00e7im yapmay\u0131 b\u0131rak\u0131n. \u0130kisine de sahip olman\u0131n yollar\u0131n\u0131 bulun.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">StoryShot #11: <strong>Mimarl\u0131k Gibi B\u00fcy\u00fck Kararlar Al\u0131n<\/strong><\/h3>\n\n\n\n<p>Mimarlar binalar\u0131 tasarlarken sadece bug\u00fcn\u00fc d\u00fc\u015f\u00fcnmezler. Binan\u0131n onlarca y\u0131l boyunca nas\u0131l \u00e7al\u0131\u015faca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrler. \u0130htiya\u00e7lardaki, teknolojideki ve kullan\u0131mdaki de\u011fi\u015fiklikleri planlarlar. Kal\u0131c\u0131 \u015firketler de ayn\u0131 \u015fekilde karar verirler.<\/p>\n\n\n\n<p>Her \u00f6nemli karar basit bir soruyla test edilir: \"Bu, kal\u0131c\u0131 bir \u015fey in\u015fa etmemize yard\u0131mc\u0131 olacak m\u0131?\" Bu, uzun vadeli g\u00fc\u00e7 i\u00e7in k\u0131sa vadeli k\u00e2rlardan vazge\u00e7mek anlam\u0131na gelebilir. Y\u0131llarca kar\u015f\u0131l\u0131\u011f\u0131n\u0131 alamayaca\u011f\u0131m\u0131z insanlara ve sistemlere yat\u0131r\u0131m yapmak anlam\u0131na gelebilir.<\/p>\n\n\n\n<p>IBM'in, \u00e7o\u011fu insan daha \u00f6nce hi\u00e7 bilgisayar g\u00f6rmemi\u015fken bilgisayar \u00fczerine bahis oynama karar\u0131 mimari bir d\u00fc\u015f\u00fcnceydi. Disney'in filmleriyle tan\u0131n\u0131rken tema parklar\u0131 yaratma tercihi mimari d\u00fc\u015f\u00fcnceydi. Bu kararlar t\u00fcm end\u00fcstrileri \u015fekillendirdi.<\/p>\n\n\n\n<p><em>\"Bir mimar gibi d\u00fc\u015f\u00fcn\u00fcn, dekorat\u00f6r gibi de\u011fil. Sadece bug\u00fcn iyi g\u00f6r\u00fcnmesi i\u00e7in de\u011fil, uzun vadeli in\u015fa edin.\"<\/em><\/p>\n\n\n\n<p>Bu da farkl\u0131 sorular sormak anlam\u0131na gelir. \"Bu \u00e7eyrekte ne para kazand\u0131racak?\" yerine \"\u00d6n\u00fcm\u00fczdeki on y\u0131l i\u00e7in kapasitemizi ne geli\u015ftirecek?\" diye sorun. \"M\u00fc\u015fteriler bug\u00fcn ne istiyor?\" yerine \"M\u00fc\u015fterilerle sonsuza kadar nas\u0131l bir ili\u015fki istiyoruz?\" diye sorun.<\/p>\n\n\n\n<p>Anahtar \u00e7\u0131kar\u0131m: Sadece bug\u00fcn\u00fcn\u00fcz\u00fc de\u011fil, gelece\u011finizi in\u015fa edecek kararlar verin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">StoryShot #12: <strong>Ba\u015far\u0131 B\u00fcy\u00fckl\u00fc\u011f\u00fcn D\u00fc\u015fman\u0131d\u0131r<\/strong><\/h3>\n\n\n\n<p>Bu belki de en \u00f6nemli i\u00e7g\u00f6r\u00fc olabilir. Ba\u015far\u0131 b\u00fcy\u00fck \u015firketleri \u00f6ld\u00fcrebilir. \u015eirketler kazanmaya ba\u015flad\u0131klar\u0131nda genellikle rahatlarlar. Kendilerini ilk etapta ba\u015far\u0131l\u0131 k\u0131lan \u015feyleri yapmay\u0131 b\u0131rak\u0131rlar.<\/p>\n\n\n\n<p>Kal\u0131c\u0131 \u015firketler bu tuzakla sava\u015f\u0131r. Ba\u015far\u0131y\u0131 rahatlamak i\u00e7in bir neden olarak de\u011fil, daha fazla geli\u015fme i\u00e7in yak\u0131t olarak kullan\u0131rlar. Onlar\u0131 buraya getiren \u015feyin oraya g\u00f6t\u00fcrmeyece\u011fini bilirler. Onlar\u0131 ba\u015far\u0131l\u0131 k\u0131lan a\u00e7l\u0131klar\u0131n\u0131 korurlar.<\/p>\n\n\n\n<p>Sony, Walkman devle\u015fti\u011finde yenilik yapmay\u0131 b\u0131rakmad\u0131. Yeni teknolojileri zorlamaya devam ettiler. 3M ilk ba\u015far\u0131l\u0131 \u00fcr\u00fcnlerini buldu\u011funda deney yapmay\u0131 b\u0131rakmad\u0131. Ba\u015far\u0131lar\u0131n\u0131 daha fazla deneyi finanse etmek i\u00e7in kulland\u0131lar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ba\u015far\u0131 Hastal\u0131\u011f\u0131yla Nas\u0131l M\u00fccadele Edilir?<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>- Kazan\u0131mlar\u0131 kutlay\u0131n, sonra i\u015finize d\u00f6n\u00fcn<\/li>\n\n\n\n<li>- K\u00e2rlar\u0131 gelecekteki yeteneklere yat\u0131r\u0131m yapmak i\u00e7in kullan\u0131n<\/li>\n\n\n\n<li>- \u0130yile\u015ftirmenin yollar\u0131n\u0131 aramaya devam edin<\/li>\n\n\n\n<li>- Asla \"ba\u015fard\u0131\u011f\u0131n\u0131z\u0131\" varsaymay\u0131n<\/li>\n<\/ul>\n\n\n\n<p>Uzun \u00f6m\u00fcrl\u00fc olan \u015firketler, ba\u015far\u0131y\u0131 bir son de\u011fil, bir ba\u015flang\u0131\u00e7 olarak g\u00f6ren \u015firketlerdir. Sporda oldu\u011fu gibi i\u015f d\u00fcnyas\u0131nda da bir kez kazanman\u0131n sonsuza kadar kazanmay\u0131 garanti etmedi\u011fini bilirler.<\/p>\n\n\n\n<p>Anahtar \u00e7\u0131kar\u0131m: Ba\u015far\u0131y\u0131 dinlenmek i\u00e7in de\u011fil, daha fazla b\u00fcy\u00fcmek i\u00e7in bir temel olarak kullan\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Her Yerde Kullanabilece\u011finiz Zihinsel Modeller<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Temel Testi<\/strong><\/h3>\n\n\n\n<p>B\u00fcy\u00fck bir karar almadan \u00f6nce \u015funu sorun: \"Bu, temelimizi g\u00fc\u00e7lendiriyor mu yoksa sadece bug\u00fcn iyi g\u00f6r\u00fcn\u00fcyor mu?\"<\/p>\n\n\n\n<p>Bunun i\u00e7in kullan\u0131n: Kariyer se\u00e7imleri, yat\u0131r\u0131mlar, ili\u015fki kararlar\u0131<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AND \u00c7er\u00e7evesi<\/strong><\/h3>\n\n\n\n<p>VEYA se\u00e7enekleriyle kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131zda, VE \u00e7\u00f6z\u00fcmleri aray\u0131n. \u0130stedi\u011finiz iki \u015feye de nas\u0131l sahip olabilirsiniz?<\/p>\n\n\n\n<p>Bunun i\u00e7in kullan\u0131n: \u0130\u015f-ya\u015fam dengesi, i\u015f stratejisi, ki\u015fisel hedefler<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Saat Kurma Zihniyeti<\/strong><\/h3>\n\n\n\n<p>Sadece i\u015fi kendiniz yapmaya de\u011fil, siz olmadan da \u00e7al\u0131\u015fan sistemler yaratmaya odaklan\u0131n.<\/p>\n\n\n\n<p>Bunu \u015funun i\u00e7in kullan\u0131n: Liderlik, ebeveynlik, ekip olu\u015fturma, ki\u015fisel \u00fcretkenlik<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Eylem Plan\u0131n\u0131z<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bug\u00fcn (10 dakika)<\/strong><\/h3>\n\n\n\n<p>Temel de\u011ferlerinizi yaz\u0131n. Paran\u0131za veya zaman\u0131n\u0131za mal olsa bile ba\u011fl\u0131 kalaca\u011f\u0131n\u0131z kadar g\u00fc\u00e7l\u00fc bir \u015fekilde neye inan\u0131yorsunuz?<\/p>\n\n\n\n<p>Bu sizin temeliniz. Di\u011fer her \u015fey bunun \u00fczerine in\u015fa edilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bu Hafta (15 dakika)<\/strong><\/h3>\n\n\n\n<p>Yapt\u0131\u011f\u0131n\u0131z bir g\u00f6rev yerine kurabilece\u011finiz bir sistem belirleyin. G\u00fcnl\u00fck girdileriniz olmadan \u00e7al\u0131\u015fan bir s\u00fcreci nas\u0131l yaratabilirsiniz?<\/p>\n\n\n\n<p>Bir saat kurucusu gibi d\u00fc\u015f\u00fcnmeye ba\u015flay\u0131n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Devam Eden Uygulama<\/strong><\/h3>\n\n\n\n<p>Her \u00f6nemli karardan \u00f6nce \u015funu sorun: \"Bu benim temel de\u011ferlerime uygun mu VE kal\u0131c\u0131 bir \u015fey in\u015fa etmeme yard\u0131mc\u0131 olacak m\u0131?\"<\/p>\n\n\n\n<p>Bunu varsay\u0131lan karar verme filtreniz yap\u0131n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bunu bir d\u00fc\u015f\u00fcn:<\/strong><\/h3>\n\n\n\n<p>Daha kal\u0131c\u0131 olmas\u0131 i\u00e7in i\u015finiz veya hayat\u0131n\u0131zla ilgili tek bir \u015feyi de\u011fi\u015ftirebilecek olsayd\u0131n\u0131z, bu ne olurdu?<\/p>\n\n\n\n<p>D\u00fc\u015f\u00fcncelerinizi sosyal medyada bizimle payla\u015f\u0131n @StoryShots - bu fikirlerin sizin durumunuza nas\u0131l uyguland\u0131\u011f\u0131n\u0131 duymak isteriz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nihai \u00d6zet ve De\u011ferlendirme<\/strong><\/h2>\n\n\n\n<p>Built to Last i\u015f ve ya\u015famda ba\u015far\u0131 hakk\u0131ndaki d\u00fc\u015f\u00fcncelerimizi de\u011fi\u015ftiriyor. B\u00fcy\u00fck liderlere veya m\u00fckemmel \u00fcr\u00fcnlere odaklanmak yerine, bize b\u00fcy\u00fck sistemlerin ve g\u00fc\u00e7l\u00fc de\u011ferlerin kal\u0131c\u0131 ba\u015far\u0131 yaratt\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n\n\n\n<p>Collins ve Porras'\u0131n inceledi\u011fi 18 \u015firket m\u00fckemmel olduklar\u0131 i\u00e7in ba\u015far\u0131l\u0131 olmad\u0131. Ba\u015far\u0131l\u0131 oldular \u00e7\u00fcnk\u00fc g\u00fc\u00e7l\u00fc temeller in\u015fa ettiler ve geli\u015fmeyi asla b\u0131rakmad\u0131lar. De\u011ferlerini her g\u00fcn ya\u015fayan k\u00fclt\u00fcrler yaratt\u0131lar. O kadar b\u00fcy\u00fck hedefler belirlediler ki herkesi esnetmek i\u00e7in ilham verdiler.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Temel Mesaj:<\/strong><\/h3>\n\n\n\n<p>Sadece bug\u00fcn i\u015fe yarayan bir \u015fey de\u011fil, kal\u0131c\u0131 bir \u015fey in\u015fa etmeye odaklan\u0131n. Neyi savundu\u011funuz konusunda net olun, ard\u0131ndan bu de\u011ferleri g\u00fcnl\u00fck eylemlere d\u00f6n\u00fc\u015ft\u00fcrecek sistemler olu\u015fturun.<\/p>\n\n\n\n<p>Bu fikirler ister bir Fortune 500 \u015firketini y\u00f6netiyor olun ister kariyerinize yeni ba\u015fl\u0131yor olun i\u015fe yarar. \u0130lkeler ayn\u0131d\u0131r: de\u011ferlerinizi bilin, sistemler kurun, geli\u015fmeyi asla b\u0131rakmay\u0131n ve uzun vadeli d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n<p>En \u00f6nemlisi de: Sahip olduklar\u0131n\u0131zla oldu\u011funuz yerden ba\u015flay\u0131n. Kal\u0131c\u0131 bir \u015fey in\u015fa etmeye ba\u015flamak i\u00e7in m\u00fckemmel olman\u0131za gerek yok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Referanslar<\/strong><\/h2>\n\n\n\n<p>Collins, Jim, ve Jerry I. Porras. <em>Kal\u0131c\u0131 Olmak \u0130\u00e7in \u0130n\u015fa Edildi: Vizyoner \u015eirketlerin Ba\u015far\u0131l\u0131 Al\u0131\u015fkanl\u0131klar\u0131<\/em>. New York: HarperBusiness, 1994.<\/p>\n\n\n\n<p>Stanford Graduate School of Business'ta y\u00fcr\u00fct\u00fclen \u00f6zg\u00fcn ara\u015ft\u0131rma (1988-1994)<\/p>\n\n\n\n<p>Kamu kay\u0131tlar\u0131 ve \u015firket ge\u00e7mi\u015flerinden elde edilen \u015firket verileri ve \u00f6rnekleri<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Daha Fazla Bilgi Edinmek \u0130ster misiniz?<\/strong><\/h2>\n\n\n\n<p>Built to Last kitab\u0131ndaki temel bilgileri 15 dakikada \u00f6\u011frendiniz. Ancak kitab\u0131n tamam\u0131nda ke\u015ffedilecek \u00e7ok daha fazla \u015fey var.<\/p>\n\n\n\n<p>\ud83d\udcf1 Daha fazla kitap \u00f6zeti i\u00e7in StoryShots uygulamas\u0131n\u0131 edinin<\/p>\n\n\n\n<p>\ud83d\udcd6 PDF \u00f6zetinin tamam\u0131n\u0131 indirin<\/p>\n\n\n\n<p>\ud83c\udfa7 Sesli kitap versiyonunu dinleyin<\/p>\n\n\n\n<p>Bu \u00f6zeti ekibinizle payla\u015f\u0131n ve kal\u0131c\u0131 bir \u015feyler in\u015fa etmeye ba\u015flay\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>StoryShots'tan Sevece\u011finiz \u0130lgili Sesli Kitap \u00d6zetleri<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jim Collins Koleksiyonu<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/good-to-great-summary\/\" data-type=\"post\" data-id=\"633\">\u0130yiden M\u00fckemmele<\/a><\/strong><\/h3>\n\n\n\n<p>Bu s\u0131\u00e7ramay\u0131 yapan \u015firketleri yapamayanlardan ay\u0131ran nedir?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/great-by-choice-summary\/\" data-type=\"link\" data-id=\"https:\/\/www.getstoryshots.com\/books\/great-by-choice-summary\/\">Se\u00e7imle Harika<\/a><\/strong><\/h3>\n\n\n\n<p>Nas\u0131l oluyor da baz\u0131 \u015firketler kaos i\u00e7inde ba\u015far\u0131l\u0131 olurken di\u011ferleri par\u00e7alan\u0131yor?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Liderlik ve Kurum K\u00fclt\u00fcr\u00fc<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/the-culture-code-summary\/\" data-type=\"post\" data-id=\"3292\">K\u00fclt\u00fcr Kodu<\/a><\/strong><\/h3>\n\n\n\n<p>Ekiplerin bir arada kalmas\u0131n\u0131 ve ba\u015far\u0131l\u0131 olmas\u0131n\u0131 sa\u011flayan nedir?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/leaders-eat-last-summary\/\" data-type=\"post\" data-id=\"88164\">Liderler En Son Yemek Yer<\/a><\/strong><\/h3>\n\n\n\n<p>B\u00fcy\u00fck liderler ekipleri i\u00e7in neleri feda eder?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/the-five-dysfunctions-of-a-team-summary\/\" data-type=\"post\" data-id=\"2899\">Bir Ekibin Be\u015f \u0130\u015flevsizli\u011fi<\/a><\/strong><\/h3>\n\n\n\n<p>T\u00fcm do\u011fru insanlara sahip olmalar\u0131na ra\u011fmen ekipler neden ba\u015far\u0131s\u0131z olur?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0130\u015f Stratejisi ve \u0130novasyon<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/the-innovators-dilemma-summary\/\" data-type=\"post\" data-id=\"228\">Yenilik\u00e7inin \u0130kilemi<\/a><\/strong><\/h3>\n\n\n\n<p>Teknoloji de\u011fi\u015fti\u011finde ba\u015far\u0131l\u0131 \u015firketler neden ba\u015far\u0131s\u0131z oluyor?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/blue-ocean-strategy-summary\/\" data-type=\"post\" data-id=\"217\">Mavi Okyanus Stratejisi<\/a><\/strong><\/h3>\n\n\n\n<p>Ac\u0131mas\u0131z rekabetten nas\u0131l ka\u00e7ars\u0131n\u0131z?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/the-lean-startup-summary\/\" data-type=\"post\" data-id=\"146\">Yal\u0131n Ba\u015flang\u0131\u00e7<\/a><\/strong><\/h3>\n\n\n\n<p>Zaman ve para harcamadan nas\u0131l i\u015f kurars\u0131n\u0131z?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ki\u015fisel Geli\u015fim &amp; Zihniyet<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/the-magic-of-thinking-big-summary\/\" data-type=\"post\" data-id=\"895\">B\u00fcy\u00fck D\u00fc\u015f\u00fcnmenin B\u00fcy\u00fcs\u00fc<\/a><\/strong><\/h3>\n\n\n\n<p>D\u00fc\u015f\u00fcncelerinizi de\u011fi\u015ftirmek ger\u00e7ekli\u011finizi nas\u0131l de\u011fi\u015ftirir?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>De\u011fi\u015fim Y\u00f6netimi<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/switch-summary\/\" data-type=\"post\" data-id=\"5227\">Anahtar<\/a><\/strong><\/h3>\n\n\n\n<p>De\u011fi\u015fim neden bu kadar zor ve bunu nas\u0131l kolayla\u015ft\u0131rabilirsiniz?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.getstoryshots.com\/tr\/books\/who-moved-my-cheese-summary\/\" data-type=\"post\" data-id=\"88886\">Peynirimi kim ta\u015f\u0131d\u0131?<\/a><\/strong><\/h3>\n\n\n\n<p>Hayat\u0131n\u0131zdaki beklenmedik de\u011fi\u015fikliklerle nas\u0131l ba\u015fa \u00e7\u0131k\u0131yorsunuz?<\/p>","protected":false},"excerpt":{"rendered":"<p>Built to Last: Successful Habits of Visionary Companies Tam \u00d6zet - \u015eirketlerin On Y\u0131llar Boyunca Ba\u015far\u0131l\u0131 Olmas\u0131n\u0131 Sa\u011flayan \u015eeyleri \u00d6\u011frenin Yazan: Jim Collins ve Jerry I. Porras Hayat me\u015fguld\u00fcr. \u0130\u015fler birikir. D\u00fcnyan\u0131n en iyi i\u015f kitaplar\u0131ndan bir \u015feyler \u00f6\u011frenmek istiyorsunuz ama hepsini okuyacak vaktiniz yok. \u0130\u015fte bu y\u00fczden bu kitab\u0131 yaratt\u0131k...<\/p>","protected":false},"author":13,"featured_media":98345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[4504,4501,4479,4498],"tags":[],"class_list":["post-88131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-entrepreneurship","category-leadership","category-management-2"],"acf":[],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"taxonomy_info":{"category":[{"value":4504,"label":"Business &amp; Economics"},{"value":4501,"label":"Entrepreneurship"},{"value":4479,"label":"Leadership"},{"value":4498,"label":"Management"}]},"featured_image_src_large":["https:\/\/www.getstoryshots.com\/wp-content\/uploads\/built_to_last_wordpress_lato-1024x571.png",1024,571,true],"author_info":{"display_name":"Team StoryShots","author_link":"https:\/\/www.getstoryshots.com\/tr\/books\/author\/fuzr6koxtahlfjcigcjjuadpexy2\/"},"comment_info":0,"category_info":[{"term_id":4504,"name":"Business &amp; Economics","slug":"business","term_group":0,"term_taxonomy_id":4504,"taxonomy":"category","description":"","parent":0,"count":57,"filter":"raw","cat_ID":4504,"category_count":57,"category_description":"","cat_name":"Business &amp; Economics","category_nicename":"business","category_parent":0},{"term_id":4501,"name":"Entrepreneurship","slug":"entrepreneurship","term_group":0,"term_taxonomy_id":4501,"taxonomy":"category","description":"","parent":0,"count":68,"filter":"raw","cat_ID":4501,"category_count":68,"category_description":"","cat_name":"Entrepreneurship","category_nicename":"entrepreneurship","category_parent":0},{"term_id":4479,"name":"Leadership","slug":"leadership","term_group":0,"term_taxonomy_id":4479,"taxonomy":"category","description":"","parent":0,"count":83,"filter":"raw","cat_ID":4479,"category_count":83,"category_description":"","cat_name":"Leadership","category_nicename":"leadership","category_parent":0},{"term_id":4498,"name":"Management","slug":"management-2","term_group":0,"term_taxonomy_id":4498,"taxonomy":"category","description":"","parent":0,"count":62,"filter":"raw","cat_ID":4498,"category_count":62,"category_description":"","cat_name":"Management","category_nicename":"management-2","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/posts\/88131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/comments?post=88131"}],"version-history":[{"count":13,"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/posts\/88131\/revisions"}],"predecessor-version":[{"id":97983,"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/posts\/88131\/revisions\/97983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/media\/98345"}],"wp:attachment":[{"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/media?parent=88131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/categories?post=88131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/tags?post=88131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}