{"id":98057,"date":"2025-10-15T14:08:36","date_gmt":"2025-10-15T14:08:36","guid":{"rendered":"https:\/\/www.getstoryshots.com\/?p=98057"},"modified":"2025-10-21T18:12:14","modified_gmt":"2025-10-21T18:12:14","slug":"the-diary-of-a-ceo-summary","status":"publish","type":"post","link":"https:\/\/www.getstoryshots.com\/tr\/books\/the-diary-of-a-ceo-summary\/","title":{"rendered":"Bir CEO'nun G\u00fcnl\u00fc\u011f\u00fc \u00d6zet - Steven Bartlett'in 33 Ba\u015far\u0131 Yasas\u0131 A\u00e7\u0131klamas\u0131"},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"6LdNiEMC790fVJcz2IBeYrFwvUnK5AQm\"><iframe title=\"Steven Bartlett&#039;ten Bir CEO&#039;nun G\u00fcnl\u00fc\u011f\u00fc | Animasyonlu Kitap \u00d6zeti\" width=\"720\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/vJsMA7tLl4Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>\u015eunu hayal edin: 18 ya\u015f\u0131ndas\u0131n\u0131z, be\u015f paras\u0131zs\u0131n\u0131z ve herkes \u00fcniversiteyi b\u0131rakt\u0131\u011f\u0131n\u0131z i\u00e7in deli oldu\u011funuzu d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n\n\n\n<p>Dokuz y\u0131l ileri sar\u0131n - milyonlar kazan\u0131yorsunuz, d\u00fcnyan\u0131n en ba\u015far\u0131l\u0131 insanlar\u0131n\u0131n kar\u015f\u0131s\u0131nda oturuyorsunuz ve onlar da sizinle en derin s\u0131rlar\u0131n\u0131 payla\u015f\u0131yorlar.<\/p>\n\n\n\n<p>Bu Steven Bartlett'in hikayesi. Peki ya ke\u015ffetti\u011fi 33 yasa? Ba\u015far\u0131 hakk\u0131ndaki d\u00fc\u015f\u00fcncelerinizi sonsuza dek de\u011fi\u015ftirmek \u00fczereler.<\/p>\n\n\n\n<iframe frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=PARSIDA3777710710\" width=\"100%\"><\/iframe>\n\n\n\n<iframe frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=PARSIDA3031311495\" width=\"100%\"><\/iframe>\n\n\n\n<iframe frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=PARSIDA1061320061\" width=\"100%\"><\/iframe>\n\n\n\n<iframe frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=PARSIDA9499446586\" width=\"100%\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">Giri\u015f<\/h2>\n\n\n\n<p>Ya ba\u015far\u0131 hakk\u0131nda d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz her \u015fey ters olsayd\u0131?<\/p>\n\n\n\n<p>\u00c7o\u011fu giri\u015fimci yat\u0131r\u0131mc\u0131lar\u0131n ve a\u011f kurma etkinliklerinin pe\u015finden ko\u015far. Ger\u00e7ekten ba\u015far\u0131l\u0131 olanlar m\u0131? \u00c7o\u011fu insan\u0131n varl\u0131\u011f\u0131ndan bile haberdar olmad\u0131\u011f\u0131 g\u00f6r\u00fcnmez kovalar\u0131 sessizce doldururlar.<\/p>\n\n\n\n<p>Steven Bartlett bunu Simon Sinek ve Jordan Peterson gibi d\u00fcnya \u00e7ap\u0131nda liderlerle yapt\u0131\u011f\u0131 y\u00fczlerce derin sohbetten \u00f6\u011frenmi\u015ftir. Bir CEO'nun G\u00fcnl\u00fc\u011f\u00fc ola\u011fan\u00fcst\u00fc giri\u015fimcileri di\u011ferlerinden ay\u0131ran 33 yasay\u0131 ortaya koyuyor.<\/p>\n\n\n\n<p>Bu dersler do\u011frudan <a href=\"https:\/\/geni.us\/diary-ceo-audiobook\" data-type=\"link\" data-id=\"https:\/\/geni.us\/diary-ceo-audiobook\" target=\"_blank\" rel=\"noopener\">Bir CEO'nun G\u00fcnl\u00fc\u011f\u00fc: \u0130\u015f ve Ya\u015fam\u0131n 33 Yasas\u0131<\/a> - Bartlett'in pop\u00fcler podcast'inden i\u00e7g\u00f6r\u00fclerin bir sentezi. Bunlar iyi hissettiren basmakal\u0131p s\u00f6zler de\u011fil. Bunlar, 27 ya\u015f\u0131nda milyonlarca dolarl\u0131k bir imparatorluk kuran birinin sava\u015fta test edilmi\u015f i\u00e7g\u00f6r\u00fcleridir.<\/p>\n\n\n\n<p>Giri\u015fimcilik derslerinin ve ki\u015fisel geli\u015fim \u00e7er\u00e7evelerinin her g\u00fcn de\u011fi\u015fti\u011fi bir d\u00fcnyada, bu ilkeler zamans\u0131z kalmaya devam ediyor.<\/p>\n\n\n\n<p>Ne \u00f6\u011freneceksiniz? Gelece\u011finizi belirleyen be\u015f g\u00f6r\u00fcnmez kova, rahats\u0131zl\u0131\u011f\u0131n neden gizli silah\u0131n\u0131z oldu\u011fu ve bir karar\u0131n t\u00fcm hikayenizi nas\u0131l yeniden yazabilece\u011fi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bu Kitap Kimler \u0130\u00e7in<\/h2>\n\n\n\n<p>Bir CEO'nun G\u00fcnl\u00fc\u011f\u00fc, ger\u00e7ek ba\u015far\u0131n\u0131n sadece konu\u015fulmakla kalmay\u0131p nas\u0131l in\u015fa edildi\u011fini anlamak isteyen herkes i\u00e7in m\u00fckemmel bir kitap.<\/p>\n\n\n\n<p>Bu kitap bunun i\u00e7in:<\/p>\n\n\n\n<p>Sadece k\u0131sa vadeli kazan\u00e7lar de\u011fil, kal\u0131c\u0131 etki yaratmak isteyen giri\u015fimciler ve yarat\u0131c\u0131lar.<\/p>\n\n\n\n<p>\u0130\u015f zihniyeti, k\u00fclt\u00fcr\u00fc ve karar alma s\u00fcre\u00e7lerinde uzmanla\u015fmay\u0131 hedefleyen profesyoneller ve liderler.<\/p>\n\n\n\n<p>\u00d6\u011frenciler ve ya\u015fam boyu \u00f6\u011frenenler, en iyi performans g\u00f6sterenleri b\u00fcy\u00fcmeye devam etmeye iten \u015feyin ne oldu\u011funu merak ediyor.<\/p>\n\n\n\n<p>Kendini s\u0131k\u0131\u015fm\u0131\u015f ya da huzursuz hisseden, ba\u015far\u0131ya ula\u015fman\u0131n ko\u015fu\u015fturmaktan daha fazlas\u0131 oldu\u011funu d\u00fc\u015f\u00fcnen herkes.<\/p>\n\n\n\n<p>Y\u00fczlerce d\u00fcnya \u00e7ap\u0131nda d\u00fc\u015f\u00fcn\u00fcrle yap\u0131lan ger\u00e7ek konu\u015fmalarla desteklenen i\u015f, zihniyet ve ya\u015fam i\u00e7in pratik yasalar istiyorsan\u0131z, Bir CEO'nun G\u00fcnl\u00fc\u011f\u00fc tam size g\u00f6re.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yazar Hakk\u0131nda<\/h2>\n\n\n\n<p>Steven Bartlett tipik bir i\u015f gurusu de\u011fil.<\/p>\n\n\n\n<p>Botsvana'da do\u011fdu ve Birle\u015fik Krall\u0131k'ta b\u00fcy\u00fcd\u00fc, BBC'nin Dragons' Den program\u0131nda ilk kez yer alan en gen\u00e7 Ejderha oldu. \u0130ngiltere'nin 1 milyardan fazla izlenen en iyi i\u015f podcast'lerinden birine ev sahipli\u011fi yap\u0131yor.<\/p>\n\n\n\n<p>Onu farkl\u0131 k\u0131lan nedir? Bartlett, belirli ba\u015far\u0131 \u00f6yk\u00fclerinden evrensel kal\u0131plar \u00e7\u0131kar\u0131yor. Farkl\u0131 sekt\u00f6rlerdeki efsanelerle yapt\u0131\u011f\u0131 derin sohbetler sayesinde, s\u00fcrekli kazanan insanlar\u0131n zihinsel i\u015fletim sistemlerinin \u015fifresini \u00e7\u00f6zd\u00fc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 1: Gelece\u011finizi Tan\u0131mlayan Be\u015f Kova<\/h2>\n\n\n\n<p>\u00c7o\u011fu insan \u00f6nce yanl\u0131\u015f \u015feylerin pe\u015fine d\u00fc\u015fer. Sunacaklar\u0131 bir de\u011fer olmadan \u00f6nce a\u011f kurarlar. Yat\u0131r\u0131m yapmaya de\u011fer becerilere sahip olmadan \u00f6nce finansman ararlar.<\/p>\n\n\n\n<p>Bartlett, t\u00fcm insan yeteneklerinin be\u015f kova i\u00e7inde var oldu\u011funu ke\u015ffetti: Bilgi, Beceriler, A\u011f, Kaynaklar ve \u0130tibar. \u0130\u015fin s\u0131rr\u0131 ne? Di\u011ferlerine dokunmadan \u00f6nce ilk iki kovay\u0131 doldurun.<\/p>\n\n\n\n<p>\ud83d\udcac \u00d6rnek: Sosyal Zincirin Viral B\u00fcy\u00fcmesi<\/p>\n\n\n\n<p>Bartlett Sosyal Zincir'e ba\u015flad\u0131\u011f\u0131nda be\u015f paras\u0131zd\u0131. S\u0131f\u0131r ba\u011flant\u0131. \u0130tibar\u0131 yoktu.<\/p>\n\n\n\n<p>Akranlar\u0131 a\u011f kurma etkinliklerine kat\u0131l\u0131rken, o g\u00fcnde 12 saatini sosyal medya algoritmalar\u0131n\u0131 inceleyerek ge\u00e7iriyordu. \u0130\u00e7eri\u011fin nas\u0131l viral hale geldi\u011fini anlamaya kafay\u0131 takt\u0131.<\/p>\n\n\n\n<p>Social Chain'i ba\u015flatt\u0131\u011f\u0131nda sihirli bir \u015fey oldu. \u0130nsanlar onunla ba\u011flant\u0131 kurmak istedi \u00e7\u00fcnk\u00fc de\u011ferli bir \u015feye sahipti - derin bilgi ve nadir beceriler. Di\u011fer kovalar do\u011fal olarak doldu.<\/p>\n\n\n\n<p>\u0130\u015fte o an yetkinli\u011fin ba\u011flant\u0131y\u0131 \u00e7ekti\u011fini fark etti.<\/p>\n\n\n\n<p>\u2699\ufe0f Eylem Ad\u0131m\u0131:<\/p>\n\n\n\n<p>\u015eu anda be\u015f kova puan\u0131n\u0131z\u0131 1-10 aras\u0131nda de\u011ferlendirin. Bilgi ve Beceriler en y\u00fcksek puanlar\u0131n\u0131z de\u011filse, \u00f6nce bunlara odaklan\u0131n.<\/p>\n\n\n\n<p>Herhangi bir a\u011f kurmadan \u00f6nce \u00f6n\u00fcm\u00fczdeki 30 g\u00fcn\u00fc \u00f6\u011frenerek ve beceri geli\u015ftirerek ge\u00e7irin.<\/p>\n\n\n\n<p>Bunu, ustal\u0131ktan \u00f6nce a\u011f kurma pe\u015finde ko\u015fan biriyle payla\u015f\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 2: Rahats\u0131zl\u0131k Neden Gizli Silah\u0131n\u0131zd\u0131r?<\/h2>\n\n\n\n<p>B\u00fcy\u00fcme rahats\u0131z edici bir duygudur. \u00c7o\u011fu insan bundan ka\u00e7\u0131n\u0131r.<\/p>\n\n\n\n<p>G\u00fcvenli i\u015flerde kal\u0131r ve ula\u015f\u0131labilir hedefler pe\u015finde ko\u015farlar. Bu konfor ba\u011f\u0131ml\u0131l\u0131\u011f\u0131 potansiyeli \u00f6ld\u00fcr\u00fcr.<\/p>\n\n\n\n<p>Bartlett, rahatl\u0131k ve panik aras\u0131ndaki tatl\u0131 nokta olan \u00fcretken rahats\u0131zl\u0131\u011f\u0131 aramay\u0131 \u00f6\u011frendi. Bu, at\u0131l\u0131mlar\u0131n ger\u00e7ekle\u015fti\u011fi \u00f6\u011frenme b\u00f6lgesidir.<\/p>\n\n\n\n<p>\ud83d\udcac \u00d6rnek: Niteliksiz Ba\u015far\u0131<\/p>\n\n\n\n<p>Bartlett'in kariyerindeki her b\u00fcy\u00fck s\u0131\u00e7rama, kalifiye olmad\u0131\u011f\u0131 \u015feyleri yapmaktan kaynakland\u0131. 21 ya\u015f\u0131nda bir \u015firket kurmak. Medya e\u011fitimi almadan bir podcast yay\u0131n\u0131 yapmak. Her ge\u00e7i\u015f korkutucu geldi.<\/p>\n\n\n\n<p>Ama bir \u015fey ke\u015ffetti: Bu rahats\u0131zl\u0131k hissi bir uyar\u0131 i\u015fareti de\u011fil, bir b\u00fcy\u00fcme sinyalidir. Boyunuzu biraz a\u015ft\u0131\u011f\u0131nda, beyniniz daha \u00e7ok \u00e7al\u0131\u015f\u0131r ve daha h\u0131zl\u0131 \u00f6\u011frenir.<\/p>\n\n\n\n<p>B\u00fcy\u00fcme, gurura d\u00f6n\u00fc\u015fmeden hemen \u00f6nce korku gibi hissettirir.<\/p>\n\n\n\n<p>\u00d6nemli olan rahats\u0131zl\u0131\u011f\u0131n\u0131z\u0131 ayarlamakt\u0131r. E\u011fer topluluk \u00f6n\u00fcnde konu\u015fmak sizi korkutuyorsa, 1000 ki\u015fiyle ba\u015flamay\u0131n. 5 ki\u015fiyle ba\u015flay\u0131n. Sonra 10. Sonra 25. Her ad\u0131m bir sonraki ad\u0131m i\u00e7in g\u00fcven olu\u015fturur.<\/p>\n\n\n\n<p>\u2699\ufe0f Eylem Ad\u0131m\u0131:<\/p>\n\n\n\n<p>\u00c7ok g\u00fcvenli oynad\u0131\u011f\u0131n\u0131z bir alan\u0131 belirleyin. Bu hafta, konfor alan\u0131n\u0131z\u0131n d\u0131\u015f\u0131na k\u00fc\u00e7\u00fck bir ad\u0131m at\u0131n.<\/p>\n\n\n\n<p>Nas\u0131l hissettirdi\u011fine dikkat edin. Sonra bir tane daha al\u0131n.<\/p>\n\n\n\n<p>Ya ka\u00e7\u0131nd\u0131\u011f\u0131n\u0131z rahats\u0131zl\u0131k asl\u0131nda istedi\u011finiz her \u015feye a\u00e7\u0131lan bir kap\u0131 ise?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 3: Ustala\u015fmay\u0131 H\u0131zland\u0131ran \u00d6\u011fretim Paradoksu<\/h2>\n\n\n\n<p>\u00c7o\u011fu insan, kendilerine avantaj sa\u011flad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnerek bilgiyi biriktirir. Bu k\u0131tl\u0131k zihniyeti asl\u0131nda \u00f6\u011frenmelerini yava\u015flat\u0131r.<\/p>\n\n\n\n<p>Bartlett, \u00f6\u011fretmenin ustal\u0131\u011fa giden en h\u0131zl\u0131 yol oldu\u011funu ke\u015ffetti. Karma\u015f\u0131k fikirleri basit\u00e7e a\u00e7\u0131klad\u0131\u011f\u0131n\u0131zda, asl\u0131nda neyi anlamad\u0131\u011f\u0131n\u0131z\u0131 ke\u015ffedersiniz.<\/p>\n\n\n\n<p>\ud83d\udcac \u00d6rnek: Toplum \u0130\u00e7inde \u00d6\u011frenme<\/p>\n\n\n\n<p>Bartlett'in podcast ba\u015far\u0131s\u0131 halka a\u00e7\u0131k bir \u015fekilde \u00f6\u011frenmekten geldi. Her r\u00f6portajdan \u00f6nce konu\u011funun \u00e7al\u0131\u015fmalar\u0131n\u0131 ara\u015ft\u0131r\u0131yor ve \u00f6zenli sorular haz\u0131rl\u0131yordu.<\/p>\n\n\n\n<p>R\u00f6portajlar arac\u0131l\u0131\u011f\u0131yla ders vererek kendi anlay\u0131\u015f\u0131n\u0131 katlanarak derinle\u015ftirdi.<\/p>\n\n\n\n<p>Bile\u015fik etki ola\u011fan\u00fcst\u00fcyd\u00fc. \u00d6\u011fretmenlik sadece bilgisini geli\u015ftirmekle kalmad\u0131, ayn\u0131 zamanda a\u011f\u0131n\u0131 kurdu, itibar\u0131n\u0131 art\u0131rd\u0131 ve hi\u00e7 hayal etmedi\u011fi f\u0131rsatlar yaratt\u0131.<\/p>\n\n\n\n<p>Bartlett'in dehas\u0131 \u015fans de\u011fildi; tekrarlanabilirlikti.<\/p>\n\n\n\n<p>\u2699\ufe0f Eylem Ad\u0131m\u0131:<\/p>\n\n\n\n<p>Bu hafta \u00f6\u011frendi\u011finiz bir \u015feyi \u00f6\u011fretmeyi taahh\u00fct edin. Bir yaz\u0131 yaz\u0131n. Bir video kaydedin. Birine dan\u0131\u015fmanl\u0131k yap\u0131n.<\/p>\n\n\n\n<p>\u00d6\u011fretme eylemi, bir sonraki a\u015famada tam olarak neyi \u00f6\u011frenmeniz gerekti\u011fini ortaya \u00e7\u0131karacakt\u0131r.<\/p>\n\n\n\n<p>Unutmay\u0131n: Bir s\u0131n\u0131fta en \u00e7ok \u00f6\u011frenen ki\u015fi her zaman \u00f6\u011fretmendir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">H\u0131zl\u0131 D\u00fc\u015f\u00fcnme: Bu Yasalar\u0131n Ortak Noktalar\u0131<\/h2>\n\n\n\n<p>\u00d6r\u00fcnt\u00fcy\u00fc fark ettiniz mi? Her yasa geleneksel bilgeli\u011fi tersine \u00e7evirir.<\/p>\n\n\n\n<p>Almak yerine, verin. Rahats\u0131zl\u0131ktan ka\u00e7\u0131nmak yerine, onu kucaklay\u0131n. Bilgiyi biriktirmek yerine payla\u015f\u0131n.<\/p>\n\n\n\n<p>En ba\u015far\u0131l\u0131 insanlar kalabal\u0131\u011f\u0131 takip etmezler - do\u011fal gelen \u015feyin tam tersini yaparlar.<\/p>\n\n\n\n<p>\u0130\u015fe gidip gelirken veya egzersiz yaparken dinliyorsan\u0131z, on saniye durun ve kovalar\u0131n\u0131z\u0131 de\u011ferlendirin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 4: Ba\u015far\u0131y\u0131 Art\u0131ran Kaizen Felsefesi<\/h2>\n\n\n\n<p>Bir gecede ba\u015far\u0131ya tak\u0131nt\u0131l\u0131 bir k\u00fclt\u00fcrde ya\u015f\u0131yoruz. \u0130nsanlar her \u015feyi an\u0131nda d\u00f6n\u00fc\u015ft\u00fcrecek b\u00fcy\u00fck bir fikrin pe\u015finde.<\/p>\n\n\n\n<p>Bu at\u0131l\u0131m zihniyeti asl\u0131nda at\u0131l\u0131mlar\u0131 engeller.<\/p>\n\n\n\n<p>Bartlett Kaizen'i uygulamaktad\u0131r - k\u00fc\u00e7\u00fck de\u011fi\u015fikliklerle s\u00fcrekli iyile\u015ftirme. Dramatik d\u00f6n\u00fc\u015f\u00fcmler aramak yerine, 1%'yi her g\u00fcn daha iyi hale getirmeye odaklan\u0131n.<\/p>\n\n\n\n<p>\ud83d\udcac \u00d6rnek: Toyota'n\u0131n Binlerce \u0130yile\u015ftirmesi<\/p>\n\n\n\n<p>Toyota dramatik yeniliklerle d\u00fcnyan\u0131n en verimli otomobil \u00fcreticisi haline gelmedi. Binlerce k\u00fc\u00e7\u00fck iyile\u015ftirmeyle \u00fcst\u00fcnl\u00fc\u011f\u00fc ele ge\u00e7irdiler.<\/p>\n\n\n\n<p>Bartlett ayn\u0131 prensibi her yerde uyguluyor.<\/p>\n\n\n\n<p>Hedeflerinize y\u00fckselmezsiniz - sistemlerinize d\u00fc\u015fersiniz.<\/p>\n\n\n\n<p>Matematik \u00e7arp\u0131c\u0131d\u0131r: G\u00fcnl\u00fck 1% daha iyi, bir y\u0131lda 37 kat iyile\u015fmeye e\u015fittir. G\u00fcnl\u00fck 1% daha k\u00f6t\u00fc ise neredeyse s\u0131f\u0131ra kadar d\u00fc\u015f\u00fc\u015fe neden olur.<\/p>\n\n\n\n<p>\u2699\ufe0f Eylem Ad\u0131m\u0131:<\/p>\n\n\n\n<p>1% g\u00fcnl\u00fck iyile\u015ftirme i\u00e7in belirli bir alan se\u00e7in. Belki 10 dakika daha fazla kitap okumak ya da fazladan 5 \u015f\u0131nav \u00e7ekmek gibi.<\/p>\n\n\n\n<p>\u0130lerlemenizi 30 g\u00fcn boyunca takip edin ve bile\u015fik etkinin ortaya \u00e7\u0131k\u0131\u015f\u0131n\u0131 izleyin.<\/p>\n\n\n\n<p>Bunun ekran g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc al\u0131n ve be\u015f kovan\u0131z\u0131 de\u011ferlendirin - bu sizin ki\u015fisel ba\u015far\u0131 r\u00f6ntgeninizdir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 5: Ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 Rekabet Avantaj\u0131n\u0131z Haline Getirme<\/h2>\n\n\n\n<p>Ba\u015far\u0131s\u0131zl\u0131k korkusu \u00e7o\u011fu giri\u015fimciyi fel\u00e7 eder. A\u015f\u0131r\u0131 plan yapar ve a\u015f\u0131r\u0131 haz\u0131rlan\u0131rlar, asla gelmeyecek garantili sonu\u00e7lar beklerler.<\/p>\n\n\n\n<p>Bu ba\u015far\u0131s\u0131zl\u0131ktan ka\u00e7\u0131nma vasatl\u0131\u011f\u0131 garanti eder.<\/p>\n\n\n\n<p>Bartlett ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 veri toplama olarak yeniden \u00e7er\u00e7evelendirmeyi \u00f6\u011frendi. Her ba\u015far\u0131s\u0131zl\u0131k, ba\u015far\u0131n\u0131n sa\u011flayamad\u0131\u011f\u0131 bilgileri sa\u011flar.<\/p>\n\n\n\n<p>Ama\u00e7 ba\u015far\u0131s\u0131zl\u0131ktan ka\u00e7\u0131nmak de\u011fil, h\u0131zl\u0131 ba\u015far\u0131s\u0131z olmak, ucuz ba\u015far\u0131s\u0131z olmak ve ileriye do\u011fru ba\u015far\u0131s\u0131z olmakt\u0131r.<\/p>\n\n\n\n<p>\ud83d\udcac \u00d6rnek: Amazon'un Ba\u015far\u0131s\u0131zl\u0131k Stratejisi<\/p>\n\n\n\n<p>Amazon'un h\u0131zl\u0131 hata yapma iste\u011fi AWS, Prime ve Alexa'y\u0131 yaratt\u0131. Ayr\u0131ca Fire Phone gibi muhte\u015fem ba\u015far\u0131s\u0131zl\u0131klardan da h\u0131zla vazge\u00e7tiler.<\/p>\n\n\n\n<p>Jeff Bezos, \"E\u011fer ba\u015far\u0131s\u0131z olmuyorsan\u0131z, yeterince inovasyon yapm\u0131yorsunuz demektir\" demi\u015fti.<\/p>\n\n\n\n<p>Bartlett bu Sosyal Zincir olu\u015fturma deneyimini ya\u015fad\u0131. Bir\u00e7ok kampanya tamamen ba\u015far\u0131s\u0131z oldu. Ancak her ba\u015far\u0131s\u0131zl\u0131k, kitle davran\u0131\u015f\u0131 hakk\u0131nda hi\u00e7bir ba\u015far\u0131n\u0131n sa\u011flayamayaca\u011f\u0131 de\u011ferli dersler verdi.<\/p>\n\n\n\n<p>Ba\u015far\u0131s\u0131zl\u0131k ba\u015far\u0131n\u0131n z\u0131tt\u0131 de\u011fil, ona giden kestirme yoldur.<\/p>\n\n\n\n<p>\u2699\ufe0f Eylem Ad\u0131m\u0131:<\/p>\n\n\n\n<p>Ba\u015far\u0131s\u0131zl\u0131k korkusunun sizi geri tuttu\u011fu bir alan\u0131 belirleyin. Fikrinizi test etmek i\u00e7in k\u00fc\u00e7\u00fck, g\u00fcvenli bir deney tasarlay\u0131n.<\/p>\n\n\n\n<p>Bir son tarih belirleyin ve sonu\u00e7 ne olursa olsun denemeye kararl\u0131 olun.<\/p>\n\n\n\n<p>Paradoks \u015fudur: Ba\u015far\u0131s\u0131zl\u0131k konusunda ne kadar rahat olursan\u0131z, ba\u015far\u0131s\u0131zl\u0131k ya\u015fama olas\u0131l\u0131\u011f\u0131n\u0131z da o kadar azal\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 6: Her \u015eeyi \u00d6l\u00e7eklendiren \"Kim Nas\u0131l De\u011fil\" \u0130lkesi<\/h2>\n\n\n\n<p>\u00c7o\u011fu giri\u015fimci s\u00fcper kahraman sendromundan muzdariptir. Her \u015feyi kendilerinin yapmas\u0131 gerekti\u011fine inan\u0131rlar.<\/p>\n\n\n\n<p>Bu kendine g\u00fcven, kendi kendine dayat\u0131lan tavanlar yarat\u0131r.<\/p>\n\n\n\n<p>Bartlett, ola\u011fan\u00fcst\u00fc insanlar\u0131 bulma becerinizin ba\u015far\u0131 tavan\u0131n\u0131z\u0131 belirledi\u011fini ke\u015ffetti. \"Bunu nas\u0131l yapabilirim?\" diye sormak yerine \"Bunu yapabilecek en iyi ki\u015fi kim?\" diye sormaya ba\u015flay\u0131n.<\/p>\n\n\n\n<p>\ud83d\udcac \u00d6rnek: Uluslararas\u0131 Geni\u015fleme<\/p>\n\n\n\n<p>Social Chain uluslararas\u0131 geni\u015flemeye ihtiya\u00e7 duydu\u011funda Bartlett bir se\u00e7imle kar\u015f\u0131 kar\u015f\u0131ya kald\u0131. Yabanc\u0131 pazarlar\u0131 \u00f6\u011frenmek i\u00e7in aylar\u0131n\u0131 harcayabilirdi.<\/p>\n\n\n\n<p>Ya da bu zorluklar\u0131n \u00fcstesinden \u00e7oktan gelmi\u015f insanlar bulabilirdi.<\/p>\n\n\n\n<p>O ikincisini se\u00e7ti. Her konuda uzman olmak yerine, uzman bulma konusunda uzman oldu. Bu yakla\u015f\u0131m \u015firketi di\u011fer t\u00fcm stratejilerden daha h\u0131zl\u0131 b\u00fcy\u00fctt\u00fc.<\/p>\n\n\n\n<p>Harika insanlar sadece daha iyi sonu\u00e7lar \u00fcretmekle kalmaz, ba\u015fka harika insanlar\u0131 da kendilerine \u00e7ekerler.<\/p>\n\n\n\n<p>\u2699\ufe0f Eylem Ad\u0131m\u0131:<\/p>\n\n\n\n<p>Mevcut projelerinizi listeleyin. Her biri i\u00e7in \u015funu sorun: \"Bunu benden daha iyi kim yapabilir?\"<\/p>\n\n\n\n<p>O zaman o ki\u015fiyi nas\u0131l bulaca\u011f\u0131n\u0131z\u0131 bulun. Bu hafta devredebilece\u011finiz bir g\u00f6revle ba\u015flay\u0131n.<\/p>\n\n\n\n<p>\u0130\u015finiz her \u015feyde en iyi olmak de\u011fil - herkesin bir \u015feyde en iyi oldu\u011fu bir ekip kurmakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 7: Nihai Rekabet Avantaj\u0131n\u0131z Olarak K\u00fclt\u00fcr<\/h2>\n\n\n\n<p>\u00c7o\u011fu lider stratejiye odaklan\u0131rken k\u00fclt\u00fcr\u00fc sonradan d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f bir \u015fey olarak ele al\u0131r. K\u00fclt\u00fcr, herhangi bir stratejinin ger\u00e7ekten i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 sessizce belirler.<\/p>\n\n\n\n<p>Bartlett, k\u00fclt\u00fcr\u00fc hayat\u0131 buna ba\u011fl\u0131ym\u0131\u015f gibi korumay\u0131 \u00f6\u011frendi. \u00dc\u00e7 kategorili bir sistem kullan\u0131yor: \u00c7\u0131tay\u0131 Y\u00fckseltenler (te\u015fvik edenler), \u00c7\u0131tay\u0131 Koruyanlar (geli\u015ftirenler) ve \u00c7\u0131tay\u0131 D\u00fc\u015f\u00fcrenler (h\u0131zla kald\u0131ranlar).<\/p>\n\n\n\n<p>\ud83d\udcac \u00d6rnek: Toksik Y\u00fcksek Performansl\u0131<\/p>\n\n\n\n<p>Social Chain'in b\u00fcy\u00fcmesinin ba\u015flar\u0131nda Bartlett, ekibin moralini bozan y\u00fcksek performansl\u0131 bir \u00e7al\u0131\u015fan\u0131 yan\u0131nda tuttu.<\/p>\n\n\n\n<p>Bir ay i\u00e7inde \u00fc\u00e7 de\u011ferli ekip \u00fcyesinin daha zehirli ki\u015finin davran\u0131\u015flar\u0131n\u0131 gerek\u00e7e g\u00f6stererek i\u015ften ayr\u0131lmas\u0131yla maliyet a\u00e7\u0131k\u00e7a ortaya \u00e7\u0131kt\u0131.<\/p>\n\n\n\n<p>Bartlett, kolektif performans\u0131 yok ederken bireysel performans i\u00e7in optimizasyon yapt\u0131\u011f\u0131n\u0131 fark etti. K\u00fclt\u00fcr\u00fc korumak iyi olmakla ilgili de\u011fildir - herkesin geli\u015fmesini sa\u011flayan ortam\u0131 korumakla ilgilidir.<\/p>\n\n\n\n<p>Zehirli bir ki\u015fi, in\u015fa edilmesi y\u0131llar s\u00fcren bir \u015feyi yok edebilir.<\/p>\n\n\n\n<p>\u2699\ufe0f Eylem Ad\u0131m\u0131:<\/p>\n\n\n\n<p>Ekibinizdeki her bir ki\u015fiyi \u00fc\u00e7 kategorili sistemi kullanarak de\u011ferlendirin. \u00c7\u0131tay\u0131 kimin y\u00fckseltti\u011fi, korudu\u011fu ya da d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fc konusunda d\u00fcr\u00fcst olun.<\/p>\n\n\n\n<p>\u00c7\u0131tay\u0131 d\u00fc\u015f\u00fcrenler i\u00e7in derhal harekete ge\u00e7in.<\/p>\n\n\n\n<p>K\u00fclt\u00fcr, stratejiyi kahvalt\u0131da, \u00f6\u011fle yeme\u011finde ve ak\u015fam yeme\u011finde yer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 8: Sahte Bir D\u00fcnyada \u00d6zg\u00fcnl\u00fck Avantaj\u0131<\/h2>\n\n\n\n<p>Sosyal medya performatif bir ba\u015far\u0131 k\u00fclt\u00fcr\u00fc yaratt\u0131. Herkes m\u00fckemmelli\u011fi yans\u0131t\u0131yor ve m\u00fccadeleleri gizliyor.<\/p>\n\n\n\n<p>Bu \"yapana kadar yap\" zihniyeti, tam da \u00e7ekmek istedi\u011finiz insanlar\u0131 iter.<\/p>\n\n\n\n<p>Bartlett \u00f6zg\u00fcnl\u00fc\u011f\u00fcn bir rekabet avantaj\u0131 oldu\u011funu ke\u015ffetti. Form\u00fcl: K\u0131r\u0131lganl\u0131k + De\u011fer + Tutarl\u0131l\u0131k = G\u00fcven.<\/p>\n\n\n\n<p>\ud83d\udcac \u00d6rnek: Savunmas\u0131z Podcast B\u00fcy\u00fcmesi<\/p>\n\n\n\n<p>Bartlett'in podcast'i m\u00fckemmelli\u011fi yans\u0131tt\u0131\u011f\u0131 i\u00e7in de\u011fil, ger\u00e7ek m\u00fccadeleleri ve ba\u015far\u0131s\u0131zl\u0131klar\u0131 payla\u015ft\u0131\u011f\u0131 i\u00e7in h\u0131zla b\u00fcy\u00fcd\u00fc.<\/p>\n\n\n\n<p>Ba\u015far\u0131l\u0131 insanlarla r\u00f6portaj yaparken, sadece en \u00f6nemli anlar\u0131n\u0131 de\u011fil, en karanl\u0131k anlar\u0131n\u0131 da sordu.<\/p>\n\n\n\n<p>Bu \u00f6zg\u00fcn yakla\u015f\u0131m hem konuklarla hem de izleyicilerle daha derin ba\u011flar kurmas\u0131n\u0131 sa\u011flad\u0131. Zorluklar konusunda savunmas\u0131z olma iste\u011fi, ba\u015far\u0131lar\u0131n\u0131 daha inand\u0131r\u0131c\u0131 hale getirdi.<\/p>\n\n\n\n<p>Sahte ki\u015filiklerin oldu\u011fu bir d\u00fcnyada, ger\u00e7ek olmak devrim niteli\u011findedir.<\/p>\n\n\n\n<p>\u2699\ufe0f Eylem Ad\u0131m\u0131:<\/p>\n\n\n\n<p>Kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131z veya yak\u0131n zamanda \u00fcstesinden geldi\u011finiz bir zorlukla ilgili ger\u00e7ek bir hikaye payla\u015f\u0131n. Bunu bir sonraki sunumunuzda veya konu\u015fman\u0131zda kullan\u0131n.<\/p>\n\n\n\n<p>M\u00fckemmellik yerine do\u011frulukla liderlik etti\u011finizde insanlar\u0131n nas\u0131l farkl\u0131 tepki verdi\u011fine dikkat edin.<\/p>\n\n\n\n<p>Ya en b\u00fcy\u00fck zay\u0131fl\u0131\u011f\u0131n\u0131z sadece onu a\u00e7\u0131k\u00e7a sahiplenerek en b\u00fcy\u00fck g\u00fcc\u00fcn\u00fcz haline gelebilseydi?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 9: \u00d6zg\u00fcrl\u00fck Yaratan Sistem D\u00fc\u015f\u00fcncesi<\/h2>\n\n\n\n<p>\u00c7o\u011fu giri\u015fimci kendi ba\u015far\u0131s\u0131n\u0131n tutsa\u011f\u0131 haline gelir. \u0130\u015fletmeler b\u00fcy\u00fcd\u00fck\u00e7e daha uzun saatler \u00e7al\u0131\u015f\u0131r ve daha fazla sorumluluk \u00fcstlenirler.<\/p>\n\n\n\n<p>Kendileri i\u00e7in i\u015f kurdular, i\u015fletmeler de\u011fil.<\/p>\n\n\n\n<p>Bartlett, kendisinin s\u00fcrekli m\u00fcdahalesi olmadan \u00f6l\u00e7eklenebilen sistemler kurmay\u0131 \u00f6\u011frendi. \u0130\u015fin p\u00fcf noktas\u0131, kimin y\u00fcr\u00fctt\u00fc\u011f\u00fcnden ba\u011f\u0131ms\u0131z olarak tutarl\u0131 sonu\u00e7lar \u00fcreten basit, tekrarlanabilir s\u00fcre\u00e7ler yaratmakt\u0131r.<\/p>\n\n\n\n<p>\ud83d\udcac \u00d6rnek: McDonald's Sadeli\u011fi<\/p>\n\n\n\n<p>McDonald's'\u0131n ba\u015far\u0131s\u0131 en iyi hamburgerleri yapmakla ilgili de\u011fil - herkesin tutarl\u0131 bir \u015fekilde uygulayabilece\u011fi kadar basit sistemler yaratmakla ilgili.<\/p>\n\n\n\n<p>Bartlett bu ilkeyi i\u015flerinin her alan\u0131nda uyguluyor.<\/p>\n\n\n\n<p>D\u00f6n\u00fc\u015f\u00fcm derindir: i\u015f i\u00e7inde \u00e7al\u0131\u015fmaktan i\u015f \u00fczerinde \u00e7al\u0131\u015fmaya. Vazge\u00e7ilmez olmaktan kendinizi vazge\u00e7ilebilir k\u0131lmaya.<\/p>\n\n\n\n<p>\u00d6zg\u00fcrl\u00fck, siz olmadan \u00e7al\u0131\u015fan sistemler kurmaktan gelir.<\/p>\n\n\n\n<p>\u2699\ufe0f Eylem Ad\u0131m\u0131:<\/p>\n\n\n\n<p>Tekrar tekrar yapt\u0131\u011f\u0131n\u0131z ve bir ba\u015fkas\u0131n\u0131n \u00f6\u011frenebilece\u011fi bir g\u00f6rev belirleyin. Tam ad\u0131mlar\u0131 belgeleyin ve ba\u015fka biriyle test edin.<\/p>\n\n\n\n<p>Soru sormadan uygulayabilene kadar iyile\u015ftirin.<\/p>\n\n\n\n<p>\u0130\u015finiz siz olmadan y\u00fcr\u00fcyemiyorsa, bir i\u015finiz yok demektir - bir i\u015finiz vard\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 10: Belirleyici Bir An\u0131n G\u00fcc\u00fc<\/h2>\n\n\n\n<p>\u00c7o\u011fu insan \u00f6nemli kararlar almadan \u00f6nce m\u00fckemmel ko\u015fullar\u0131 bekler. Daha fazla bilgi toplar ve kendilerini tamamen g\u00fcvende hissedene kadar harekete ge\u00e7meyi ertelerler.<\/p>\n\n\n\n<p>Bu m\u00fckemmeliyet\u00e7i fel\u00e7, f\u0131rsatlar\u0131 yakalamalar\u0131n\u0131 engeller.<\/p>\n\n\n\n<p>Bartlett, kararl\u0131 bir se\u00e7imin genellikle t\u00fcm hikayenizi yeniden yazd\u0131\u011f\u0131n\u0131 ke\u015ffetti. Bulundu\u011funuz yer ile olmak istedi\u011finiz yer aras\u0131ndaki u\u00e7urum genellikle tek bir cesur karardan ibarettir.<\/p>\n\n\n\n<p>\ud83d\udcac \u00d6rnek: Podcast Karar\u0131<\/p>\n\n\n\n<p>Bartlett'in bir podcast ba\u015flatma karar\u0131 m\u00fckemmel bir haz\u0131rl\u0131\u011fa dayanm\u0131yordu. Medya deneyimi ya da net bir para kazanma stratejisi yoktu.<\/p>\n\n\n\n<p>Ama yine de ba\u015flamaya karar verdi.<\/p>\n\n\n\n<p>Bu tek se\u00e7im, 1 milyardan fazla ak\u0131\u015fa yol a\u00e7t\u0131 ve kariyer y\u00f6r\u00fcngesini de\u011fi\u015ftirdi. \u00c7\u0131kar\u0131lacak ders: \u0130lk ad\u0131m\u0131 atmak i\u00e7in merdivenin tamam\u0131n\u0131 g\u00f6rmenize gerek yok.<\/p>\n\n\n\n<p>Netlik eylemle gelir, tefekk\u00fcrle de\u011fil.<\/p>\n\n\n\n<p>\u2699\ufe0f Eylem Ad\u0131m\u0131:<\/p>\n\n\n\n<p>Ko\u015fullar m\u00fckemmel hissettirmedi\u011fi i\u00e7in erteledi\u011finiz \u00f6nemli bir karar\u0131 belirleyin. \u00d6n\u00fcm\u00fczdeki 7 g\u00fcn i\u00e7inde bu karar\u0131 vermek i\u00e7in bir son tarih belirleyin.<\/p>\n\n\n\n<p>Ya istedi\u011finiz hayat sadece bir cesur karar uza\u011f\u0131n\u0131zdaysa?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 11: Nihai Strateji Olarak De\u011fer Yaratma<\/h2>\n\n\n\n<p>\u00c7o\u011fu insan ne verebileceklerinden ziyade ne alabileceklerine odaklan\u0131r. De\u011fer elde etmek i\u00e7in a\u011f kurar ve g\u00fcndemlerini ilerletmek i\u00e7in ili\u015fkiler kurarlar.<\/p>\n\n\n\n<p>Bu alma zihniyeti f\u0131rsatlar\u0131 geri teper.<\/p>\n\n\n\n<p>Bartlett de\u011fer yaratarak liderlik etmeyi \u00f6\u011frendi. \u00d6nce ba\u015fkalar\u0131 i\u00e7in sorunlar\u0131 \u00e7\u00f6zd\u00fc\u011f\u00fcn\u00fczde, f\u0131rsatlar da do\u011fal olarak pe\u015finizden gelir.<\/p>\n\n\n\n<p>\ud83d\udcac \u00d6rnek: \u00dccretsiz \u0130\u00e7erik Stratejisi<\/p>\n\n\n\n<p>Social Chain k\u00e2rl\u0131 hale gelmeden \u00f6nce Bartlett aylarca di\u011fer pazarlamac\u0131lara yard\u0131mc\u0131 olan \u00fccretsiz i\u00e7erikler olu\u015fturdu.<\/p>\n\n\n\n<p>Kar\u015f\u0131l\u0131\u011f\u0131nda hi\u00e7bir \u015fey istemeden i\u00e7g\u00f6r\u00fclerini ve stratejilerini payla\u015ft\u0131.<\/p>\n\n\n\n<p>Bu de\u011fer \u00f6ncelikli yakla\u015f\u0131m, daha sonra i\u015f ili\u015fkilerine ve ortakl\u0131klara d\u00f6n\u00fc\u015fecek olan g\u00fcven ve itibar\u0131 in\u015fa etti. \u0130nsanlar onunla \u00e7al\u0131\u015fmak istiyordu \u00e7\u00fcnk\u00fc ba\u015far\u0131lar\u0131na olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 zaten g\u00f6stermi\u015fti.<\/p>\n\n\n\n<p>\u00d6nce verin, sonra al\u0131n - ama her zaman verdi\u011finizden fazlas\u0131n\u0131 al\u0131n.<\/p>\n\n\n\n<p>\u2699\ufe0f Eylem Ad\u0131m\u0131:<\/p>\n\n\n\n<p>Bu hafta a\u011f\u0131n\u0131zdaki birine hi\u00e7bir kar\u015f\u0131l\u0131k beklemeden yard\u0131m edebilece\u011finiz bir yol belirleyin.<\/p>\n\n\n\n<p>Bilgi payla\u015f\u0131n, bir giri\u015f yap\u0131n veya bir sorunu \u00e7\u00f6z\u00fcn.<\/p>\n\n\n\n<p>Ba\u015fkalar\u0131 i\u00e7in de\u011fer yaratmaya ne kadar odaklan\u0131rsan\u0131z, kendiniz i\u00e7in o kadar de\u011ferli olursunuz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">StoryShot 12: \u0130novasyonun Motoru Olarak Merak<\/h2>\n\n\n\n<p>Ba\u015far\u0131 rehaveti do\u011furabilir. \u0130nsanlar uzmanla\u015f\u0131r ve varsay\u0131mlar\u0131 sorgulamay\u0131 veya yeni bak\u0131\u015f a\u00e7\u0131lar\u0131 aramay\u0131 b\u0131rak\u0131r.<\/p>\n\n\n\n<p>Bu uzmanl\u0131k tuza\u011f\u0131 b\u00fcy\u00fcmeyi s\u0131n\u0131rlamaktad\u0131r.<\/p>\n\n\n\n<p>Bartlett'in her \u015feye kar\u015f\u0131 amans\u0131z bir merak\u0131 vard\u0131r. D\u00fczenli olarak \"Ya olsayd\u0131?\" ve \"Neden olmas\u0131n?\" diye sorar.<\/p>\n\n\n\n<p>Merak, s\u00fcrekli inovasyon i\u00e7in yak\u0131tt\u0131r.<\/p>\n\n\n\n<p>\ud83d\udcac \u00d6rnek: Ger\u00e7ek M\u00fclakat Merak\u0131<\/p>\n\n\n\n<p>Bartlett'in podcast ba\u015far\u0131s\u0131, ba\u015far\u0131l\u0131 insanlar\u0131n nas\u0131l d\u00fc\u015f\u00fcnd\u00fcklerine dair ger\u00e7ek merak\u0131ndan kaynaklan\u0131yor. Konuklar\u0131yla kendi g\u00fcndemini tan\u0131tmak i\u00e7in r\u00f6portaj yapm\u0131yor - ger\u00e7ekten onlar\u0131n zihinsel modellerini anlamak istiyor.<\/p>\n\n\n\n<p>Bu otantik merak, beklenmedik i\u00e7g\u00f6r\u00fcleri ortaya \u00e7\u0131karan daha derin sohbetler yarat\u0131r. Her r\u00f6portaj ona yeni bir \u015fey \u00f6\u011fretiyor, onu keskin tutuyor ve geli\u015ftiriyor.<\/p>\n\n\n\n<p>Merakl\u0131 olmay\u0131 b\u0131rakt\u0131\u011f\u0131n\u0131z g\u00fcn, alakas\u0131z olmaya ba\u015flad\u0131\u011f\u0131n\u0131z g\u00fcnd\u00fcr.<\/p>\n\n\n\n<p>\u0130\u015fte \u00e7o\u011fu kurucunun ba\u015far\u0131s\u0131z oldu\u011fu yer - ve onun nas\u0131l ba\u015far\u0131s\u0131z olmad\u0131\u011f\u0131.<\/p>\n\n\n\n<p>\u2699\ufe0f Eylem Ad\u0131m\u0131:<\/p>\n\n\n\n<p>Bu hafta sekt\u00f6r\u00fcn\u00fczle ilgili bir \"Ya olsayd\u0131?\" sorusu sorun. Cevab\u0131 iyice ara\u015ft\u0131r\u0131n ve \u00f6\u011frendiklerinizi payla\u015f\u0131n.<\/p>\n\n\n\n<p>Bir sonraki \u00f6\u011frenme maceran\u0131za merak\u0131n rehberlik etmesine izin verin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uygulama K\u0131lavuzu<\/h2>\n\n\n\n<p>Bug\u00fcn: Be\u015f yetenek alan\u0131n\u0131z\u0131 de\u011ferlendirin ve hangisinin acil dikkat gerektirdi\u011fini belirleyin. Bunu geli\u015ftirmek i\u00e7in belirli bir eylemde bulunun.<\/p>\n\n\n\n<p>Bu Hafta: Konfor alan\u0131n\u0131z\u0131n d\u0131\u015f\u0131na bir ad\u0131m at\u0131n ve yeni \u00f6\u011frendi\u011finiz bir \u015feyi birine \u00f6\u011fretin. Ba\u015fka birinin uygulayabilmesi i\u00e7in bir s\u00fcreci belgeleyin.<\/p>\n\n\n\n<p>Devam ediyor: Siz olmadan da \u00f6l\u00e7eklenebilen sistemler in\u015fa ederken bir alanda 1% g\u00fcnl\u00fck iyile\u015ftirme uygulay\u0131n. De\u011fer yaratarak liderlik edin ve durmak bilmeyen merak\u0131n\u0131z\u0131 koruyun.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zihinsel Modeller<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udca1 Be\u015f Kova \u00c7er\u00e7evesi<\/h3>\n\n\n\n<p>Yetenekleriniz be\u015f grupta toplan\u0131r: bilgi, beceri, a\u011f, kaynaklar ve itibar.<\/p>\n\n\n\n<p>Ekonomik \u00e7\u00f6k\u00fc\u015fler son \u00fc\u00e7 y\u0131l\u0131 bir gecede bo\u015faltabilir, ancak bilgi ve beceriler sonsuza kadar sizindir.<\/p>\n\n\n\n<p>Alanlar aras\u0131 \u00f6rnek: Ko\u00e7luk bilgisi geli\u015ftiren profesyonel sporcular, fiziksel yetenekleri azald\u0131ktan sonra da ba\u015far\u0131l\u0131 olmaya devam ederler.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2699\ufe0f Bile\u015fik B\u00fcy\u00fcme Modeli<\/h3>\n\n\n\n<p>K\u00fc\u00e7\u00fck iyile\u015ftirmeler katlanarak artar. Her g\u00fcn 1% daha iyi olmak, bir y\u0131l sonra 37 kat iyile\u015fme ile sonu\u00e7lan\u0131r.<\/p>\n\n\n\n<p>Anahtar, yo\u011funluktan ziyade tutarl\u0131l\u0131kt\u0131r.<\/p>\n\n\n\n<p>Alanlar aras\u0131 \u00f6rnek: G\u00fcnde bir yeni kelime \u00f6\u011frenmek y\u0131lda 365 kelimeye e\u015fittir - \u00e7o\u011fu dilde ak\u0131c\u0131 konu\u015fmak i\u00e7in yeterlidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd01 \u00d6zg\u00fcnl\u00fck Avantaj\u0131<\/h3>\n\n\n\n<p>Savunmas\u0131zl\u0131k + De\u011fer + Tutarl\u0131l\u0131k = G\u00fcven manyetik ili\u015fkiler yarat\u0131r.<\/p>\n\n\n\n<p>Sahte personalar\u0131n oldu\u011fu bir d\u00fcnyada, ger\u00e7ekten insan olmak rekabet avantaj\u0131n\u0131z haline gelir.<\/p>\n\n\n\n<p>Alanlar aras\u0131 \u00f6rnek: Belirsizli\u011fi kabul eden doktorlar, sahte kesinlik yans\u0131tanlara g\u00f6re daha fazla hasta g\u00fcveni kazanmaktad\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Bir CEO'nun G\u00fcnl\u00fc\u011f\u00fc'n\u00fcn Nihai \u00d6zeti ve De\u011ferlendirmesi<\/h2>\n\n\n\n<p>Steven Bartlett'in ba\u015far\u0131 yasalar\u0131 sadece i\u015f prensipleri de\u011fil, her alanda ba\u015far\u0131 i\u00e7in eksiksiz bir i\u015fletim sistemidir.<\/p>\n\n\n\n<p>Meta-prensip: s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131, sars\u0131lmaz temeller in\u015fa etmekten, rahats\u0131zl\u0131\u011f\u0131 b\u00fcy\u00fcme yak\u0131t\u0131 olarak benimsemekten ve kendiniz i\u00e7in de\u011fer aramadan \u00f6nce ba\u015fkalar\u0131 i\u00e7in de\u011fer yaratmaktan gelir.<\/p>\n\n\n\n<p>Bunlar h\u0131zl\u0131 \u00e7\u00f6z\u00fcmler de\u011fil, onlarca y\u0131l boyunca geli\u015fen zamans\u0131z ilkelerdir. \u0130\u015fe yar\u0131yorlar \u00e7\u00fcnk\u00fc insanlar\u0131n ger\u00e7ekte nas\u0131l \u00f6\u011frendikleri, b\u00fcy\u00fcd\u00fckleri ve ili\u015fki kurduklar\u0131 ile uyumlular.<\/p>\n\n\n\n<p>Sihir, bunlar\u0131 tutarl\u0131 bir \u015fekilde uygulad\u0131\u011f\u0131n\u0131zda ger\u00e7ekle\u015fir.<\/p>\n\n\n\n<p>En derin i\u00e7g\u00f6r\u00fc: ba\u015far\u0131 t\u00fcm cevaplara sahip olmakla ilgili de\u011fildir - daha iyi sorular sormak ve ba\u015fkalar\u0131n\u0131n da sizinle birlikte ba\u015far\u0131l\u0131 olmas\u0131n\u0131 sa\u011flayan sistemler kurmakla ilgilidir.<\/p>\n\n\n\n<p>Ya ola\u011fan\u00fcst\u00fc ba\u015far\u0131n\u0131n s\u0131rr\u0131 hedefleriniz \u00fczerinde daha \u00e7ok \u00e7al\u0131\u015fmak de\u011fil de, d\u00f6n\u00fc\u015fmekte oldu\u011funuz ki\u015fi \u00fczerinde daha ak\u0131ll\u0131ca \u00e7al\u0131\u015fmaksa?<\/p>\n\n\n\n<p>\u015eu anda be\u015f kovadan hangisine en \u00e7ok dikkat etmeniz gerekiyor? Bu giri\u015fimcilik derslerinden edindi\u011finiz en b\u00fcy\u00fck i\u00e7g\u00f6r\u00fcy\u00fc ve Steven Bartlett'in i\u015f zihniyetini ve liderlik stratejilerini nas\u0131l uygulamay\u0131 planlad\u0131\u011f\u0131n\u0131z\u0131 payla\u015f\u0131n.<\/p>\n\n\n\n<p>Bu y\u0131l bu ilkelerden sadece birinde ustala\u015fabilseydiniz, hayat\u0131n\u0131zda en b\u00fcy\u00fck olumlu etkiyi hangisi yarat\u0131rd\u0131?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcda Sevece\u011finiz \u0130lgili Kitaplar<\/h2>\n\n\n\n<p>Bir CEO'nun G\u00fcnl\u00fc\u011f\u00fc sizde yank\u0131 uyand\u0131rd\u0131ysa, hepsi StoryShots uygulamas\u0131 ve podcast'te \u00fccretsiz olarak \u00f6zetlenen bu g\u00fc\u00e7l\u00fc, tamamlay\u0131c\u0131 kitaplar\u0131 ke\u015ffedin:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83e\udde0<\/h3>\n\n\n\n<p>James Clear'dan Atomik Al\u0131\u015fkanl\u0131klar - Bartlett'in \"s\u00fcrekli b\u00fcy\u00fcme\" yasas\u0131n\u0131n arkas\u0131ndaki 1% iyile\u015ftirme sistemi.<\/p>\n\n\n\n<p>Carol Dweck'ten Mindset - Bartlett'in felsefesinin merkezinde yer alan esneklik ve uyum sa\u011flama psikolojisi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcbc<\/h3>\n\n\n\n<p>The E-Myth Revisited by Michael Gerber - Bartlett'in \"\u00d6zg\u00fcrl\u00fck Yaratan Sistem D\u00fc\u015f\u00fcncesi \"nin temeli.<\/p>\n\n\n\n<p>Dan Sullivan'dan Kim Nas\u0131l De\u011fil - B\u00fcy\u00fck insanlar arac\u0131l\u0131\u011f\u0131yla i\u015fbirli\u011fi ve \u00f6l\u00e7eklendirme yasas\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcac<\/h3>\n\n\n\n<p>Jim Collins'in yazd\u0131\u011f\u0131 Good to Great - Kal\u0131c\u0131 ba\u015far\u0131n\u0131n ard\u0131ndaki disiplinli k\u00fclt\u00fcr - Bartlett'in \"k\u00fclt\u00fcr\u00fc koru\" ilkesini do\u011frudan yans\u0131tmaktad\u0131r.<\/p>\n\n\n\n<p>Bren\u00e9 Brown'dan Dare to Lead - Rekabet avantajlar\u0131 olarak cesaret, \u00f6zg\u00fcnl\u00fck ve savunmas\u0131zl\u0131k.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcb8<\/h3>\n\n\n\n<p>Ray Dalio'nun \u0130lkeleri - Bartlett'in \u00e7er\u00e7evelerine paralel karar verme sistemleri ve \u00f6\u011frenme d\u00f6ng\u00fcleri.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udf0d<\/h3>\n\n\n\n<p>The Almanack of Naval Ravikant by Eric Jorgenson - Zenginlik, mutluluk ve kald\u0131ra\u00e7 i\u00e7in zihinsel modeller - Bartlett'in b\u00fct\u00fcnsel ba\u015far\u0131 yasalar\u0131n\u0131n modern bir tamamlay\u0131c\u0131s\u0131.<\/p>\n\n\n\n<p>\ud83d\udca1 Bundan sonra bu kitaplardan hangisini ke\u015ffedeceksiniz? Favori podcast uygulaman\u0131zda veya getstoryshots.com'da bir yorum b\u0131rak\u0131n ve en b\u00fcy\u00fck \u00e7\u0131kar\u0131m\u0131n\u0131z\u0131 bizimle payla\u015f\u0131n.<\/p>\n\n\n\n<p>\ud83e\udde0 Daha derine inmek ister misiniz? StoryShots uygulamas\u0131nda Outliers, Principles, Zero to One, The Creative Act ve The Psychology of Money gibi daha binlerce \u00f6zeti ke\u015ffedin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Paket Servis Al\u0131nt\u0131lar\u0131<\/h2>\n\n\n\n<p>\"Bilgi ve beceriler, hi\u00e7bir krizin elimizden alamayaca\u011f\u0131 yegane varl\u0131klard\u0131r.\"<\/p>\n\n\n\n<p>\"Yetkinli\u011fe giden yolda a\u011f kuramazs\u0131n\u0131z, ancak o kadar yetkin olabilirsiniz ki insanlar sizinle a\u011f kurmak ister.\"<\/p>\n\n\n\n<p>\"Ba\u015far\u0131s\u0131zl\u0131k ba\u015far\u0131n\u0131n z\u0131tt\u0131 de\u011fil, ona giden h\u0131zl\u0131 yoldur.\"<\/p>\n\n\n\n<p>\"K\u00fclt\u00fcr, stratejiyi kahvalt\u0131da, \u00f6\u011fle yeme\u011finde ve ak\u015fam yeme\u011finde yer.\"<\/p>\n\n\n\n<p>\"Bir \u015feyde ustala\u015fman\u0131n en h\u0131zl\u0131 yolu nedir? Onu bir ba\u015fkas\u0131na \u00f6\u011fretin.\"<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>\ud83d\udd0a Bunu be\u011fendiniz mi? StoryShots podcast'ine abone olmay\u0131, yorum yazmay\u0131 ve \u00fccretsiz StoryShots uygulamas\u0131n\u0131 indirerek dakikalar i\u00e7inde birinci s\u0131n\u0131f fikirleri ke\u015ffeden 1 milyondan fazla \u00f6\u011frenciye kat\u0131lmay\u0131 unutmay\u0131n.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u015eunu hayal edin: 18 ya\u015f\u0131ndas\u0131n\u0131z, be\u015f paras\u0131zs\u0131n\u0131z ve herkes \u00fcniversiteyi b\u0131rakt\u0131\u011f\u0131n\u0131z i\u00e7in deli oldu\u011funuzu d\u00fc\u015f\u00fcn\u00fcyor. Dokuz y\u0131l ileri sar\u0131n - milyonlar kazan\u0131yorsunuz, d\u00fcnyan\u0131n en ba\u015far\u0131l\u0131 insanlar\u0131n\u0131n kar\u015f\u0131s\u0131nda oturuyorsunuz ve onlar en derin s\u0131rlar\u0131n\u0131 sizinle payla\u015f\u0131yorlar. Bu Steven Bartlett'in hikayesi. Peki ya ke\u015ffetti\u011fi 33 yasa? D\u00fc\u015f\u00fcnme \u015feklinizi de\u011fi\u015ftirmek \u00fczereler...<\/p>","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-98057","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"taxonomy_info":{"category":[{"value":1,"label":"Coming soon"}]},"featured_image_src_large":false,"author_info":{"display_name":"Team StoryShots","author_link":"https:\/\/www.getstoryshots.com\/tr\/books\/author\/fuzr6koxtahlfjcigcjjuadpexy2\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"Coming soon","slug":"uncategorized","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":147,"filter":"raw","cat_ID":1,"category_count":147,"category_description":"","cat_name":"Coming soon","category_nicename":"uncategorized","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/posts\/98057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/comments?post=98057"}],"version-history":[{"count":9,"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/posts\/98057\/revisions"}],"predecessor-version":[{"id":98078,"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/posts\/98057\/revisions\/98078"}],"wp:attachment":[{"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/media?parent=98057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/categories?post=98057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getstoryshots.com\/tr\/wp-json\/wp\/v2\/tags?post=98057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}