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“Sprint” is a book written by Jake Knapp, John Zeratsky, and Braden Kowitz that outlines a process for solving complex problems through design thinking. The process, called a “sprint,” is a structured, time-limited approach for quickly answering critical business questions through prototyping and testing ideas with customers.

The book provides a step-by-step guide for conducting a sprint, including how to:

Define the problem and determine the long-term goal.
Gather a diverse team of individuals to participate in the sprint.
Generate a large number of possible solutions through brainstorming and idea generation techniques.
Rapidly prototype a selection of the best ideas.
Test the prototypes with real users to gather feedback and learn what works and what doesn’t.
Analyze the results of the tests and use them to inform the next steps.

Overall, the goal of the sprint process is to help teams make rapid progress on complex problems by focusing on rapid prototyping and testing with customers. The book provides practical advice and examples for how to conduct a sprint and how to apply the process to a wide range of business and design challenges.

Top 7 Ideas of Sprint

Define the long-term goal and focus on a specific, critical problem to solve: It’s important to have a clear understanding of the long-term goal you’re trying to achieve, as this will help you stay focused and motivated throughout the sprint process. This long-term goal should be specific, measurable, achievable, relevant, and time-bound (SMART). It’s also important to identify a specific, critical problem that needs to be solved in order to make progress towards the long-term goal. This problem should be important and urgent, and solving it should have a significant impact on your long-term success.
Gather a diverse team of individuals with a range of expertise and perspectives: A diverse team is essential for coming up with creative solutions to complex problems. It’s important to have a range of expertise and perspectives represented in the team, as this will help ensure that you’re considering a variety of approaches and solutions. This can include people with different job roles, levels of experience, and backgrounds. It’s also helpful to have people from different departments or functional areas represented, as this can bring different perspectives and insights to the table.
Use brainstorming and idea generation techniques to generate a large number of potential solutions: The sprint process involves using a variety of techniques to generate a large number of ideas and potential solutions. This includes brainstorming, idea mapping, and other methods that encourage the team to think creatively and come up with as many ideas as possible. It’s important to have a structured approach to idea generation that allows the team to quickly and efficiently generate a large number of ideas. This can involve using prompts or themes to guide the brainstorming process, or using techniques like lateral thinking or SCAMPER to stimulate creative thinking.
Rapidly prototype a selection of the best ideas using simple, low-fidelity materials: Once you’ve generated a large number of ideas, it’s important to select the best ones and rapidly prototype them using simple, low-fidelity materials. This allows you to quickly test and iterate on different concepts and see what works and what doesn’t. It’s important to keep the prototypes simple and low-fidelity, as this will allow you to quickly create and test multiple concepts without getting bogged down in the details. This can involve using tools like paper and pencil, or digital tools like sketching software or prototyping tools.
Test the prototypes with real users to gather feedback and learn what works and what doesn’t: Testing the prototypes with real users is an essential part of the sprint process. It allows you to gather valuable feedback and insights that will help you refine and improve your ideas. It’s important to test the prototypes with a representative group of users, as this will help ensure that you’re getting a balanced view of how the prototypes are performing. It’s also helpful to have a structured approach to testing, such as using a usability testing protocol or a customer journey map, to ensure that you’re gathering the most relevant and useful data.
Analyze the results of the testing and use them to inform the next steps: After you’ve tested the prototypes, it’s important to carefully analyze the results and use them to inform your next steps. This may involve iterating on the prototypes, selecting a different solution to pursue, or refining the long-term goal based on what you’ve learned. It’s helpful to have a structured approach to data analysis, such as using a spreadsheet or data visualization tool, to help you organize and interpret the data. It’s also important to involve the entire team in the analysis process, as this will help ensure that everyone has a clear understanding of the findings and can contribute to the decision-making process.
The sprint process is designed to help teams make rapid progress on complex problems by focusing on prototyping and testing with real users. It’s a structured, time-limited approach that allows teams to quickly generate and test a large number of ideas, gather feedback, and make informed decisions about which solutions to pursue.

One of the key benefits of the sprint process is that it helps reduce the risk of failure by allowing teams to quickly and efficiently test and iterate on different ideas. By prototyping and testing with real users, teams can quickly identify which ideas are likely to be successful and which ones are not, and adjust their plans accordingly. This helps teams avoid the risk of investing a lot of time and resources in a solution that ultimately doesn’t work.

In addition, the sprint process helps teams make rapid progress on complex problems by providing a clear roadmap for how to approach problem-solving. It breaks down the problem-solving process into smaller, manageable steps, which makes it easier for teams to stay focused and make progress towards the long-term goal.

Overall, the sprint process is a powerful tool for helping teams make rapid progress on complex problems and reduce the risk of failure. By using this structured approach, teams can quickly generate and test ideas, gather feedback, and make informed decisions, which can ultimately lead to greater success.