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In his book “Positioning: The Battle for Your Mind,” Al Ries discusses the concept of positioning in marketing and how it can be used to effectively communicate the unique value of a brand or product to consumers. Ries argues that positioning is not about what a company does or what it sells, but rather how…

American Marxism is a book that explores the history and evolution of Marxist thought in the United States. It traces the origins of Marxist ideas in the country, beginning with the influence of European intellectuals such as Karl Marx and Friedrich Engels. The book also examines the ways in which Marxist ideas were disseminated and…

Ogilvy on Advertising is a book written by David Ogilvy, a pioneer in the field of advertising and founder of the Ogilvy & Mather advertising agency. The book covers a variety of topics related to advertising, including the importance of research, the role of creativity in advertising, and the importance of building strong brands. One…

Building a Storybrand is a business book written by Donald Miller that focuses on creating a clear and effective brand story for businesses. The book begins by discussing the importance of storytelling in business, and how it can be used to help businesses stand out in a crowded market and connect with their customers on…

Slouching Towards Utopia: An Economic History of the Twentieth Century is a book written by Brad DeLong that takes a comprehensive look at the economic growth and development of the twentieth century, from roughly 1870-2010. The book has been praised by numerous economists and historians, including Minouche Shafik, director of the London School of Economics…

Unsettled: What Climate Science Tells Us, What It Doesn’t, and Why It Matters is a book by David Archer, a geophysicist and climate scientist. The book is a comprehensive guide to the state of climate science and its implications for the future. The book begins by explaining the basic science behind climate change, including the…