Crushing it summary
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Crushing It! by Gary Vaynerchuck Summary and Analysis

How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too

Life gets busy. Has Crushing It! been gathering dust on your bookshelf? Instead, pick up the key ideas now.

We’re scratching the surface here. If you don’t already have the book, order the book or get the audiobook for free to learn the juicy details.


“Crushing It” by Gary Vaynerchuk is a 2018 business book that shows you the steps to turn your passion into a career. It was a sequel to the author’s 2009 best-selling book “Crush It!.” that encourages readers to create a personal brand online. Since the internet has evolved so much in less than a decade, he felt compelled to update his original book.

Gary’s unique perspective on what has changed and what has not shows why it is still true today. He also cited examples of how Crush It! concepts have helped other businesses become more successful than they ever dreamed imaginably. Here, we don’t only mean monetarily.  He argued you could create a personal brand with the help of the internet. You’ll learn how to build a personal brand and use social media effectively. You’ll also discover ways to create engaging content and make money from it all.

Author’s Perspective

Gary is a Belarusian-American entrepreneur. He has been highly successful in multiple areas. Firstly, he is a Times bestselling author. On top of this, he is an in-demand public speaker and internet personality. He started his career as a wine critic, who expanded his family’s wine business considerably through the internet. He co-founded a restaurant reservation software company, Resy and Empathy Wines. Gary is now more well-known for his groundbreaking digital marketing and social media use.

StoryShot #1: Today, The Possibilities Are Limitless

Out there, it’s an entirely different landscape. Business prospects are pounding on your door. All you have to do is let them in and then figure out how to make the most of them.

To what end?  Through the use of the internet.

Besides working full-time, think about starting your own personal brand. If you do this, the digital economy will be more accessible to you.

Even if you have a comfortable day job, you should always look for new career possibilities on the web. Gary argues you will never be genuinely yourself and passionate about what you do if you work for someone else.

Brick-and-mortar companies are collapsing fast. If you want to turn your hobby into a full-time profession, you’ll need an internet presence. A presence that you can quickly expand.

StoryShot #2 Remove the Roadblocks

Gary claims an unsuccessful entrepreneur is always seeking excuses.

The following are the top three excuses for a failed entrepreneur.

  • Anxiety about failure
  • Overwhelmed by the fear of losing time
  • Anxiety about appearing selfish

To overcome these anxieties, Gary advised starting with the right intention. Why do you want to be an entrepreneur?

Most successful entrepreneurs have three traits, he said:

  • A dedication to serving others
  • A burning desire to contribute
  • Teaching is a passion 

In some cases, the idea to create a product comes after you’ve failed to find one on your own. Starting a business may be done for many reasons. Some want to share their talents and help others. Some want to leave a legacy.  While others simply want to make enough money to support themselves.

Once you’ve defined your goals, it’s time to establish yourself as an expert in that field.

Along the way, some people will continually tell you not to do certain things. But Gary says the only judge and jury you have to deal with is yourself.

StoryShot #3: Personal Branding Is A Need, Not A Choice

When building your personal brand, you have no choice but to start. Personal branding is vital in today’s culture, whether you’re an entrepreneur or not. Put yourself out there and let the world know what matters to you, your values, and what you can contribute. More importantly, do it in a wise and planned manner!

You may publish your own books, start your TV show, and conduct a radio talk show or podcast. The sooner you get started, the sooner you can convert your passion into a source of income.

Gary became a brand on YouTube when he started discussing wine in everyday language. After over a thousand episodes, he was known as “the lovely, obnoxious man who talks about wine.”

A brand is a public image that conveys your interests and values to the world. It is essential if you want to make money from your passion. Fortunately, building one is now relatively easy. 

The book explains Gary’s approach to building a personal brand’s content. It stresses creating a pillar piece and distributing it to all social media. Remember, you never want to be confined to one platform. Always look for ways to build a strong brand that spans mediums, businesses, and even your passion.

StoryShot #4: Take Advantage Of The Power Of The Social Media

The world is changing radically.  There are now smartphones in the hands of every person on the planet. When it comes to the internet, we’re addicted. Advertising on social media now accounts for a bulk of global corporate expenditures. There are a ton of people here! Thus, having a presence on social media sites like Facebook and Twitter is critical.

Gary’s latest take on social networking is detailed in Crushing It! He explores the platforms and their possibilities. He also featured the most recent platforms, including Alexa Skills.

Overall, he illustrates how to succeed on social media, regardless of your background. In the end, it all comes down to one thing: attitude.

Everyone has a passion for something in their life. There is no limit to the variety of creative pursuits that may be pursued. 

Building an internet presence, according to Gary, takes seven things plus one. Even if you don’t create a brand, living by these principles will enrich your life.


Successful businesspeople amass an enormous fortune. Altruistic entrepreneurship is a hallmark of great entrepreneurs. This technique rarely works in the long run, as others can see when we use them to our advantage.


A 19-year-old presenting as a guru will come off as phony, regardless of their intentions. Transparency is the best policy when it comes to building your personal brand. Don’t bother teaching folks how to play the piano. You may just learn along with them.


Having a love for life is more important than having a passion for what you want to create, sell, or promote. Would you listen to someone upbeat? Or to someone who is down and out? It depends on your perspective.


It’s a given that good things take time. Early gold diggers will have to master the ropes of mining to keep their wealth. Meanwhile, those who don’t will have to patiently work their way to the summit.


Speed in the micro is just as crucial as patience in the macro. To receive something, you have to do something to get it.


The only thing you can control is your own effort. To put in the effort, you have to perform the dirty job yourself and put in the time and effort. Send a personal tweet, make a phone call, or email anyone you want to contact. When you’re the brand, don’t outsource your work.


The internet is a dynamic environment, and the game’s rules change every two hours. Several sites that formerly mocked traditional media have now become traditional media. Keep an open mind and a keen eye on the surroundings.

Criticism and Rating

The book is the perfect way to get pumped up about the possibilities of putting in the work. A constant reminder of the importance of hard work is provided. There are also some real-life examples of succeeding in their endeavors. Yet, if you want a step-by-step approach to social media marketing, search elsewhere. 

A storyteller, for example, describes how their podcast has transformed their business. It’s like saying, “I launched a podcast and then started making money.” If this is all it takes to bring a smile to your face, you’ll like this book. What are the pros and cons of starting a podcast? What industry is best-suited for podcasting? What are some helpful tips for somebody who might want to start a podcast? You won’t find these answers in this book.

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